Marketing Manager (Medan)

📌 Core Information

🔹 Job Title: Marketing Manager (Medan)

🔹 Company: BINUS University

🔹 Location: Medan, Sumatera Utara, Indonesia

🔹 Job Type: Full-time

🔹 Category: Education

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing strategic direction for marketing promotions and events
• Contributing to product development and marketing plan development
• Managing customer acquisition and retention programs
• Building relationships with corporate clients and coordinating with internal teams
• Evaluating marketing activity performance and recommending improvements

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong interpersonal skills to manage both internal teams and external clients.

📋 Key Responsibilities

✅ Provide strategic direction for marketing promotions and events to ensure execution and implementation

✅ Contribute in the product development process to create competitive products

✅ Assist Marketing Associate Director in the development of marketing plans

✅ Partner with Management to understand business objectives and collaborate in marketing plan development

✅ Manage customer acquisition and retention programs to achieve business goals and high customer satisfaction

✅ Manage and monitor the preparation and implementation of promotion activities and events

✅ Establish and maintain relationships with corporate clients for promotions, campaigns, and events

✅ Prioritize team initiatives and workload to ensure optimal allocation of resources

✅ Plan, monitor, and evaluate overall admission activities

✅ Coordinate with marketing function departments (Brand, Corporate Communication) to build a good corporate image

✅ Coordinate with Marketing Intelligence to conduct market research and determine market requirements

✅ Lead the evaluation of marketing activity performance and recommend improvements

✅ Perform management support activities, including reporting, suggesting process improvements, and quality management

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Minimum holder of a Bachelor’s Degree (S1)

Experience: Minimum 3 years working experience in a supervisory level, or Minimum 7 years working experience

Required Skills:

• Strategic Direction
• Product Development
• Marketing Planning
• Customer Acquisition
• Customer Retention
• Promotion Management
• Client Relationship
• Team Management
• Market Research
• Performance Evaluation
• Quality Management
• Reporting
• Process Improvement

Preferred Skills: Not specified

ASSUMPTION: Strong communication, interpersonal, and leadership skills are crucial for success in this role, along with a solid understanding of marketing principles and a proven track record in marketing management.

💰 Compensation & Benefits

Salary Range: Industry standards for a Marketing Manager role in Indonesia range from IDR 15,000,000 to IDR 25,000,000 per month, based on experience and qualifications. BINUS University has not provided specific salary information for this role.

Benefits: Not specified

Working Hours: Full-time position with standard office hours, Monday to Friday

ASSUMPTION: Benefits may include health insurance, retirement plans, and other standard employee benefits. Applicants should inquire about benefits during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: BINUS University operates in the primary and secondary education sector, focusing on providing quality education and fostering student growth.

Company Size: BINUS University has 501-1,000 employees, providing ample opportunities for collaboration and professional development.

Founded: BINUS University was established in 1974, with a rich history in education and a strong commitment to its students.

Company Description:

• BINUS University is a private university in Indonesia, offering a wide range of academic programs
• It is committed to providing a high-quality education and fostering student success
• The university emphasizes innovation, creativity, and entrepreneurship in its teaching methods

Company Specialties:

• Undergraduate and graduate degree programs
• Research and innovation
• Student services and support

Company Website: http://binus.ac.id

ASSUMPTION: BINUS University's focus on innovation and entrepreneurship may create a dynamic and fast-paced work environment, with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Marketing Manager reports directly to the Marketing Associate Director and may oversee a team of marketing professionals.

Work Arrangement: This role is on-site, with standard office hours and a requirement to be present at the BINUS Medan Campus.

Growth Opportunities:

• Potential advancement to a senior marketing role or director-level position
• Expansion of responsibilities based on performance and organizational needs
• Opportunities to work on special projects or initiatives

ASSUMPTION: With its focus on innovation and student success, BINUS University may offer unique growth opportunities for marketing professionals looking to expand their skills and advance their careers.

🌍 Location & Work Environment

Office Type: On-site, with a dedicated office space at the BINUS Medan Campus

Office Location(s): BINUS Medan Campus

Geographic Context:

• Medan is the fourth-largest city in Indonesia and the capital of North Sumatra province
• The city offers a mix of urban and cultural experiences, with a vibrant food scene and historical sites
• Medan has a tropical climate, with high temperatures and humidity year-round

Work Schedule: Standard office hours, Monday to Friday, with the possibility of occasional weekend work for events or promotions

ASSUMPTION: The on-site work arrangement may require flexibility in working hours to accommodate events, promotions, or other marketing activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership or human resources
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Customer acquisition and retention strategies
• Event management and promotion skills
• Leadership and team management abilities
• Communication and interpersonal skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with BINUS University's mission and values
• Prepare examples of successful marketing campaigns or projects you've led, focusing on strategy, execution, and results

ATS Keywords: Marketing strategy, customer acquisition, customer retention, event management, team management, marketing planning, product development, market research, performance evaluation, quality management, reporting, process improvement

ASSUMPTION: BINUS University may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Market research tools (e.g., SurveyMonkey, Google Forms)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the department and the university's preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Excellence
• Integrity
• Responsibility
• Student-centered

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with BINUS University's values, particularly innovation and student-centeredness?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
• Do you have strong interpersonal skills and the ability to work effectively with diverse teams and stakeholders?

ASSUMPTION: BINUS University's focus on innovation and student success may create a dynamic and fast-paced work environment, with a strong emphasis on collaboration and results-driven performance.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines, with a focus on both strategic planning and tactical execution
• Working with diverse teams and stakeholders, including internal departments and external clients
• Adapting to a fast-paced and dynamic work environment, with a strong emphasis on innovation and continuous improvement
• Occasional weekend work or irregular hours to accommodate events, promotions, or other marketing activities

ASSUMPTION: These challenges may require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role focuses more on strategic planning and management, while related roles (e.g., Marketing Coordinator or Marketing Executive) may have a stronger emphasis on tactical execution and day-to-day tasks
• Industry-specific context: The education sector may have unique marketing challenges and opportunities, such as targeting students, parents, and other stakeholders
• Career path comparison: This role may serve as a stepping stone to senior marketing roles or director-level positions within the university or other educational institutions

ASSUMPTION: Applicants should consider their career goals and long-term aspirations when evaluating this role and comparing it to similar positions in other industries or organizations.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a new academic program or event
• Conducting market research to identify student needs, preferences, and trends in higher education
• Managing and monitoring the preparation and implementation of promotion activities and events, such as open houses, campus tours, or student recruitment campaigns

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing Manager role, requiring a balance of planning, execution, and evaluation.

❓ Key Questions to Ask During Interview

• Can you describe the university's marketing strategy and how this role fits into that broader plan?
• How does the Marketing Manager collaborate with other departments, such as Admissions, Student Services, or Academic Affairs?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives?
• How does the university support the professional development and growth of its marketing team members?
• What is the typical work-life balance for this role, and how does the university support work-life integration?

ASSUMPTION: These questions can help applicants better understand the role, the work environment, and the university's commitment to its employees' success and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience, achievements, and relevant skills
• Write a compelling cover letter that demonstrates your understanding of the role and your fit with BINUS University's mission and values
• Prepare examples of successful marketing campaigns or projects you've led, focusing on strategy, execution, and results
• Follow up with the hiring manager or human resources one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.