📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Landis+Gyr
🔹 Location: Alpharetta, Georgia, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading external communications through digital platforms
- Driving brand awareness and product promotions
- Managing virtual teams and external resources
- Collaborating with global and regional counterparts
- Supporting various ad-hoc marketing requests
ASSUMPTION: This role requires a balance of independent work and collaboration, with a focus on driving effective outreach and engagement.
📋 Key Responsibilities
✅ Lead email-based promotions, including messaging, content creation, execution, and metric tracking
✅ Manage regional website updates and guide agency on needs requiring deeper expertise
✅ Manage social media content strategy and execution, ensuring optimal engagement
✅ Create and execute digital promotion plans for major events, including Distributech, TechAdvantage, and Exchange user conference
✅ Support various ad-hoc marketing requests, such as intranet updates, sales or marketing assets, executive requests, and content reviews
ASSUMPTION: Responsibilities may vary throughout the year depending on business priorities and 'seasonal' demands.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, PR, or a related field
Experience: 4+ years in marketing communications, public relations, marketing, or product management
Required Skills:
- Excellent written and verbal communication skills
- Experience implementing marketing concepts and best practices
- Excellent time management and organization skills
- Technical aptitude and ability to understand product and service offerings
- Ability to motivate individuals and organizations not under direct reporting
- Project and process management skills
- Strong interpersonal communication skills
- Ability to recognize potential problems and take proactive measures
- Knowledge of digital marketing best practices
Preferred Skills:
- Business-to-business (B2B) experience
- Familiarity with marketing technology tool suite
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: USD 73,031 - USD 112,955 per year. The actual base salary offered depends on various factors, including qualifications, experience, skills, education, and certifications.
Benefits:
- Medical, dental, and vision coverage
- Life insurance
- 401(k) retirement plan with generous company match
- Paid time off (3 weeks) and paid holidays (11 days)
- Tuition reimbursement
- Optional pet insurance and supplemental medical coverage
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 4+ years of experience in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Landis+Gyr operates in the appliances, electrical, and electronics manufacturing industry, focusing on energy management solutions.
Company Size: Landis+Gyr is a large company with 5,001-10,000 employees globally.
Founded: 1896, with headquarters in Cham, Zug, Switzerland
Company Description:
- Landis+Gyr is a global leader in energy management solutions, operating in over 30 countries
- The company measures and analyzes energy utilization to generate empowering analytics for smart grid and infrastructure management
- Landis+Gyr's innovative and proven portfolio of software, services, and intelligent sensor technology helps utilities and consumers reduce energy consumption and contribute to a sustainable use of resources
Company Specialties:
- Energy Management
- System Integration
- Smart Metering
- Advanced Grid Analytics
- Grid Edge Intelligence
- Smart Infrastructure
- Smart Electricity
- Smart Water
- Smart Gas
- Managed Services
- AMI
- Utilities
- IoT
- EV Charging
- Flexibility Management
- Decarbonization
- EV Infrastructure
- Smart Grid Management
- Smart Cities
Company Website: www.landisgyr.com
ASSUMPTION: Landis+Gyr's extensive global presence and industry expertise make it an attractive employer for marketing professionals seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the organization.
Reporting Structure: The Marketing Manager reports directly to the Marketing Director and may oversee virtual teams and external resources.
Work Arrangement: This is an on-site role, with occasional business travel (6 times or less per year).
Growth Opportunities:
- Progression to a senior marketing role or management position within the organization
- Expanding expertise in energy management solutions and related industries
- Potential relocation to other global offices as the company continues to grow and expand
ASSUMPTION: Landis+Gyr's global presence and diverse portfolio of services offer numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Landis+Gyr's Alpharetta office is a modern, professional workspace with a collaborative and innovative atmosphere.
Office Location(s): 30000 Mill Creek Avenue, Suite 100, Alpharetta, GA 30022, US
Geographic Context:
- Alpharetta is a suburb of Atlanta, Georgia, with a population of approximately 65,000
- The area is known for its high quality of life, excellent schools, and numerous recreational opportunities
- Alpharetta is conveniently located near major highways, offering easy access to Atlanta and other nearby cities
Work Schedule: Full-time, typically 40 hours per week, with occasional overtime or flexible hours as needed
ASSUMPTION: The Alpharetta office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Communication skills, both written and verbal
- Marketing expertise and strategic thinking
- Technical aptitude and ability to learn new tools and platforms
- Leadership and team management skills
- Cultural fit and alignment with Landis+Gyr's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Landis+Gyr's products, services, and industry position
- Prepare examples of your marketing achievements and initiatives
- Research Landis+Gyr's competitors and market position to show your industry knowledge
ATS Keywords: Marketing Manager, Digital Marketing, Social Media, Email Marketing, Website Management, Brand Awareness, Product Promotion, Virtual Teams, Marketing Technology, B2B, Energy Management, Utilities
ASSUMPTION: Landis+Gyr's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Marketing technology tool suite (specific tools not mentioned in the job description)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Website content management systems (e.g., WordPress, Drupal)
- Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Familiarity with relevant marketing technology tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Excellence
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
- Results-driven and data-informed decision-making
- Strong commitment to sustainability and environmental responsibility
Self-Assessment Questions:
- How do you align with Landis+Gyr's core values, particularly innovation and customer focus?
- How comfortable are you working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: Landis+Gyr's culture emphasizes innovation, collaboration, and a strong commitment to sustainability, making it an attractive workplace for individuals who share these values.
⚠️ Potential Challenges
- Managing virtual teams and external resources effectively
- Balancing independent work and collaboration with various stakeholders
- Keeping up with industry trends and best practices in digital marketing
- Occasional business travel and flexible work arrangements
- Working in a fast-paced, dynamic environment with shifting priorities
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Marketing Manager (Energy Industry) vs. Marketing Manager (Other Industries):
- Energy industry-specific knowledge and experience may be required
- Potential for unique marketing challenges and opportunities within the energy sector
- Potential for greater emphasis on sustainability and environmental responsibility
- Marketing Manager (Large Enterprise) vs. Marketing Manager (Mid-Sized Company):
- Potential for more structured processes and hierarchical decision-making in larger enterprises
- Potential for greater autonomy and flexibility in mid-sized companies
- Potential for more diverse marketing responsibilities and opportunities for growth in mid-sized companies
- Marketing Manager (On-Site) vs. Marketing Manager (Remote/Hybrid):
- On-site roles may offer greater opportunities for face-to-face collaboration and networking
- Remote or hybrid roles may offer greater flexibility and work-life balance
- Remote or hybrid roles may require stronger self-motivation and time management skills
ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions can help candidates determine if this opportunity aligns with their career goals and preferences.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a major event, such as Distributech or TechAdvantage
- Managing a website redesign or update, ensuring optimal user experience and SEO performance
- Launching a targeted email marketing campaign to promote a new product or service offering
- Creating and executing a social media content calendar, tailored to specific platforms and audiences
- Analyzing and optimizing marketing performance metrics to improve campaign effectiveness
ASSUMPTION: These sample projects demonstrate the diverse range of marketing responsibilities and initiatives that a Marketing Manager at Landis+Gyr may undertake.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges currently facing the company, and how can this role help address them?
- How does this role collaborate with other marketing team members and stakeholders within the organization?
- What opportunities exist for professional growth and development within the marketing department and the company as a whole?
- How does Landis+Gyr support work-life balance for its employees, particularly for those in marketing roles?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on digital marketing and energy industry-specific knowledge
- Prepare examples of your marketing achievements and initiatives, demonstrating your ability to drive brand awareness and product promotions
- Research Landis+Gyr's products, services, and industry position to show your understanding of the company and its market
- Follow up with the hiring manager or HR representative one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
