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Marketing Manager, Male Grooming

Philips
Full-time
On-site
Shanghai, Shanghai, China
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager, Male Grooming

πŸ”Ή Company: Philips

πŸ”Ή Location: Shanghai, China

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Building and growing a high-growth business in the male grooming category
  • Leading go-to-market strategies and product launches in new channels
  • Managing a product portfolio and market introduction processes
  • Executing consumer insights-driven B2C marketing activation plans
  • Collaborating with cross-functional teams and stakeholders

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.

πŸ“‹ Key Responsibilities

βœ… Craft and lead delivery of locally relevant go-to-market plans

βœ… Launch original product categories into new channels

βœ… Build and manage an innovative product portfolio

βœ… Lead execution of China B2C marketing activation plan

βœ… Manage marketing budget and category results

βœ… Cultivate relationships with local and global teams

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management.

🎯 Required Qualifications

Education: Bachelor’s degree (Business-related degree preferred)

Experience: Minimum of 5 years in marketing management or business development in the FMCG industry

Required Skills:

  • P&L management for a business category
  • E-commerce principles and tactics
  • Strategic and creative thinking
  • Project management skills
  • Fluency in written/spoken English and Mandarin

Preferred Skills:

  • Experience in the male grooming or health technology industry
  • Knowledge of the Chinese market

ASSUMPTION: Given the role's focus on growth and new product launches, candidates with experience in high-growth markets or new product categories may be particularly well-suited.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is Β₯350,000 - Β₯500,000 per year. This range takes into account the role's experience level, location, and the company's size.

Benefits:

  • Health benefits
  • Flexible work schedule
  • Well-being focused activities

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Philips offers a healthy work-life balance environment.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation.

Company Size: Philips is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.

Company Description:

  • Philips focuses on improving 2.5 billion lives per year by 2030, including 400 million in underserved communities
  • The company sees healthcare as a connected whole, helping people live healthily, aiding diagnosis, supporting recovery, and enabling data-driven decision-making
  • Philips innovates for people with the belief that there's always a way to make life better

Company Specialties:

  • Healthcare
  • Medical Devices
  • Health systems
  • Cardiology
  • Oncology
  • Respiratory
  • Fertility and pregnancy
  • Connected Care

Company Website: philips.com

ASSUMPTION: Philips' focus on innovation and improving lives makes it an attractive employer for candidates seeking to make a positive impact.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, offering opportunities for growth and leadership within the marketing function.

Reporting Structure: The Marketing Manager reports to the Male Grooming Director and collaborates with various teams, including Digital Marketing, PR, E-commerce, Sales, and Finance.

Work Arrangement: This is an on-site role based in Shanghai, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM.

Growth Opportunities:

  • Expanding the male grooming category and driving business growth
  • Gaining experience in managing a product portfolio and market introduction processes
  • Developing skills in cross-functional team leadership and stakeholder management
  • Potential career progression within Philips' marketing organization or other functions

ASSUMPTION: Given Philips' global presence and diverse business units, there may be opportunities for international assignments or roles in other functions for high-performing individuals.

🌍 Location & Work Environment

Office Type: Philips' Shanghai office is a modern, professional workspace with a collaborative and dynamic team atmosphere.

Office Location(s): Daning Main Blg, Shanghai

Geographic Context:

  • Shanghai is a major city in China, offering a mix of traditional culture and modern amenities
  • The city is a significant market for consumer goods, including male grooming products
  • Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a flexible work schedule and well-being focused activities offered by Philips.

ASSUMPTION: The Shanghai office provides a professional and engaging work environment, with opportunities for collaboration and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interviews with the hiring manager and relevant team members
  • Background checks and reference checks (if applicable)
  • Job offer and onboarding

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Project management and organizational skills
  • Cross-functional team collaboration and stakeholder management
  • Adaptability and cultural fit within Philips

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your marketing strategies, product launches, and campaign successes
  • Research Philips and the male grooming market in China to demonstrate your understanding of the business and industry

ATS Keywords: Marketing Management, Business Development, P&L Management, E-commerce, Product Portfolio, Market Introduction, Consumer Insights, Stakeholder Management, Team Leadership, Philips, Male Grooming, China

ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the company.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Results-driven
  • Innovative
  • People-centered
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Dynamic and energetic
  • Focused on growth and continuous improvement
  • Adaptable and resilient

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you passionate about driving business growth and innovation?
  • Do you have strong project management and organizational skills?
  • Are you comfortable working with cross-functional teams and stakeholders?

ASSUMPTION: Philips values diversity and inclusion, seeking candidates who can contribute to a positive and engaging work environment.

⚠️ Potential Challenges

  • Managing a high-growth business in a competitive market
  • Balancing strategic planning and tactical execution
  • Navigating a large, complex organization
  • Adapting to a new market and consumer base

ASSUMPTION: These challenges also present opportunities for growth and learning, as the Marketing Manager drives business success in the male grooming category.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Brand Manager or Product Manager position, with a focus on go-to-market strategies, product launches, and portfolio management
  • In the male grooming industry, this role may differ from other marketing positions in its focus on high-growth business development and new product category launches
  • Career progression may involve moving into senior marketing roles, general management, or other functions within Philips

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving business growth in a high-potential market.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new male grooming product in China
  • Launching a marketing campaign to drive consumer awareness and adoption of an existing male grooming product
  • Conducting market research to identify opportunities for product innovation and expansion in the male grooming category

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Marketing Manager role, with a focus on driving business growth and innovation.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other teams and functions within Philips?
  • What are the most significant challenges facing the male grooming category in China, and how can this role address them?
  • What opportunities are there for growth and development within this role and Philips?
  • How does Philips support work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your marketing strategies, product launches, and campaign successes
  • Research Philips and the male grooming market in China to demonstrate your understanding of the business and industry
  • Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.