📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Contract (12 months)
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Mississauga, ON)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing business reviews and brand plans
- Collaborating with cross-functional teams to launch product innovations and renovations
- Creating compelling communication and media strategies
- Improving return on investment year over year and spend accuracy
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive brand growth and market share.
📋 Key Responsibilities
✅ Lead the development and implementation of business reviews and brand plans, identifying key category and consumer insights and strategies to build competitive advantage and drive market share.
✅ Oversee the launch of product innovations and renovations through collaboration with U.S. Brand Teams, cross-functional teams, and own marketing deliverables including validating concepts, claims and packaging design adapts for Canada.
✅ Build Brand through translation of insights to action. Responsible for creating compelling communication and effective media strategies, including the plan to lead in digital.
✅ Accountable for improving the Return of Investment year over year and spend accuracy.
ASSUMPTION: This role requires strong project management skills, the ability to analyze data, and a deep understanding of consumer behavior and market trends.
🎯 Required Qualifications
Education: A University degree in Business or Marketing
Experience: 4-5 years of successful brand/product management experience, including leading agency teams
Required Skills:
- Innovative and strategic thinking skills
- Agility to pivot in a fast-paced ever-changing environment
- Analytical experience in consumer-packaged goods with NielsenIQ Discover/Answers
- Passion to build and grow brands, with a ‘can-do’ attitude and a willingness to challenge the status quo
Preferred Skills:
- Experience working with cross-functional teams in a matrix organization
- Fluency in French (asset)
ASSUMPTION: Candidates with experience in the consumer-packaged goods industry and a strong understanding of marketing analytics will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 100,000 per year (Estimated based on industry standards for a Marketing Manager with 4-5 years of experience in the Toronto area)
Benefits:
- Hybrid work arrangements
- Excellent training and development programs
- Opportunities to grow within the company
- Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products
- Additional discounts on a variety of products and services offered by preferred vendors and partnerships
- Bring your dog to work
Working Hours: Full-time (37.5 hours/week), Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a global leader in the food and beverage industry, operating in 191 countries and employing over 273,000 people. The company offers a wide range of products, including infant nutrition, health science, medical nutrition, petcare, and coffee and beverages.
Company Size: With over 10,000 employees in Canada alone, Nestlé offers a large and diverse work environment with ample opportunities for growth and development.
Founded: Nestlé was founded in 1866 in Vevey, Switzerland, and has since grown into the world's largest food and beverage company.
Company Description:
- Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager reports directly to the Brand Manager and works closely with cross-functional teams, including sales, research and development, and operations.
Work Arrangement: This is a hybrid role, with a combination of on-site work at the Mississauga office and remote work.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into different product categories or brands
- International assignments or relocation opportunities
ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the company, taking advantage of the numerous development opportunities available.
🌍 Location & Work Environment
Office Type: The Mississauga office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 2500 Royal Windsor Dr, Mississauga ON L5J 1K8
Geographic Context:
- Mississauga is the sixth-largest city in Canada and the third-largest in Ontario, with a diverse population of over 700,000 people.
- The city is located in the Greater Toronto Area (GTA), offering easy access to major transportation networks, cultural attractions, and recreational facilities.
- Mississauga has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with a core working day from 9:00 AM to 5:00 PM EST.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to balance on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Brand Manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Collaboration and teamwork abilities
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with NielsenIQ Discover/Answers and provide examples of how you have used data to drive business results
- Demonstrate your passion for building and growing brands, and your willingness to challenge the status quo
ATS Keywords: Marketing Manager, Brand Management, NielsenIQ Discover/Answers, Consumer Insights, Digital Marketing, Product Launch, Return on Investment
ASSUMPTION: The application process may vary depending on the specific hiring manager and team, but candidates can expect a thorough and comprehensive evaluation of their qualifications and fit for the role.
🛠️ Tools & Technologies
- NielsenIQ Discover/Answers
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Marketo)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and resilient
- Innovative and creative
Self-Assessment Questions:
- How do you demonstrate respect for others in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you approach building and growing brands, and what strategies have you used to drive market share growth?
ASSUMPTION: Successful candidates will align with Nestlé's values and work style, demonstrating a strong cultural fit with the organization.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and consumer behavior
- Working in a hybrid environment, balancing on-site and remote work
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to balance multiple priorities and responsibilities.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in that it focuses on the Canadian market and requires experience with NielsenIQ Discover/Answers
- Nestlé's global presence and extensive product portfolio offer unique opportunities for career growth and development
- Career progression in Nestlé may involve international assignments or relocations, providing exposure to diverse markets and cultures
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path within the company.
📝 Sample Projects
- Developing and implementing a brand plan for a new product launch, including consumer insights, competitive analysis, and marketing strategy
- Conducting a market analysis to identify trends and opportunities in the petcare category, and developing recommendations to capitalize on these insights
- Managing a product renovation project, including concept testing, packaging design, and launch execution
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant marketing projects and provide examples of their strategic thinking and problem-solving skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the brand?
- What are the key priorities for the first 90 days in this role?
- How does Nestlé support the growth and development of its marketing managers?
- What are the most challenging aspects of working in a hybrid environment, and how does the team address these challenges?
- How does the company foster a culture of innovation and creativity in its marketing efforts?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview, demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Nestlé's brand portfolio and market position, and be ready to discuss your experience with NielsenIQ Discover/Answers and digital marketing strategies
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
