Marketing Manager, Male Grooming

📌 Core Information

🔹 Job Title: Marketing Manager, Male Grooming

🔹 Company: Philips

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and growing a high-growth business in the male grooming category
• Leading go-to-market strategies and product portfolio management
• Launching new products into new channels and securing stakeholder buy-in
• Executing B2C marketing activation plans and managing marketing budgets
• Collaborating with cross-functional teams and global category teams

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a complex, matrixed organization.

📋 Key Responsibilities

✅ Crafting and leading delivery of locally relevant go-to-market plans

✅ Launching original product categories into new channels

✅ Building and managing innovative product portfolios

✅ Leading execution of China B2C marketing activation plans

✅ Managing marketing budgets and being accountable for top and bottom line results

✅ Cultivating relationships with local and global teams

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills.

🎯 Required Qualifications

Education: Bachelor’s degree (Business-related degree preferred)

Experience: Minimum of 5 years’ experience in marketing management or business development in the FMCG industry

Required Skills:

• P&L management for a business category
• E-commerce principles and tactics
• Strategic and out-of-the-box thinking
• Team player with strong planning and organizational skills
• Evidence of strong project management skills
• Fluency in written/spoken English and Mandarin

Preferred Skills:

• Experience in the male grooming or personal care industry
• Knowledge of the Chinese market and consumer behavior

ASSUMPTION: Candidates with experience in high-growth markets or turnaround situations may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a marketing manager role in Shanghai, the estimated salary range is CNY 400,000 - 600,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health benefits
• Flexible work schedule
• Well-being focused activities

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the health technology industry, focusing on improving people’s health and well-being through meaningful innovation.

Company Size: Philips is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Philips was founded in 1891 and has since grown into a multinational corporation with a strong presence in health technology.

Company Description:

• Philips is a global leader in health technology, committed to improving the lives of 3 billion people a year by 2030
• The company focuses on improving health outcomes, improving patient and staff experiences, and reducing costs across the health continuum
• Philips offers a range of products and services, including medical imaging, healthcare informatics, and consumer health

Company Specialties:

• Healthcare
• Medical Devices
• Health systems
• Cardiology
• Healthtech
• Oncology
• Respiratory
• Fertility and pregnancy
• Connected Care

Company Website: https://www.philips.com/

ASSUMPTION: Philips' focus on health technology and improving lives offers a unique opportunity for candidates interested in making a social impact through their work.

📊 Role Analysis

Career Level: This role is a mid-level management position with opportunities for growth and development within the organization.

Reporting Structure: The Marketing Manager will report directly to the Male Grooming Director and collaborate with various teams, including Digital Marketing, PR, E-commerce, Sales, and Finance.

Work Arrangement: This is an on-site role based in Shanghai, with occasional flexibility for remote work or adjusted hours as needed.

Growth Opportunities:

• Philips offers opportunities for career growth and development within the organization
• This role provides exposure to global teams and projects, offering opportunities for international assignments
• Philips' focus on innovation and technology offers opportunities to work on cutting-edge projects and products

ASSUMPTION: Given Philips' global presence and focus on innovation, this role offers strong potential for career growth and development.

🌍 Location & Work Environment

Office Type: Philips' Shanghai office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Philips' Shanghai office is located in the Pudong New Area, offering easy access to public transportation and nearby amenities.

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a dynamic and fast-paced work environment
• The city is known for its vibrant culture, rich history, and diverse food scene
• Shanghai offers a mix of modern and traditional architecture, with numerous historical sites and cultural attractions

Work Schedule: Standard office hours are Monday to Friday, 9:00 AM to 6:00 PM, with occasional flexibility for remote work or adjusted hours as needed.

ASSUMPTION: Shanghai's dynamic business environment and cultural offerings provide a unique and exciting backdrop for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with a panel of stakeholders
• Final round interview with the Male Grooming Director

Key Assessment Areas:

• Cultural fit and alignment with Philips' values
• Strategic thinking and problem-solving skills
• Project management and organizational skills
• Communication and influencing skills
• Language proficiency in English and Mandarin

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your go-to-market strategies, product launches, and marketing campaigns
• Research Philips' business and the male grooming market in China to demonstrate your understanding of the industry and company

ATS Keywords: Marketing management, business development, P&L management, e-commerce, project management, consumer insights, strategic thinking, team player, planning, organizational skills, stress resistance, creativity, entrepreneur, growth orientation

ASSUMPTION: Philips' interview process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, SAP CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Results-driven
• Innovative
• Collaborative
• Integrity

Work Style:

• Dynamic and fast-paced work environment
• Matrixed organization with cross-functional collaboration
• Focus on results and performance
• Opportunities for career growth and development

Self-Assessment Questions:

• How do you align with Philips' company values, particularly 'customer focus' and 'innovation'?
• How do you approach working in a matrixed organization and collaborating with cross-functional teams?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced work environment?

ASSUMPTION: Philips' company culture values innovation, collaboration, and a focus on results and performance.

⚠️ Potential Challenges

• Managing stakeholders and securing buy-in for new product launches and go-to-market strategies
• Navigating a complex, matrixed organization and cross-functional teams
• Working in a fast-paced and dynamic business environment
• Adapting to changes in the market and consumer behavior

ASSUMPTION: These challenges are inherent in a high-growth, innovative role within a large, global organization.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Product Manager in the FMCG industry, with a focus on go-to-market strategies and product portfolio management
• However, this role is unique in its focus on the male grooming category and the opportunity to build a high-growth business
• Compared to other marketing roles, this role offers a higher degree of strategic decision-making and business ownership

ASSUMPTION: This role offers a unique opportunity to build a high-growth business in a specific product category, with a high degree of strategic decision-making and business ownership.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the male grooming category
• Conducting market research and consumer insights analysis to inform product development and positioning
• Managing a marketing budget and optimizing spend across channels to maximize ROI

ASSUMPTION: These sample projects are illustrative of the types of projects the Marketing Manager may work on, but the specific projects will vary based on the business needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader organization and global category team?
• What are the key challenges facing the male grooming category in China, and how can this role address them?
• How does Philips support the growth and development of its marketing managers?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?

ASSUMPTION: These questions are designed to provide insight into the role, the organization, and the expectations for the Marketing Manager.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your go-to-market strategies, product launches, and marketing campaigns
• Research Philips' business and the male grooming market in China to demonstrate your understanding of the industry and company
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.