📌 Core Information
🔹 Job Title: Marketing Manager - Maternity Leave Cover
🔹 Company: Emma – The Sleep Company
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts focused on partnerships and performance
- Driving results through strategic collaborations and data-driven insights
- Optimizing marketing mix and measuring effectiveness across channels
- Managing affiliate marketing strategy and offline campaigns, including TV
ASSUMPTION: This role requires a balance of strategic thinking and analytical skills, with a strong focus on performance and results.
📋 Key Responsibilities
✅ Analyze and optimize marketing mix, providing data-driven insights to improve performance
✅ Develop structured methods for measuring, analyzing, and reporting marketing effectiveness
✅ Oversee affiliate marketing strategy, ensuring growth and ROI optimization
✅ Manage offline marketing initiatives, including TV campaigns, tracking their impact and efficiency
✅ Collaborate with cross-functional teams to align marketing efforts with overall business objectives
ASSUMPTION: This role may require occasional work outside of regular hours to meet project deadlines or attend events.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: Proven experience (2-5 years) in digital marketing, strategic marketing, business development, or influencer marketing
Required Skills:
- Proven analytical skills and data-driven mindset
- Strong communication and presentation skills
- Excellent organizational skills and attention to detail
- Fluency in English and Portuguese
- Proficiency in marketing tools and platforms (e.g., Google Analytics, social media management tools)
Preferred Skills:
- Experience with affiliate marketing platforms
- Knowledge of TV advertising and media planning
- Familiarity with sleep industry or e-commerce sector
ASSUMPTION: Candidates with experience in a similar role or relevant industry will be given preference.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on market research and company size)
Benefits:
- Discounts on Emma products
- Collaboration with multinational teams
- Exciting events and team-building activities
- Growth tools and opportunities for professional development
- Pet-friendly environment
Working Hours: Full-time, with occasional flexibility for project needs
ASSUMPTION: Salary range is estimated based on market data and company size. Actual salary may vary based on candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Emma operates in the competitive mattress and sleep industry, focusing on direct-to-consumer (D2C) sales and innovative sleep solutions.
Company Size: Emma is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: Emma was founded in 2015 and has since grown into the world's largest D2C sleep brand, available in over 35 countries.
Company Description:
- Emma is committed to developing the best sleep comfort products, empowering customers to awaken their best every day.
- The company fosters a strong culture of collaboration, teamwork, and knowledge sharing, with employees from over 60 nationalities.
- Emma is dedicated to promoting diversity and inclusion in the workplace.
Company Specialties:
- Sleep technology and mattress design and innovation
- Ergonomic and sustainable sleep solutions
- E-commerce retail and global sleep wellness
- Sleep research and insights
Company Website: www.emma-sleep.com
ASSUMPTION: Emma's focus on innovation and growth creates opportunities for employees to drive meaningful impact and grow within the company.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals seeking to advance their careers in a dynamic and growing company.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams, including sales, product, and customer success.
Work Arrangement: This is an on-site, full-time role with occasional flexibility for project needs. The role may require travel to attend industry events or meet with partners.
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities as the company expands
- Opportunities to work on international projects and collaborate with multicultural teams
- Access to professional development resources and mentorship programs
ASSUMPTION: This role offers significant growth potential for the right candidate, as Emma continues to expand its global presence.
🌍 Location & Work Environment
Office Type: Emma's Lisbon office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE (Headquarters); Lisbon, PT; Manila, PH; Mexico City, MX
Geographic Context:
- Lisbon is a vibrant, multicultural city with a high quality of life and a thriving tech industry.
- The city offers a competitive job market and numerous opportunities for professional growth.
- Lisbon has a mild Mediterranean climate, with warm summers and mild winters.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional flexibility may be required to meet project deadlines or attend events.
ASSUMPTION: Lisbon's dynamic job market and multicultural environment provide ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Cultural fit and alignment with Emma's values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing strategies and their results
- Research Emma's products, mission, and values to demonstrate your enthusiasm and cultural fit
ATS Keywords: Marketing Manager, Partnerships, Performance, Affiliate Marketing, TV Advertising, Data-Driven, Strategic, Optimization, Collaboration, Cross-Functional Teams
ASSUMPTION: Emma's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and ownership
- Diversity, equity, and inclusion
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Proactive and self-motivated
- Committed to personal and professional growth
Self-Assessment Questions:
- How do you align with Emma's customer-centric approach, and how have you demonstrated this in previous roles?
- Can you provide an example of a time when you optimized a marketing campaign using data-driven insights?
- How do you approach collaboration and teamwork, and how have you contributed to a positive work environment in previous roles?
ASSUMPTION: Emma values candidates who demonstrate a strong cultural fit and alignment with the company's values and mission.
⚠️ Potential Challenges
- Managing multiple marketing channels and initiatives simultaneously
- Adapting to a fast-paced, growing company with evolving priorities
- Occasional travel requirements for industry events or partner meetings
- Balancing the need for data-driven decision-making with the need for swift execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position has a strong focus on partnerships and performance, requiring a unique blend of strategic and analytical skills
- Emma's global presence and multicultural workforce offer unique opportunities for international collaboration and growth
- This role provides an opportunity to work on a wide range of marketing initiatives, from digital campaigns to offline advertising
ASSUMPTION: This role offers a unique combination of strategic and analytical responsibilities, with ample opportunities for growth and development.
📝 Sample Projects
- Developing and executing a strategic plan to optimize Emma's affiliate marketing program
- Analyzing the effectiveness of Emma's TV advertising campaigns and recommending data-driven optimizations
- Collaborating with cross-functional teams to launch a new product or marketing initiative, from concept to execution
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Marketing Manager may work on, demonstrating the role's strategic and analytical focus.
❓ Key Questions to Ask During Interview
- How does this role fit into Emma's overall marketing strategy, and how will my work contribute to the company's growth?
- Can you describe the team structure and dynamics, and how does this role collaborate with other departments?
- How does Emma support the professional development and growth of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
- How does Emma foster a culture of innovation and continuous improvement, and how can I contribute to this as a Marketing Manager?
ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and their own professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies and their results, demonstrating your data-driven approach and strategic thinking
- Research Emma's products, mission, and values to demonstrate your enthusiasm and cultural fit
- Follow up with the Emma HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
