ASSUMPTION: This role requires a strong background in experimental data analysis and a solid understanding of Meta DPA mechanics to succeed.
📋 Key Responsibilities - ✅ Manage daily and weekly ad operations, experiment launch and analytics, and produce comprehensive ads business insights. - ✅ Prioritize experiments based on impact, urgency, effort, and strategic value, using a close perspective on the mechanics of DPA. - ✅ Work closely with various teams to identify new opportunities and features for testing. - ✅ Partner with external partners to utilize new solutions, features, and publisher betas. - ✅ Analyze ad performance by many different dimensions to identify optimization opportunities.ASSUMPTION: This role involves a high level of data analysis and requires strong communication skills to work effectively across offices and time zones.
🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. - Experience: 5-10 years of experience in digital marketing, with a focus on Meta ads and dynamic product ads. - Required Skills: - Proven experience with incrementality testing and experimental data analysis. - Proficiency in using BI tools (Excel, Tableau) and SQL for data extraction. - Firsthand experience launching, maintaining, and testing dynamic product ads on Meta. - Strong communication skills and ability to work cross-functionally. - Experience working with Finance and Analytics teams on budgeting processes and optimization opportunities.ASSUMPTION: Candidates with a background in agency management may not have the necessary hands-on experience required for this role.
💰 Compensation & Benefits - Salary Range: CAD 120,000 - CAD 160,000 per year (based on market research and experience level) - Benefits: - Comprehensive health, dental, and vision insurance - Retirement savings plan with company match - Generous time off and flexible work arrangements - Employee stock purchase plan - Employee discounts on eBay purchases - Working Hours: Full-time, with a flexible office/remote hybrid work scheduleASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights 🔍 Company Context - Industry: eBay operates in the e-commerce industry, connecting millions of sellers and buyers worldwide. - Company Size: eBay has 10,001+ employees, offering a large and diverse work environment. - Founded: eBay was founded in 1995 and has since grown into a global e-commerce leader. - Company Description: eBay creates pathways to connect millions of sellers and buyers in more than 190 markets around the world. Their technology empowers customers, providing everyone the opportunity to grow and thrive. - Company Specialties: e-commerce, retail, internet, and technology.ASSUMPTION: Working at eBay offers opportunities to collaborate with a global team and contribute to the company's mission of connecting people and building communities.
📊 Role Analysis - Career Level: This role is at the mid-senior level, requiring a strong background in digital marketing and Meta ads. - Reporting Structure: The Marketing Manager reports to the Global Marketing team responsible for offsite paid advertising. - Work Arrangement: This role offers a flexible office/remote hybrid work schedule, allowing for a balance between on-site collaboration and remote work. - Growth Opportunities: - Opportunities to work on high-impact projects and drive significant revenue growth. - Exposure to various teams and functions, fostering professional development. - Potential to advance within the marketing organization or explore other areas of the business.ASSUMPTION: This role provides ample opportunities for growth and learning, given the high-impact nature of the work and the diverse teams involved.
🌍 Location & Work Environment - Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity. - Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters) - Geographic Context: Toronto offers a multicultural environment with a vibrant tech industry, providing ample opportunities for networking and professional growth. - Work Schedule: eBay offers a flexible office/remote hybrid work schedule, with employees expected to work 40 hours per week.ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance while still fostering collaboration and team building.
💼 Interview & Application Insights - Typical Process: 1. Online application submission, 2. Phone or video screen, 3. In-depth interviews with cross-functional teams, 4. Final interview with the hiring manager, 5. Background check and offer extension. - Key Assessment Areas: Digital marketing expertise, Meta ads experience, data analysis skills, communication, and cross-functional collaboration. - Application Tips: - Tailor your resume to highlight relevant experience with Meta ads, dynamic product ads, and data analysis. - Prepare for behavioral questions that assess your problem-solving skills and ability to work cross-functionally. - Research eBay's company culture and values to demonstrate your fit during the interview process.ASSUMPTION: The interview process is designed to assess your technical skills, cultural fit, and ability to thrive in a collaborative, cross-functional environment.
🛠️ Tools & Technologies - Meta Ads Manager - Business Intelligence tools (Excel, Tableau) - SQL - Collaboration tools (Zoom, Slack, task boards)ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and utilizing new technologies as needed.
👔 Cultural Fit Considerations - Company Values: Connect, Empower, and Thrive. - Work Style: eBay values collaboration, innovation, and a bias for action. Employees are encouraged to take ownership of their work and contribute to the company's success. - Self-Assessment Questions: - How do you embody eBay's core values in your daily work? - Describe a time when you had to collaborate with cross-functional teams to achieve a common goal. - How do you stay organized and manage your time when working on multiple projects simultaneously?ASSUMPTION: Candidates who align with eBay's values and work style will thrive in this role and contribute to the company's success.
⚠️ Potential Challenges - Managing multiple regional markets with varying ad performance and audience behaviors. - Keeping up with the ever-evolving Meta ads platform and new features. - Balancing the need for positive customer experience with the desire for efficiency and scale. - Collaborating effectively with cross-functional teams across different time zones.ASSUMPTION: These challenges can be overcome through strong communication, data-driven decision-making, and a commitment to continuous learning.
📈 Similar Roles Comparison - Role Differences: This role focuses on Meta ads, while similar roles may concentrate on other advertising platforms or channels. This role requires a strong background in experimental data analysis, while other roles may prioritize different skills. - Industry-Specific Context: The e-commerce industry is highly competitive, with a constant need to innovate and adapt to changing consumer behaviors. - Career Path Comparison: This role can lead to advancement within the marketing organization or exploration of other areas of the business, such as marketing strategy, management, or data science.ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context will help candidates determine if this opportunity aligns with their career goals and interests.
📝 Sample Projects - Developing and executing a comprehensive testing strategy to optimize Meta DPA performance across multiple regional markets. - Collaborating with the Analytics team to create detailed performance reports and identify trends and opportunities. - Partnering with the MarTech team to implement new features and tools to improve ad performance and efficiency.ASSUMPTION: These sample projects illustrate the high-impact nature of the work and the collaborative, cross-functional environment in which the Marketing Manager will operate.
❓ Key Questions to Ask During Interview - Can you describe the team structure and how this role fits within the organization? - How does eBay support the growth and development of its employees? - What are the most significant challenges facing the Meta ads team currently, and how can this role help address them? - How does eBay measure the success of its Meta ads campaigns, and what key performance indicators (KPIs) are most important? - What opportunities exist for collaboration with other teams and functions within the organization?ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://jobs.ebayinc.com/us/en/job/R0067425/Performance-Marketing-Analyst-Meta-Ads). - Tailor your resume to highlight relevant experience with Meta ads, dynamic product ads, and data analysis. - Prepare for behavioral questions that assess your problem-solving skills and ability to work cross-functionally. - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.