📌 Core Information
🔹 Job Title: Marketing Manager, MDC - Remote
🔹 Company: TruStage
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic direction and execution of MDC's marketing efforts
- Managing and enhancing MDC's brand identity across all channels
- Creating compelling content and communications for various platforms
- Collaborating with cross-functional teams to align marketing efforts with organizational goals
- Leveraging AI tools and innovative marketing strategies to drive business results
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as the ideal candidate will be expected to manage multiple projects and priorities simultaneously.
📋 Key Responsibilities
✅ Develop and execute MDC's marketing strategy, ensuring alignment with organizational goals, audiences, and values
✅ Write compelling content for web, social, email, and owner portal that reflects MDC's voice and engages audiences
✅ Manage communications, including PR and partnerships, to build MDC's reputation and presence
✅ Conduct market research to stay informed about industry trends, competitor activities, and owner preferences
✅ Design and maintain MDC's website, owner portal, and social media content, optimizing for UX/UI, SEO, and performance
✅ Evaluate the effectiveness of current key platforms and make recommendations for improvement
✅ Explore and implement new marketing tools, AI platforms, and creative software to enhance MDC's digital presence
✅ Test innovative campaign ideas across channels and track performance to inform future marketing strategies
ASSUMPTION: This role requires a strong understanding of the credit union industry, MDC's work, and its role in the future of the industry it serves.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: 5+ years of experience in a full-stack marketing role (in-house or agency)
Required Skills:
- Proven ability to develop and execute marketing strategies that drive business results
- Excellent writing skills and the ability to create compelling content
- Proficiency in graphic design tools and website management
- Strong analytical skills and the ability to use data to inform marketing decisions
- Experience leveraging AI tools for ideation and efficiency
Preferred Skills:
- Experience with credit unions, financial services, and/or fintech
- B2B2C business model experience
ASSUMPTION: While not explicitly stated, experience with AI tools and platforms is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $100,400 - $150,600 per year
Benefits:
- Medical, dental, and vision insurance
- Employee Assistance Program
- Life insurance and disability plans
- Parental leave and paid time off
- 401k and tuition reimbursement
Working Hours: Full-time, with periodic travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the financial services industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1935
Company Description:
- TruStage is a financially strong insurance, investment, and technology provider built on the philosophy of people helping people.
- The company offers a range of products and solutions designed to help people confidently make financial decisions at every stage of life.
- TruStage is committed to creating a more equitable society and financial system, with a culture focused on giving back to communities.
Company Specialties:
- Insurance
- Technology
- Ventures
- Investments
- Retirement
- Annuities
- Fintech
- Insuretech
- Diversity, Equity, and Inclusion
- Multicultural Business Strategy
- Credit Unions
- Employee Benefits
- Asset Management
- Financial Institutions
- Financial Services
- Lending
- Digital Marketing
- Venture Capital
- Retirement Planning
- Debt Protection
- Life Insurance
- Auto Insurance
- Home Insurance
- Final Arrangements
Company Website: www.trustage.com
ASSUMPTION: TruStage is a well-established company with a strong focus on diversity, equity, and inclusion, making it an attractive employer for candidates seeking to make a positive impact.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth into a leadership position
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates with cross-functional teams across the organization
Work Arrangement: Remote, with periodic travel required for meetings and events
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a dynamic and growing industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization's success.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): N/A (Remote position)
Geographic Context:
- The United States has a diverse and vibrant financial services industry, with numerous opportunities for growth and innovation.
- TruStage's remote work arrangement allows for greater flexibility and work-life balance.
- The company's commitment to diversity, equity, and inclusion creates a supportive and inclusive work environment.
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with the Chief Marketing Officer (CMO)
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Communication and presentation skills
- Cultural fit and alignment with TruStage's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research TruStage's mission, values, and culture to demonstrate your fit with the organization
ATS Keywords: Marketing strategy, content creation, brand management, graphic design, digital marketing, SEO, copywriting, market research, collaboration, data analysis, communication, project management, creativity, adaptability, customer insights, innovation
ASSUMPTION: TruStage uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- AI tools for ideation and efficiency
- Graphic design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Website management platforms (e.g., WordPress, Drupal, Joomla)
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the organization's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- People helping people
- Integrity
- Inclusion
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to new ideas
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies?
- Are you comfortable working in a remote, hybrid, or hybrid-remote environment?
- Do you thrive in dynamic environments and enjoy trying out new tools and platforms?
ASSUMPTION: TruStage values candidates who are passionate about their work, curious, and excited to learn and try new things.
⚠️ Potential Challenges
- The remote work arrangement may present communication and collaboration challenges
- The fast-paced and dynamic nature of the role may require long hours and tight deadlines
- The need to balance multiple projects and priorities may be stressful for some candidates
- The competitive nature of the financial services industry may present challenges in driving business results
ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in a mid-sized financial services company, but with a greater emphasis on strategic direction and innovation
- Unlike other marketing roles, this position requires a strong understanding of the credit union industry and MDC's work
- Career progression in this role may lead to a leadership position within the marketing department or a similar function within the organization
ASSUMPTION: This role offers unique opportunities for growth and impact, but also presents specific challenges that candidates should be aware of when considering their career path.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive business results
- Creating and managing a content calendar to ensure consistent and engaging communication across all channels
- Designing and implementing a new website or website refresh to improve UX/UI, SEO, and performance
- Conducting market research to identify trends, opportunities, and threats in the credit union industry
- Collaborating with cross-functional teams to develop and execute innovative marketing campaigns
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Marketing Manager may be responsible for, but the specific projects may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does this role collaborate with other departments, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the marketing department and the organization as a whole?
- How does TruStage support work-life balance, and what resources are available to help manage stress and burnout?
- What is the company's long-term vision for the marketing department, and how does this role fit into that vision?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the organization, and provide valuable information about the position and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research TruStage's mission, values, and culture to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
