📌 Core Information
🔹 Job Title: Marketing Manager, Meta Ads
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Office/Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving company growth through efficient gross market sales growth of Meta lower-funnel/catalog purchase ads
- Managing ad operations, launching experiments, and producing business insights for optimization across global markets
- Collaborating cross-functionally with Finance, Analytics, MarTech, Data Science, and Core AI teams
- Partnering with publisher account and solutions teams and external partners to utilize new solutions, features, and publisher betas
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on Meta Ads and dynamic product ads. The ideal candidate will have experience working with experimental data and using BI tools for analysis.
📋 Key Responsibilities
✅ Drive the contribution to company growth and YoY efficient gross market sales growth of Meta lower-funnel/catalog purchase ads across multiple regional markets
✅ Prioritize experiments based on impact, urgency, effort, and strategic value, using a close perspective on the mechanics of DPA using extensive and diverse product catalogs
✅ Work closely with Analytics, Finance, MarTech, Data Science, and Core AI orgs to identify new opportunities and features for testing, especially as it regards achieving a balance of positive customer experience and efficiency at an ideal scale
✅ Partner with publisher account and solutions teams and other external partners as needed to utilize new solutions, features, and publisher betas
✅ Identify product feed, audience, and optimization signal testing opportunities by analyzing ad performance by many different dimensions
ASSUMPTION: This role requires strong analytical skills, with a focus on data-driven decision making. The ideal candidate will have experience working with experimental data and using BI tools for analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on Meta Ads and dynamic product ads
Required Skills:
- Proven experience with incrementality testing and experimental data analysis
- Proficiency in using BI tools, particularly Excel and Tableau, and confidence in using SQL to extract data for business and ad performance data
- Firsthand experience launching, maintaining, and testing dynamic product ads in Meta
- Strong bias for action and communication skills across a variety of communication tools
Preferred Skills:
- Experience working cross-functionally with Finance and Analytics to partner on budgeting processes, forecast management, optimization opportunities, investment scenarios, and more
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in multiple languages may be beneficial for working with global teams and markets.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Toronto area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts on eBay purchases
Working Hours: Full-time (40 hours per week), with a flexible office/remote hybrid work schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the Toronto area. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: eBay is a global ecommerce leader, connecting millions of buyers and sellers in more than 190 markets around the world. They are committed to pushing boundaries and reinventing the future of ecommerce for enthusiasts.
Company Size: eBay has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: eBay was founded in 1995 and has since grown into a global ecommerce platform, connecting people and building communities to create economic opportunity for all.
Company Description:
- eBay is more than just an ecommerce platform; they are a global community of enthusiasts, connecting people and building communities to create economic opportunity for all.
- Their platform empowers millions of buyers and sellers in more than 190 markets around the world, providing a unique and dynamic shopping experience.
- eBay is committed to pushing boundaries and reinventing the future of ecommerce, using cutting-edge technology and data-driven insights to drive innovation and growth.
Company Specialties:
- eBay specializes in ecommerce, retail, internet, and technology, providing a comprehensive and dynamic platform for buyers and sellers to connect and transact.
Company Website: https://www.ebayinc.com/
ASSUMPTION: eBay's global presence and diverse product offerings provide unique opportunities for marketing professionals to gain experience in international markets and cross-functional teams.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a strong background in digital marketing and experience working with experimental data.
Reporting Structure: The Marketing Manager, Meta Ads will report directly to the Global Marketing team responsible for offsite paid advertising.
Work Arrangement: This role offers a flexible office/remote hybrid work schedule, allowing for a balance between in-person collaboration and remote work.
Growth Opportunities:
- eBay's global presence and diverse product offerings provide ample opportunities for career growth and development within the marketing department and across the organization.
- The company's commitment to innovation and reinventing the future of ecommerce creates a dynamic and challenging work environment, driving continuous learning and growth.
- eBay's supportive and equitable work culture fosters a positive and inclusive environment for employees to thrive and succeed.
ASSUMPTION: The hybrid work arrangement and supportive work culture at eBay provide a flexible and inclusive environment for employees to balance their personal and professional lives while pursuing career growth and development.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a modern and collaborative workspace, designed to foster creativity and innovation.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and entertainment scene, offering a high quality of life for residents.
- The city's diverse population and thriving economy provide a rich and dynamic environment for ecommerce and digital marketing professionals.
- eBay's Toronto office is centrally located, with easy access to public transportation and amenities.
Work Schedule: Full-time (40 hours per week), with a flexible office/remote hybrid work schedule
ASSUMPTION: The hybrid work arrangement and central office location in Toronto provide a convenient and flexible work environment for employees, balancing the need for in-person collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Global Marketing team
- Final interview with the Director of Global Marketing
Key Assessment Areas:
- Digital marketing expertise, with a focus on Meta Ads and dynamic product ads
- Analytical skills and experience working with experimental data
- Communication and collaboration skills, with the ability to work effectively across teams and time zones
- Problem-solving skills and the ability to think strategically about optimization opportunities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, Meta Ads, and experimental data analysis.
- Prepare for behavioral interview questions that assess your problem-solving skills, communication, and collaboration abilities.
- Research eBay's company culture and values to demonstrate your alignment with their mission and goals.
ATS Keywords: Digital Marketing, Meta Ads, Dynamic Product Ads, Incrementality Testing, Experimental Data, BI Tools, SQL, Cross-Functional Collaboration, Ad Performance Analysis, Optimization Strategies, Communication Skills, Experiment Management, Statistical Analysis, Budgeting Processes, Forecast Management, Customer Experience
ASSUMPTION: eBay's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on digital marketing and experimental data analysis.
🛠️ Tools & Technologies
- Meta Ads Manager
- Facebook Ads Manager
- Google Analytics
- Tableau
- Excel
- SQL
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing and advertising.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Integrity
- Innovative
- One Team
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and focused on driving growth
Self-Assessment Questions:
- How do you approach optimizing ad performance using experimental data and A/B testing?
- Can you describe a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you balance the need for positive customer experience with the desire for efficiency and scale in your marketing strategies?
ASSUMPTION: eBay's company values and work style emphasize collaboration, innovation, and a customer-centric approach, with a focus on driving growth and results through data-driven decision making.
⚠️ Potential Challenges
- Managing multiple global markets and time zones may require flexible scheduling and effective communication skills.
- Balancing the need for positive customer experience with the desire for efficiency and scale in marketing strategies may present unique challenges.
- The dynamic and ever-changing nature of the digital marketing landscape may require continuous learning and adaptation.
- Collaborating with cross-functional teams and external partners may require strong communication and project management skills.
ASSUMPTION: The potential challenges of this role are primarily related to the dynamic and global nature of the digital marketing landscape, requiring strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position has a stronger focus on Meta Ads and dynamic product ads, requiring specific expertise in these areas.
- eBay's global presence and diverse product offerings provide unique opportunities for marketing professionals to gain experience in international markets and cross-functional teams.
- Career paths within eBay's marketing department may include progression to senior management or specialized roles within specific marketing channels or regions.
ASSUMPTION: This role offers unique opportunities for marketing professionals to gain experience in international markets and cross-functional teams, with potential for career growth and development within eBay's marketing department.
📝 Sample Projects
- Developing and executing a comprehensive testing strategy for dynamic product ads on Meta, with a focus on optimizing ad performance and driving growth.
- Analyzing ad performance data to identify trends and opportunities for optimization, and presenting findings to stakeholders in a clear and concise manner.
- Collaborating with cross-functional teams to develop and launch new features or publisher betas, with a focus on driving positive customer experience and efficiency at scale.
ASSUMPTION: The sample projects for this role are designed to assess candidates' analytical skills, communication abilities, and strategic thinking, with a focus on driving growth and optimization through data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Marketing department, and how this role fits into the broader organization?
- How does eBay approach balancing the need for positive customer experience with the desire for efficiency and scale in marketing strategies?
- What opportunities are there for career growth and development within eBay's marketing department, and how does this role contribute to those opportunities?
- How does eBay support work-life balance for employees, particularly for those working in a hybrid office/remote arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: The key questions to ask during the interview are designed to assess the fit of the role within the broader organization, the company's approach to marketing strategies, career growth opportunities, work-life balance, and expectations for success in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, Meta Ads, and experimental data analysis.
- Prepare for behavioral interview questions that assess your problem-solving skills, communication, and collaboration abilities.
- Research eBay's company culture and values to demonstrate your alignment with their mission and goals.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
