Marketing Manager, Malaysia

📌 Core Information

🔹 Job Title: Marketing Manager, Malaysia

🔹 Company: Airwallex

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting and executing marketing strategy for Malaysia
• Providing market insights and supporting localised campaigns
• Leading content creation, managing events, and developing partnerships
• Collaborating with regional and local teams for go-to-market planning
• Balancing strategic thinking with hands-on execution

ASSUMPTION: This role requires a strong understanding of the Malaysian market and business landscape, as well as the ability to work effectively in a remote-collaborative environment.

📋 Key Responsibilities

✅ Help craft the Marketing strategy for Malaysia

✅ Campaign Support & Localisation

✅ Guide language, messaging, tone, and format to ensure local resonance

✅ Content & Communication

✅ Events

✅ Associations and affiliates

✅ PR Support

✅ Reporting & Budget Support

ASSUMPTION: The role requires a mix of strategic planning, hands-on execution, and strong communication skills to ensure marketing initiatives resonate with the local audience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of marketing experience, ideally in B2B or tech

Required Skills:

• Proven experience running or contributing to multi-channel campaigns
• Understanding of the Malaysian SME and mid-market audience
• Knowledge of digital performance channels, content localisation, and event execution
• Strong communication skills in English and Bahasa Malaysia
• Ability to work hands-on with data and tech platforms for marketing analytics
• Self-starter with a strong understanding of the Malaysian business landscape and marketing channels
• Collaborative team player, comfortable working in a fast-paced, remote-collaborative environment

Preferred Skills:

• Familiarity with B2B, tech, SaaS, or fintech marketing

ASSUMPTION: Candidates with experience in B2B or tech marketing, particularly in Malaysia, will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Kuala Lumpur, the estimated salary range is MYR 150,000 - 250,000 per annum. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Flexible work arrangements

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Airwallex offers competitive benefits and a flexible work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2015

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses
• Empowers businesses to manage everything from business accounts, payments, treasury, and spend management to embedded finance
• Trusted by brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN, and many more

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex is a well-established company in the financial services industry, with a strong focus on innovation and empowering businesses to grow beyond borders.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the Country Manager, with close collaboration with the SEA marketing team

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential to grow within the marketing team or explore other opportunities within Airwallex
• Chance to make a significant impact on the company's growth in Malaysia
• Exposure to a diverse range of marketing channels and campaigns

ASSUMPTION: This role offers a unique opportunity to shape Airwallex's marketing strategy in Malaysia and drive growth in the region.

🌍 Location & Work Environment

Office Type: On-site, with flexible work arrangements available

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is a bustling city with a mix of modern and traditional elements
• Home to a diverse range of industries, including finance, technology, and tourism
• Offers a vibrant culture, rich history, and numerous entertainment options

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Kuala Lumpur provides a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• Behavioral and technical interviews
• Final round with the hiring manager

Key Assessment Areas:

• Market knowledge and understanding of the local business landscape
• Campaign management and execution skills
• Communication and collaboration skills
• Strategic thinking and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Malaysian market and Airwallex's business
• Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Marketing Manager, Malaysia, B2B Marketing, Campaign Management, Market Insights, Content Creation, Event Execution, Partnership Development, Performance Marketing, Digital Marketing, Communication Skills, Data Analysis, Localisation, Collaboration, Strategic Thinking, Self-Starter, Proactivity

ASSUMPTION: Airwallex's application process focuses on assessing candidates' market knowledge, strategic thinking, and execution skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in marketing automation, social media management, SEO, analytics, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Empowering

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and cross-functional
• Flexible and adaptable

Self-Assessment Questions:

• Do you have a strong understanding of the Malaysian market and business landscape?
• Are you comfortable working in a fast-paced, remote-collaborative environment?
• Do you possess strong communication skills in English and Bahasa Malaysia?
• Are you able to balance strategic thinking with hands-on execution?

ASSUMPTION: Airwallex values candidates who are customer-centric, innovative, collaborative, and empowering, with a strong understanding of the local market and a data-driven approach to marketing.

⚠️ Potential Challenges

• Navigating the unique cultural and business landscape of Malaysia
• Balancing regional marketing strategies with local market needs
• Managing multiple stakeholders and collaborating effectively across teams
• Adapting to a fast-paced, remote-collaborative work environment

ASSUMPTION: These challenges require strong communication, collaboration, and adaptability skills, as well as a deep understanding of the local market.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on local market insights and collaboration with regional teams
• Airwallex's flat organizational structure offers more autonomy and growth opportunities compared to larger corporations
• This role provides a unique opportunity to shape Airwallex's marketing strategy in Malaysia and drive growth in the region

ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and local market focus, setting it apart from similar marketing positions in the industry.

📝 Sample Projects

• Localising Airwallex's brand and messaging for the Malaysian market
• Developing and executing a targeted digital marketing campaign to drive customer acquisition
• Managing a high-profile event, such as a product launch or industry conference, in Kuala Lumpur

ASSUMPTION: These sample projects highlight the role's focus on local market insights, campaign management, and event execution.

❓ Key Questions to Ask During Interview

• How does this role fit into Airwallex's overall marketing strategy for Malaysia?
• What are the key priorities for the first 90 days in this role?
• How does Airwallex support the professional development and growth of its marketing team members?
• What are the most significant challenges facing Airwallex's marketing efforts in Malaysia, and how can this role address them?
• How does Airwallex measure the success of its marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: These interview questions help candidates understand the role's strategic context, priorities, and key performance indicators, as well as Airwallex's approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Research Airwallex's business and the Malaysian market to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.