Marketing Manager (m/w/x)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/x)

🔹 Company: K-tronik GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Actively contributing to the marketing team for critical infrastructures
• Overseeing digital marketing channels (website, social media, marketing automation, CRM)
• Managing and improving the company website for enhanced user experience and SEO
• Developing, executing, and optimizing social media and email campaigns tailored to target audiences
• Analyzing key metrics and implementing continuous optimization strategies

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on digital marketing and B2B product marketing.

📋 Key Responsibilities

✅ Actively contribute to the marketing team for critical infrastructures

✅ Oversee digital marketing channels (website, social media, marketing automation, CRM)

✅ Manage and improve the company website for enhanced user experience and SEO

✅ Develop, execute, and optimize social media and email campaigns tailored to target audiences

✅ Analyze key metrics and implement continuous optimization strategies

ASSUMPTION: The role may require occasional weekend work or flexibility in working hours to meet project deadlines.

🎯 Required Qualifications

Education: Degree in Marketing Communications or equivalent professional experience

Experience: 2-5 years of experience in digital marketing, with a focus on B2B products/services

Required Skills:

• Expertise in social media content creation, tools, and metrics (organic & paid media)
• Understanding of B2B product marketing and complex solutions
• Experience working with creative teams in an international environment
• Proficiency in digital marketing and digital tools
• Strong team player with a willingness to take on responsibility

Preferred Skills:

• Fluency in additional languages (e.g., French, Spanish)
• Experience with marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Candidates with experience in the IT services and consulting industry may have an advantage.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for mid-level marketing roles in Munich)

Benefits:

• Company pension scheme and employee savings allowance
• 30 vacation days and flexible vacation planning
• Regular team events
• Kununu TOP Company award
• Corporate benefits (employee offers)
• Free beverages
• Individual training opportunities
• 360° support (feedback discussions, career planning, relocation assistance, etc.)
• Flexible working hours

Working Hours: Full-time (40 hours/week) with flexible hours and the possibility of remote work for certain tasks

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: K-tronik operates in the IT services and consulting industry, focusing on software development, hardware development, and functional safety.

Company Size: K-tronik has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: K-tronik was founded in 2006 and has since grown to become a trusted partner for various industries, including automotive, aviation, and medical technology.

Company Description:

• K-tronik is a high-level engineering personnel service provider and outsourcing specialist
• The company supports clients on-site with specialists and takes over outsourcing projects in their premises
• K-tronik offers exciting job opportunities and acts as a career coach for applicants

Company Specialties:

• Software development
• Software testing
• Hardware development
• Infotainment
• Commercial vehicles
• Radio and communication
• Mechatronic engineering
• Medical technology
• Functional safety
• Robotics
• Aviation and aerospace
• Automotive

Company Website: https://www.k-tronik.de/de/

ASSUMPTION: K-tronik's focus on various industries allows for diverse project experiences and potential career growth.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with the marketing team and other departments.

Work Arrangement: On-site, with flexible hours and the possibility of remote work for certain tasks

Growth Opportunities:

• Potential career progression to Senior Marketing Manager or Marketing Director
• Expanding skills and expertise in digital marketing and B2B product marketing
• Gaining experience in various industries and projects

ASSUMPTION: K-tronik's mid-sized company structure offers opportunities for growth and career advancement.

🌍 Location & Work Environment

Office Type: K-tronik's offices are modern and professional, with a focus on employee well-being and collaboration.

Office Location(s): Garching bei München and Ingolstadt, Germany

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The city is known for its vibrant culture, high quality of life, and strong economy
• Munich is home to numerous multinational corporations and tech startups

Work Schedule: Full-time (40 hours/week) with flexible hours and the possibility of remote work for certain tasks

ASSUMPTION: Munich's thriving business environment and high quality of life make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Digital marketing skills and experience
• Cultural fit and team collaboration
• Problem-solving and analytical skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful digital marketing campaigns and their results
• Research K-tronik's industry and clients to demonstrate your understanding of the business

ATS Keywords: Marketing Communications, Social Media, Content Creation, B2B Marketing, Digital Marketing, Team Collaboration, SEO, CRM, Marketing Automation, Campaign Development, Data Analysis, English, German

ASSUMPTION: K-tronik's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing and B2B product marketing.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The required tools and technologies may vary depending on the specific projects and clients K-tronik is working with.

👔 Cultural Fit Considerations

Company Values:

• Passion for technology
• Professionalism
• Collaboration
• Continuous learning
• Customer focus

Work Style:

• Dynamic and innovative
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Flexible and adaptable to changing project requirements

Self-Assessment Questions:

• Do you have a passion for technology and digital marketing?
• Are you a strong team player with excellent communication skills?
• Are you comfortable working in a dynamic and changing environment?

ASSUMPTION: K-tronik values candidates who are passionate about technology, collaborative, and results-driven.

⚠️ Potential Challenges

• Managing multiple projects and clients with varying priorities and deadlines
• Keeping up with the latest digital marketing trends and tools
• Occasional weekend work or flexibility in working hours to meet project deadlines
• Working in a fast-paced and sometimes stressful environment

ASSUMPTION: These challenges can be overcome by effective time management, prioritization, and strong communication skills.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position has a stronger focus on digital marketing and B2B product marketing
• K-tronik's mid-sized company structure offers opportunities for growth and career advancement
• This role may have more exposure to various industries and projects compared to larger corporations

ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles.

📝 Sample Projects

• Developing and executing a social media campaign for a medical technology client
• Optimizing the company website for improved user experience and SEO
• Analyzing key metrics and implementing continuous optimization strategies for a commercial vehicles client

ASSUMPTION: Sample projects may vary depending on the specific clients and industries K-tronik is working with.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 90 days?
• How does K-tronik support the professional development of its employees?
• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does K-tronik measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for growth and career advancement within the marketing department and the company as a whole?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing on join.com
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful digital marketing campaigns and their results
• Research K-tronik's industry and clients to demonstrate your understanding of the business
• Follow up with a polite email one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.