📌 Core Information
🔹 Job Title: Marketing Manager, Marketplace
🔹 Company: Amazon
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Managing and reporting on search optimization programs
- Executing high-impact A/B tests to improve campaign performance
- Building and launching marketing campaigns to increase Shopbop's visibility on the Amazon store
- Collaborating cross-functionally with merchandising, marketing, and central teams
ASSUMPTION: This role requires a strong background in marketing strategy, project management, and cross-functional collaboration. Familiarity with the Amazon Marketplace and Shopbop is a plus.
📋 Key Responsibilities
✅ Manage, monitor, and report on search optimization program
✅ Execute high-impact A/B tests to continually improve campaign performance
✅ Build and launch evergreen marketing campaigns to bring awareness to Shopbop on the Amazon store
✅ Partner with internal creative and copy teams to develop and create best-in-class visuals and copy for seasonal initiatives
✅ Pull and present metrics utilizing internal tools and queries
✅ Own the execution of onsite events, working backwards from key milestones
✅ Communicate effectively with internal and external stakeholders, securing alignment on initiatives and reporting
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on marketplace or e-commerce
Required Skills:
- Marketing strategy
- Project management
- Cross-functional collaboration
- Search optimization
- A/B testing
- Campaign execution
- Creative development
- Metrics analysis
- Stakeholder communication
- Customer focus
- Problem-solving
- Efficiency
- Detail-oriented
- Team player
- Process-focused
Preferred Skills:
- Experience with Amazon Marketplace and Shopbop
- Fluency in additional languages
ASSUMPTION: Candidates with experience in end-to-end execution of marketing initiatives and a focus on customer satisfaction and problem-solving are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the New York area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off
- Employee discounts
- Tuition reimbursement
Working Hours: Full-time, 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is known for its customer-centric approach, operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com
ASSUMPTION: Amazon is a large, established company with a strong focus on innovation and customer satisfaction. This role offers opportunities for growth and development within a dynamic and fast-paced environment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Senior Marketing Manager and works cross-functionally with various teams
Work Arrangement: On-site, full-time position with flexible scheduling
Growth Opportunities:
- Advancement to Senior Marketing Manager or similar roles
- Expansion into other areas of marketing or related fields
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers a unique opportunity to gain experience in marketplace marketing and work with a diverse and talented team.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms
Office Location(s): New York, United States
Geographic Context:
- New York is a major metropolitan area with a diverse population and a vibrant cultural scene
- The office is located in a bustling neighborhood with easy access to public transportation and amenities
- New York offers a wide range of housing options, from urban apartments to suburban homes
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexible scheduling and the opportunity for remote work on an as-needed basis
ASSUMPTION: The New York office provides a dynamic and collaborative work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and team members
- Final interview with a senior leader or panel
Key Assessment Areas:
- Marketing strategy and execution
- Project management and cross-functional collaboration
- Analytical skills and data-driven decision-making
- Communication and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with search optimization, A/B testing, and campaign execution
- Demonstrate your ability to work collaboratively and manage projects across multiple teams
- Showcase your problem-solving skills and customer focus
ATS Keywords: Marketing strategy, project management, cross-functional collaboration, search optimization, A/B testing, campaign execution, creative development, metrics analysis, stakeholder communication, customer focus, problem-solving, efficiency, detail-oriented, team player, process-focused
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and fit with Amazon's company culture.
🛠️ Tools & Technologies
- Amazon Marketplace platform
- Internal tools and queries for metrics analysis
- Project management software (e.g., Asana, JIRA, Trello)
- Creative and design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with Amazon's internal tools and platforms is a plus, but not required. Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a proven track record of success in marketing strategy and execution?
- Are you comfortable using data and analytics to inform your decision-making and measure the success of your initiatives?
ASSUMPTION: Candidates who are passionate about customer-centric marketing, comfortable working in a fast-paced environment, and committed to continuous learning and improvement are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Keeping up with the fast-paced nature of the e-commerce industry and Amazon's constant evolution
- Balancing the need for innovation and creativity with the need for data-driven decision-making and measurable results
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication and collaboration, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions in the e-commerce and retail industries, but with a focus on marketplace marketing and collaboration with internal teams
- Compared to other marketing roles, this position offers unique opportunities to work with a diverse range of teams and stakeholders and gain exposure to various aspects of the business
- Career paths for this role may include advancement to senior marketing management or expansion into other areas of marketing or related fields
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a search optimization strategy to improve Shopbop's visibility on the Amazon store
- Designing and implementing A/B tests to optimize campaign performance and drive customer engagement
- Collaborating with internal creative and copy teams to develop and launch seasonal marketing campaigns that align with Shopbop's brand identity and customer preferences
ASSUMPTION: These sample projects illustrate the hands-on, collaborative nature of this role and the opportunity to make a significant impact on Shopbop's success on the Amazon store.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Shopbop Marketplace team?
- How does this role fit into the broader marketing strategy for Shopbop and Amazon?
- What are the most pressing challenges facing the Shopbop Marketplace team, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Amazon support work-life balance for its employees, particularly in this role?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, and make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Amazon's company culture and the Shopbop brand
- Be ready to discuss your experience with search optimization, A/B testing, and campaign execution
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
