Marketing Manager Male Grooming

📌 Core Information

🔹 Job Title: Marketing Manager Male Grooming

🔹 Company: Philips

🔹 Location: Zagreb, Croatia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Generating long-term business value for identified target audiences in the Male Grooming category
• Developing and executing local activation plans, local insight collection, analysis, and knowledge
• New product introduction strategy and management
• Collaborating with cross-functional teams and external agencies
• Budget management and tracking

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.

📋 Key Responsibilities

✅ Develop and execute local activation plans, local insight collection, analysis, and knowledge

✅ New product introduction strategy and management

✅ Collaborate with cross-functional teams and external agencies

✅ Budget management and tracking

✅ Pricing and distribution strategy, activation/communication, objective setting, KPIs, Advertising & Promotion budget requirement setting

✅ Profitability and activity planning

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: University degree, master’s degree will be an advantage

Experience: Min 2-3 years relevant brand management experience in a high-profile multinational company

Required Skills:

• Brand management
• Marketing evaluation
• Pricing strategy
• Distribution strategy
• Advertising & Promotion
• Budget management
• Sales planning
• Market analysis
• Product introduction
• Campaign optimization
• Key account management

Preferred Skills:

• Digital marketing
• Marketing research
• Trade marketing
• Communication
• Collaboration

ASSUMPTION: Candidates with additional marketing experience in digital marketing, marketing research, trade marketing, or a relevant master's degree will have an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on market research for similar roles in Croatia)

Benefits:

• Performance Bonus
• Family Friendly Policies
• Flexible Benefits
• Access to Philips University

Working Hours: Full-time (Hybrid, 3 days on-site per week)

ASSUMPTION: The salary range is estimated based on market research for similar roles in Croatia. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Health technology, focusing on healthcare and consumer lifestyle products

Company Size: 10,001+ employees (Global), Medium-sized team in Croatia

Founded: 1891 (Global), Philips Adriatic region established in 1992

Company Description:

• Philips is a global leader in health technology, committed to improving people's health and well-being through meaningful innovation
• Focuses on healthcare and consumer lifestyle products, including male grooming and personal care
• Philips Adriatic region covers Croatia, Serbia, Slovenia, Bosnia and Herzegovina, and Montenegro

Company Specialties:

• Healthcare solutions
• Consumer lifestyle products
• Personal care and grooming
• Health technology innovation

Company Website: philips.com

ASSUMPTION: Philips is a well-established multinational company with a strong presence in the health technology industry. The Adriatic region team is a medium-sized unit within the global organization.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Marketing Director Adriatic region

Work Arrangement: Hybrid, 3 days on-site per week

Growth Opportunities:

• Potential career progression to Marketing Manager for other product categories within the Adriatic region
• Opportunities to work on international projects and gain global exposure
• Access to Philips University for continuous learning and development

ASSUMPTION: This role offers opportunities for career growth within the company, both regionally and globally.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Zagreb, Croatia

Geographic Context:

• Zagreb is the capital and largest city of Croatia, with a population of around 800,000 people
• Croatia is a member of the European Union and has a stable political and economic environment
• The cost of living in Zagreb is relatively low compared to other European capitals

Work Schedule: Full-time, Hybrid (3 days on-site per week)

ASSUMPTION: Zagreb offers a high quality of life, with a low cost of living and a stable political and economic environment. The hybrid work arrangement provides flexibility while maintaining a collaborative office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Director Adriatic region

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Cross-functional team collaboration and communication
• Cultural fit and alignment with Philips' values

Application Tips:

• Highlight relevant brand management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the Male Grooming category and Philips' mission
• Prepare examples of successful marketing campaigns or projects you've led

ATS Keywords: Brand management, marketing evaluation, pricing strategy, distribution strategy, advertising, promotion, budget management, sales planning, market analysis, product introduction, campaign optimization, key account management

ASSUMPTION: The application process is typical for a multinational corporation, focusing on assessing the candidate's skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, SAP CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Respect and integrity
• Teamwork and collaboration
• Joy at work
• Achieving excellence

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and proactive

Self-Assessment Questions:

• How do you demonstrate customer focus in your daily work?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Philips values a strong cultural fit, with a focus on customer focus, teamwork, and collaboration. Candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working effectively in a cross-functional team environment
• Adapting to changes in the market and competitive landscape
• Balancing strategic planning with tactical execution

ASSUMPTION: This role may present challenges related to managing multiple projects, cross-functional team collaboration, and adapting to market changes. Successful candidates will be able to demonstrate their ability to manage these challenges effectively.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position focuses more on category and brand management for a specific product category (Male Grooming)
• Philips' focus on health technology and consumer lifestyle products sets it apart from other multinational corporations
• Career progression opportunities may vary depending on the specific company and region

ASSUMPTION: This role is unique in its focus on the Male Grooming category within the health technology industry. Career progression opportunities may vary depending on the specific company and region.

📝 Sample Projects

• Developing and executing a successful local activation plan for a new product launch in the Male Grooming category
• Conducting market research and analysis to identify trends and opportunities in the Male Grooming category
• Managing the product introduction process for a new Male Grooming product, including pricing, distribution, and communication strategies

ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the specific needs of the business.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the overall marketing strategy for the Male Grooming category in the Adriatic region?
• What are the key priorities for this role in the first 90 days?
• How does Philips support the professional development and growth of its marketing managers?
• What are the most challenging aspects of working in the Male Grooming category within the health technology industry?

ASSUMPTION: These interview questions are intended to provide insight into the role, the team, and the company culture. Candidates should tailor their questions to demonstrate their interest and engagement with the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips job portal
• Tailor your resume to highlight relevant brand management experience and achievements
• Write a cover letter demonstrating your understanding of the Male Grooming category and Philips' mission
• Prepare examples of successful marketing campaigns or projects you've led
• Follow up with the recruiter one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.