π Core Information
πΉ Job Title: Marketing Manager, Male Grooming
πΉ Company: Philips
πΉ Location: Shanghai, China
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 26, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Building and growing a high-growth business in the male grooming category
- Leading go-to-market strategies and product launches in new channels
- Managing a product portfolio and market introduction processes
- Executing consumer insights-driven B2C marketing activation plans
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.
π Key Responsibilities
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Craft and lead delivery of locally relevant go-to-market plans
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Launch original product categories into new channels
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Build and manage an innovative product portfolio
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Lead execution of China B2C marketing activation plan
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Manage marketing budget and category results
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Cultivate relationships with local and global teams
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management.
π― Required Qualifications
Education: Bachelorβs degree (Business-related degree preferred)
Experience: Minimum of 5 years in marketing management or business development in the FMCG industry
Required Skills:
- P&L management for a business category
- E-commerce principles and tactics
- Strategic and creative thinking
- Project management skills
- Fluency in written/spoken English and Mandarin
Preferred Skills:
- Experience in the male grooming or health technology industry
- Knowledge of the Chinese market
ASSUMPTION: Given the role's focus on growth and new product launches, candidates with experience in high-growth markets or new product categories may be particularly well-suited.
π° Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is Β₯350,000 - Β₯500,000 per year. This range takes into account the role's experience level, location, and the company's size.
Benefits:
- Health benefits
- Flexible work schedule
- Well-being focused activities
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Philips offers a healthy work-life balance environment.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.
Company Description:
- Philips focuses on improving 2.5 billion lives per year by 2030, including 400 million in underserved communities
- The company sees healthcare as a connected whole, helping people live healthily, aiding diagnosis, supporting recovery, and enabling data-driven decision-making
- Philips innovates for people with the belief that there's always a way to make life better
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Oncology
- Respiratory
- Fertility and pregnancy
- Connected Care
Company Website: philips.com
ASSUMPTION: Philips' focus on innovation and improving lives makes it an attractive employer for candidates seeking to make a positive impact.
π Role Analysis
Career Level: This role is at the manager level, offering opportunities for growth and leadership within the marketing function.
Reporting Structure: The Marketing Manager reports to the Male Grooming Director and collaborates with various teams, including Digital Marketing, PR, E-commerce, Sales, and Finance.
Work Arrangement: This is an on-site role based in Shanghai, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM.
Growth Opportunities:
- Expanding the male grooming category and driving business growth
- Gaining experience in managing a product portfolio and market introduction processes
- Developing skills in cross-functional team leadership and stakeholder management
- Potential career progression within Philips' marketing organization or other functions
ASSUMPTION: Given Philips' global presence and diverse business units, there may be opportunities for international assignments or roles in other functions for high-performing individuals.
π Location & Work Environment
Office Type: Philips' Shanghai office is a modern, professional workspace with a collaborative and dynamic team atmosphere.
Office Location(s): Daning Main Blg, Shanghai
Geographic Context:
- Shanghai is a major city in China, offering a mix of traditional culture and modern amenities
- The city is a significant market for consumer goods, including male grooming products
- Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a flexible work schedule and well-being focused activities offered by Philips.
ASSUMPTION: The Shanghai office provides a professional and engaging work environment, with opportunities for collaboration and growth.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Background checks and reference checks (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Cross-functional team collaboration and stakeholder management
- Adaptability and cultural fit within Philips
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing strategies, product launches, and campaign successes
- Research Philips and the male grooming market in China to demonstrate your understanding of the business and industry
ATS Keywords: Marketing Management, Business Development, P&L Management, E-commerce, Product Portfolio, Market Introduction, Consumer Insights, Stakeholder Management, Team Leadership, Philips, Male Grooming, China
ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the company.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.
π Cultural Fit Considerations
Company Values:
- Customer focus
- Results-driven
- Innovative
- People-centered
- Integrity
Work Style:
- Collaborative and team-oriented
- Dynamic and energetic
- Focused on growth and continuous improvement
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving business growth and innovation?
- Do you have strong project management and organizational skills?
- Are you comfortable working with cross-functional teams and stakeholders?
ASSUMPTION: Philips values diversity and inclusion, seeking candidates who can contribute to a positive and engaging work environment.
β οΈ Potential Challenges
- Managing a high-growth business in a competitive market
- Balancing strategic planning and tactical execution
- Navigating a large, complex organization
- Adapting to a new market and consumer base
ASSUMPTION: These challenges also present opportunities for growth and learning, as the Marketing Manager drives business success in the male grooming category.
π Similar Roles Comparison
- This role is similar to a Brand Manager or Product Manager position, with a focus on go-to-market strategies, product launches, and portfolio management
- In the male grooming industry, this role may differ from other marketing positions in its focus on high-growth business development and new product category launches
- Career progression may involve moving into senior marketing roles, general management, or other functions within Philips
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving business growth in a high-potential market.
π Sample Projects
- Developing and executing a go-to-market strategy for a new male grooming product in China
- Launching a marketing campaign to drive consumer awareness and adoption of an existing male grooming product
- Conducting market research to identify opportunities for product innovation and expansion in the male grooming category
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Marketing Manager role, with a focus on driving business growth and innovation.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams and functions within Philips?
- What are the most significant challenges facing the male grooming category in China, and how can this role address them?
- What opportunities are there for growth and development within this role and Philips?
- How does Philips support work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing strategies, product launches, and campaign successes
- Research Philips and the male grooming market in China to demonstrate your understanding of the business and industry
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.