📌 Core Information
🔹 Job Title: Marketing Manager, Managed Services
🔹 Company: Armanino LLP
🔹 Location: San Ramon, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing strategy for the Managed Services practice
- Positioning the firm as a thought leader through content marketing, webinars, and industry events
- Enhancing brand awareness and reputation within key industries
- Bringing new marketing and business development ideas to relevant business unit leaders
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Developing and executing a comprehensive marketing strategy for the Managed Services practice
✅ Positioning the firm as a thought leader through content marketing, webinars, and industry events
✅ Enhancing brand awareness and reputation within key industries
✅ Bringing new marketing and business development ideas to relevant business unit leaders
✅ Monitoring marketplace and competitor developments
✅ Developing initiatives to expand quality contacts and drive client referrals
✅ Planning and driving effective internal communications
✅ Collaborating with Business Development teams to support lead-generation efforts
✅ Creating and overseeing group marketing budgets
✅ Tracking and measuring campaign performance
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 10+ years of marketing experience, with a minimum of 5 years in marketing management roles, preferably in outsourcing, professional services, consulting, or public accounting
Required Skills:
- Proven experience in developing and executing marketing strategies
- Strong knowledge of lead generation and client engagement
- Ability to manage multiple projects and collaborate across teams
- Creative and analytical thinking
- Experience with CRM tools and analytics platforms
- Highly proficient in MS Word, Excel, PowerPoint, and Internet research
Preferred Skills:
- Master's degree in Marketing, Business Administration, or a related field
- Experience with SEO and PPC strategies
- Event planning and management experience
ASSUMPTION: Candidates with experience in the professional services or accounting industries may have an advantage.
💰 Compensation & Benefits
Salary Range: $110,000 - $135,000 per year
Benefits:
- Medical, dental, and vision insurance
- Generous PTO plan and paid sick time
- Flexible work arrangements
- 401K with profit sharing
- Wellness program
- Generous parental leave
- 11 paid holidays
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Accounting
Company Size: 1,001-5,000 employees
Founded: 1990
Company Description:
- Armanino is a Top 20 CPA & Consulting firm in the nation, one of the \"Best of the Best\" accounting firms, and a Best Places to Work, both nationally and regionally.
- The firm offers a high level of attention to clients and provides proactive counsel throughout the year.
- Armanino has three departments consisting of Audit, Tax, and Consulting that provide a complete array of traditional and non-traditional services.
Company Specialties:
- Audit
- Tax
- Transaction Advisory Services
- Governance
- Risk & Compliance
- SOX Readiness
- Enterprise Risk Management
- Contract Assurance
- Valuation
- Microsoft Dynamics AX
- GP
- CRM
- SEC Reporting
- IPO Readiness
- Adaptive Insights
- BlackLine
- Sage Intacct
- Salesforce
- Strategic Assessments
- Cloud Technology Integrations
- SOC Reporting
- Marketing
- Workday
- ERP
- and Consulting
Company Website: armanino.com
ASSUMPTION: Armanino's size and comprehensive service offerings provide opportunities for career growth and exposure to diverse industries and clients.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing management role
Reporting Structure: Reports directly to the Managed Services Partners and collaborates with Business Development teams and Subject Matter Experts
Work Arrangement: On-site, full-time position with flexible work arrangements available
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to work on diverse projects and gain exposure to various industries and clients
- possibility to transition into a consulting or advisory role within the firm
ASSUMPTION: This role offers significant growth potential for the right candidate with strong leadership skills and a strategic mindset.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces
Office Location(s): San Ramon, California
Geographic Context:
- San Ramon is located in the San Francisco Bay Area, approximately 30 miles east of San Francisco
- The area offers a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions
- San Ramon has a Mediterranean climate with mild winters and warm, dry summers
Work Schedule: Typical full-time work hours with flexible arrangements available
ASSUMPTION: The San Ramon office provides a convenient location for commuters, with easy access to major highways and public transportation options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and potential team members
- Final interview with the Managed Services Partners
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning skills
- Ability to manage multiple projects and meet deadlines
- Communication and presentation skills
- Industry knowledge and understanding of Armanino's services
- Cultural fit and alignment with Armanino's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
- Research Armanino's services and industry focus to demonstrate your understanding of the firm's offerings
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
ATS Keywords: Marketing strategy, marketing execution, thought leadership, brand awareness, lead generation, campaign management, project management, CRM, analytics, SEO, PPC, event planning, internal communications, business development
ASSUMPTION: Armanino's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the firm's values.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Pardot
- SEO: SEMrush, Ahrefs
- Analytics: Google Analytics, Tableau
- Project Management: Asana, Trello
- Microsoft Office Suite: Word, Excel, PowerPoint
ASSUMPTION: Armanino provides its marketing team with access to industry-standard tools and technologies to support their work.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Expertise
- Innovation
- Client Focus
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and presentation skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you proactive and results-driven, with a strong work ethic?
- Are you comfortable working independently and managing multiple projects?
- Do you have strong communication and presentation skills?
- Are you open to feedback and willing to adapt your approach as needed?
ASSUMPTION: Armanino values candidates who are a strong cultural fit and align with the firm's core values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to changes in priorities and market demands
- Collaborating effectively with cross-functional teams
- Meeting and exceeding performance metrics and KPIs
ASSUMPTION: The Marketing Manager role at Armanino requires strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in a professional services or consulting firm, with a focus on driving strategic marketing initiatives and supporting business development efforts
- Unlike other marketing roles, this position requires a strong understanding of the professional services industry and the ability to position the firm as a thought leader
- Career progression in this role may lead to a director or vice president position within the marketing department or a transition into a consulting or advisory role
ASSUMPTION: This role offers unique opportunities for career growth and exposure to diverse industries and clients within the professional services sector.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new Managed Services offering
- Creating and managing a thought leadership campaign focused on emerging trends in the industry
- Planning and executing a successful client event or webinar series
- Conducting market research and analysis to inform marketing strategies and tactics
ASSUMPTION: The Marketing Manager role at Armanino offers a variety of projects and initiatives to drive business growth and enhance the firm's reputation.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Managed Services practice, and how can this role address them?
- How does this role collaborate with other departments and teams within the firm?
- What opportunities are there for professional development and growth within the marketing department?
- How does Armanino support work-life balance for its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Armanino careers portal
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
- Research Armanino's services and industry focus to demonstrate your understanding of the firm's offerings
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
