Marketing Manager (Malaysia)

📌 Core Information

🔹 Job Title: Marketing Manager (Malaysia)

🔹 Company: InsiderSecurity

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time (Remote)

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site in Kuala Lumpur)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing plans and campaigns aligned with business objectives
• Overseeing digital marketing initiatives including SEO/SEM, email marketing, paid ads, and social media
• Driving brand awareness, lead generation, and customer engagement through content and storytelling
• Managing the company’s website and collaborating with various teams to support go-to-market strategies

ASSUMPTION: This role requires a strategic mindset with a strong focus on performance and creativity, as well as the ability to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and execute comprehensive marketing plans and campaigns aligned with business objectives

✅ Oversee digital marketing initiatives including SEO/SEM, email marketing, paid ads, and social media

✅ Drive brand awareness, lead generation, and customer engagement through content and storytelling

✅ Manage the company’s website, ensuring content is up-to-date and optimized for user experience and SEO

✅ Plan and manage marketing budgets and track ROI of marketing activities

✅ Conduct market research to identify trends, competitor positioning, and customer insights

✅ Collaborate with sales, product, and customer success teams to support go-to-market strategies

✅ Coordinate and manage marketing vendors and agency partners

✅ Monitor and report on marketing performance using key metrics and analytics tools

✅ Organize and participate in industry events, trade shows, and webinars

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and adaptability.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 8+ years of experience in marketing, with at least 2 years in a managerial role

Required Skills:

• Proven track record in digital marketing, campaign management, and brand development
• Strong analytical skills and experience using tools like Google Analytics, HubSpot, or similar
• Familiar with marketing automation platforms and CRM tools
• Excellent written and verbal communication skills
• Ability to think strategically while executing tactically
• Experience in B2B SaaS is a plus
• International marketing experience, especially in ASEAN, is highly desirable

Preferred Skills:

• Creative thinker with a hands-on attitude
• Strong project management skills
• Adaptable and results-oriented
• Team player who can thrive in a fast-paced environment

ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record in campaign management and brand development.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Kuala Lumpur with 8+ years of experience, the estimated salary range is RM 150,000 - RM 250,000 per annum (approximately USD 35,000 - USD 58,000).

Benefits:

• Annual flexi benefits
• Reimbursement for health screening expenses
• 18 days of annual leave, with increments based on years of service

Working Hours: Full-time, with flexible hours and the option to work remotely some days

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: InsiderSecurity operates in the Computer and Network Security industry, focusing on simplifying cybersecurity with AI and automation

Company Size: InsiderSecurity has 11-50 employees, providing a dynamic and agile work environment

Founded: InsiderSecurity was founded in 2015 and is headquartered in Singapore, with a presence in Kuala Lumpur

Company Description:

• InsiderSecurity simplifies cybersecurity with AI and automation, offering SaaS products deployed by government agencies, critical infrastructure, and listed companies
• The company is the first cybersecurity software company in Southeast Asia to achieve CSA STAR Level 2 certification and is accredited by Singapore’s IMDA in User and Entity Behavior Analytics
• InsiderSecurity has been featured in major news outlets such as Straits Times, Channel NewsAsia, and TODAY news

Company Specialties:

• Cybersecurity
• Cyber defence
• Artificial intelligence
• Machine learning
• Automated threat detection
• Information technology

Company Website: insidersecurity.co

ASSUMPTION: InsiderSecurity's focus on AI and automation in cybersecurity makes it an innovative and exciting place to work, with opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will oversee marketing team members and vendors

Work Arrangement: This role is hybrid, requiring on-site work in Kuala Lumpur with the option for remote work some days

Growth Opportunities:

• Potential to grow into a regional or global marketing leadership role as the company expands
• Opportunities to learn and develop skills in AI and automation within the cybersecurity industry
• Chance to work with and learn from experienced industry professionals

ASSUMPTION: This role offers strong growth potential as the company continues to expand and gain recognition in the cybersecurity industry.

🌍 Location & Work Environment

Office Type: InsiderSecurity's Kuala Lumpur office is located near Bangsar South, next to the LRT station

Office Location(s): 2 International Business Park, 06-01, Singapore 609930, SG (headquarters); Kuala Lumpur, Malaysia ( Satellite office)

Geographic Context:

• Kuala Lumpur is a vibrant, multicultural city with a thriving tech industry
• The office is conveniently located near public transportation, shopping, and dining options
• Malaysia offers a tropical climate, with warm weather year-round

Work Schedule: Full-time, with flexible hours and the option to work remotely some days

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Digital marketing expertise
• Communication and presentation skills
• Problem-solving and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in digital marketing and campaign management
• Demonstrate your understanding of the cybersecurity industry and InsiderSecurity's products
• Showcase your creativity and problem-solving skills through relevant examples
• Tailor your resume and cover letter to emphasize your qualifications for this role

ATS Keywords: Marketing strategy, digital marketing, campaign management, brand development, SEO, SEM, email marketing, paid ads, social media, market research, analytics, project management, B2B SaaS, ASEAN

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Analytics
• HubSpot
• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM tools (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and SEM tools (e.g., SEMrush, Google Ads)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's experience and the company's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Simplify cybersecurity
• Customer-centric
• Innovate and adapt
• Collaborate and learn
• Embrace diversity and inclusion

Work Style:

• Agile and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to learning

Self-Assessment Questions:

• Do you align with InsiderSecurity's mission to simplify cybersecurity?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-focused work culture?

ASSUMPTION: Candidates should assess their fit with InsiderSecurity's values and work style to ensure a successful and fulfilling employment experience.

⚠️ Potential Challenges

• The role may require occasional travel to Singapore or other regional offices
• The fast-paced environment may present challenges in managing multiple projects and deadlines
• The role may require working with cross-functional teams, requiring strong communication and collaboration skills
• The cybersecurity industry is constantly evolving, presenting ongoing learning and adaptation challenges

ASSUMPTION: Candidates should be prepared to adapt to a fast-paced, dynamic work environment and be open to learning and growth opportunities.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position offers a unique opportunity to work in the innovative and growing cybersecurity industry
• InsiderSecurity's focus on AI and automation sets it apart from traditional cybersecurity companies
• This role offers strong growth potential as the company expands regionally and globally

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new product or service
• Conducting market research to identify trends and competitor positioning in the cybersecurity industry
• Managing and optimizing the company's website to improve user experience and SEO performance

ASSUMPTION: Sample projects may vary depending on the company's specific needs and the candidate's experience and qualifications.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does InsiderSecurity support the growth and development of its employees?
• What is the company's approach to work-life balance?
• How does InsiderSecurity measure the success of its marketing efforts?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's specific needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare examples of your marketing campaigns and successes to discuss during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.