📌 Core Information
🔹 Job Title: Marketing Manager - Mat Leave
🔹 Company: Optima Living
🔹 Location: Edmonton, Alberta, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven lead generation strategies
- Leading and mentoring a team of marketing specialists
- Overseeing integrated marketing campaigns across multiple channels
- Managing marketing budgets and new community onboarding
- Serving as the primary contact for external marketing agencies and vendors
ASSUMPTION: This role requires a dynamic and highly organized individual with strong leadership skills and experience in multi-channel marketing campaigns.
📋 Key Responsibilities
✅ Lead Generation & Strategy: Develop and execute data-driven lead generation strategies that drive measurable growth.
✅ Team Leadership & Development: Lead and mentor a team of marketing specialists, fostering a high-performance culture focused on accountability, creativity, and results.
✅ Campaign Leadership: Oversee the planning, execution, and optimization of integrated marketing campaigns across digital, print, social, and event-based platforms.
✅ Brand Leadership: Direct branding initiatives for Optima Living's parent brands, ensuring consistency in brand messaging, visual identity, and strategic positioning across all marketing channels.
✅ Budget Creation & Management: Develop, manage, and track marketing budgets for over 30 communities, ensuring fiscal responsibility and efficient use of resources.
✅ Project Management & Timelines: Demonstrate strong project management skills, including creating and managing work-back schedules and timelines for all tasks.
✅ Agency & Vendor Management: Serve as the primary contact for external marketing agencies and vendors, ensuring deliverables are aligned with brand standards, timelines, and budgets.
✅ Acquisitions & Community Onboarding: Support the acquisition of new communities and their onboarding into Optima Living’s marketing programs.
✅ Project Management & Execution: Lead and manage complex marketing projects from concept to completion, ensuring cross-functional coordination, adherence to timelines, and successful execution.
✅ Data & Performance Analysis: Track, analyze, and report on marketing performance across all channels, using insights to optimize campaigns and strategies.
✅ Stakeholder Communication: Maintain strong communication with internal stakeholders, ensuring transparency and collaboration on key marketing initiatives.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field.
Experience: 5+ years of progressive experience in marketing management, including proven success in lead generation, campaign execution, and budget management.
Required Skills:
- Proven leadership and team development experience
- Demonstrated ability to manage multi-channel campaigns, branding projects, and external agencies
- Exceptional organizational and project management skills
- Experience with brand management or rebranding
- Proficiency in project management, including creating detailed work-back schedules, timelines, and ensuring task completion
- Ability to write clear, comprehensive agency briefs that guide external partners effectively
- Experience creating, managing, and tracking marketing budgets for multiple business units or communities
- Proficiency with marketing tools and platforms (CRM, analytics tools, etc.) and a data-driven approach to decision-making
Preferred Skills:
- Experience in the healthcare or senior living industry
- Fluency in French
ASSUMPTION: Candidates with experience in the healthcare or senior living industry may have an advantage in understanding the unique aspects of marketing within this sector.
💰 Compensation & Benefits
Salary Range: $80,000 - $110,000 CAD per year, based on experience and qualifications. This estimate is based on industry standards for marketing management roles in Edmonton, Alberta.
Benefits:
- Health Care Benefits: Employer-paid health benefits for you and your family, including vision care, dental care, paramedical, travel insurance, and health spending account
- Career Progression: Opportunities for advancement in career and professional development, ongoing educational and learning opportunities
- Other Benefits: Employer matching RRSP program, Employee and Family Assistance Program, Life Insurance
- Work Life Balance: Exceptional vacation entitlements, paid sick time, and additional paid days off
- Flexible Working Style: Ergonomic workspace solutions, flexible start and end times, empowering you to find a convenient workspace to help you stay focused, collaborative, and productive
- Teambuilding and Social Events: Indoor/outdoor fun activities, Shining Stars Employee Recognition Program, opportunities to be involved in social fund-raising events throughout the year
Working Hours: 40 hours per week, with some flexibility in work arrangement.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Optima Living offers a comprehensive benefits package designed to meet the diverse needs and life stages of their employees.
📌 Applicant Insights
🔍 Company Context
Industry: Optima Living operates in the healthcare industry, specifically focusing on seniors' living communities, including Independent Living, Assisted Living, Supportive Living, and Memory Care communities in Alberta and British Columbia.
Company Size: Optima Living has 1,001-5,000 employees, providing a large and established work environment with ample opportunities for career growth and development.
Founded: Optima Living was founded in 2007, with over 15 years of experience in the senior living industry.
Company Description:
- Optima Living takes an unprecedented approach to senior life, focusing on providing innovative living options and exceptional care for seniors
- The company's unique culture is one where both residents and team members are considered family, fostering a welcoming and inclusive environment
- Optima Living operates over 3,700 beds, providing congregate living options for seniors ranging from subsidized to luxury, Independent to Assisted Living, Long-term Care to Memory Care, and Residential Mental Health
Company Specialties:
- Seniors Independent Living
- Seniors Assisted Living
- Seniors Mental Health
Company Website: http://www.optimaliving.ca
ASSUMPTION: Optima Living's focus on innovation, quality care, and exceptional customer service sets it apart in the senior living industry.
📊 Role Analysis
Career Level: This role is at the management level, requiring significant experience in marketing management and leadership.
Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and oversees a team of marketing specialists, coordinators, and co-op students.
Work Arrangement: This role is on-site, with some travel required to visit communities across Alberta and British Columbia.
Growth Opportunities:
- Potential career progression into senior marketing roles within the company
- Opportunities to gain experience in various aspects of marketing, including lead generation, campaign management, branding, and project management
- Chance to work with a diverse team and contribute to a collaborative, inclusive, and compassionate work environment
ASSUMPTION: Optima Living's large size and diverse range of services provide ample opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Optima Living's headquarters is located in Vancouver, British Columbia, with regional offices in Edmonton, Alberta, and Surrey, British Columbia. The Marketing Manager role is based in Edmonton, Alberta.
Office Location(s): 806-0235 101 St NW, Edmonton, Alberta T5J 3G1, CA
Geographic Context:
- Edmonton, Alberta, is the capital city of the province, with a population of over 1 million people
- The city offers a diverse range of cultural, recreational, and entertainment opportunities
- Edmonton has a humid continental climate, with warm summers and cold winters
Work Schedule: The Marketing Manager role follows a standard full-time work schedule, with some flexibility in work arrangement. The role may require occasional overtime or work on weekends to meet project deadlines or attend events.
ASSUMPTION: Optima Living's Edmonton office provides a modern and collaborative work environment, with state-of-the-art technology and resources to support the team's success.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-depth interview with the Director of Marketing and other key stakeholders
- Final interview with the Chief Marketing Officer or another senior leader
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and lead generation expertise
- Campaign management and project leadership skills
- Brand management and creative problem-solving abilities
- Budget management and financial acumen
- Strong communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing management experience, leadership skills, and relevant industry experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to manage multiple projects simultaneously
- Demonstrate your understanding of Optima Living's unique approach to senior living and how your skills and experience align with the company's mission and values
ATS Keywords: Marketing Strategy, Lead Generation, Campaign Management, Project Leadership, Brand Management, Budget Management, Marketing Tools, Data-Driven Decision Making, Team Leadership, Stakeholder Communication, Marketing Management
ASSUMPTION: Optima Living's hiring process is designed to assess candidates' skills, experience, and cultural fit with the organization. The company values transparency and collaboration throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Optima Living uses a variety of marketing tools and technologies to streamline workflows, improve collaboration, and enhance the overall marketing process.
👔 Cultural Fit Considerations
Company Values:
- Respect: Optima Living values the dignity and worth of each individual, fostering an environment where everyone feels valued and appreciated
- Dignity: The company strives to maintain the dignity and autonomy of its residents and team members, promoting a culture of empowerment and self-worth
- Teamwork: Optima Living encourages collaboration, open communication, and mutual support among its team members to achieve common goals
Work Style:
- Optima Living values a proactive, solutions-oriented approach to work, with a focus on continuous improvement and innovation
- The company encourages a healthy work-life balance, with flexible work arrangements and a focus on employee well-being
- Optima Living fosters a culture of inclusivity and diversity, welcoming team members from all backgrounds and experiences
Self-Assessment Questions:
- Do you align with Optima Living's values of respect, dignity, and teamwork?
- Are you comfortable working in a dynamic, fast-paced environment that requires adaptability and strong organizational skills?
- Do you thrive in a collaborative, inclusive work culture that prioritizes employee growth and development?
ASSUMPTION: Optima Living's unique company culture is a significant factor in attracting and retaining talented team members who share the company's commitment to its mission, vision, and values.
⚠️ Potential Challenges
- Managing a large team with diverse skills and experience levels, requiring strong leadership and communication skills
- Balancing multiple projects and priorities, often with tight deadlines, demanding exceptional time management and organizational skills
- Working with external agencies and vendors, requiring strong vendor management and negotiation skills
- Adapting to changes in the senior living industry, requiring continuous learning and staying up-to-date with industry trends and best practices
- Occasional travel requirements, which may disrupt personal or family commitments
ASSUMPTION: Optima Living's Marketing Manager role presents unique challenges that require a proactive, solutions-oriented approach and a strong commitment to the company's mission and values.
📈 Similar Roles Comparison
- Unlike other marketing management roles, this position focuses on the senior living industry, requiring an understanding of the unique aspects of marketing to seniors and their families
- Optima Living's large size and diverse range of services provide a broader scope of responsibilities and growth opportunities compared to smaller organizations or specialized agencies
- This role offers the chance to work with a large team and contribute to a collaborative, inclusive, and compassionate work environment, fostering a strong sense of community and belonging
ASSUMPTION: Optima Living's Marketing Manager role offers a unique blend of industry-specific focus, organizational size, and team dynamics that set it apart from other marketing management positions.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new community, including digital advertising, print materials, and event planning
- Managing the rebranding of an existing community, ensuring consistent messaging and visual identity across all marketing channels
- Conducting a comprehensive analysis of marketing performance data to optimize campaigns and strategies, driving measurable growth and improved ROI
ASSUMPTION: Optima Living's Marketing Manager role offers a diverse range of projects that challenge and develop marketing skills, from campaign management and branding initiatives to data analysis and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing within the senior living industry and how this role contributes to that strategy?
- How does Optima Living support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Optima Living measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing management experience, leadership skills, and relevant industry experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to manage multiple projects simultaneously
- Demonstrate your understanding of Optima Living's unique approach to senior living and how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
