📌 Core Information
🔹 Job Title: Marketing Manager, Meta Ads
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving company growth through efficient Meta lower-funnel/catalog purchase ads across multiple markets
- Managing ad operations, launching experiments, and producing business insights for optimization opportunities
- Collaborating cross-functionally with Finance, Analytics, MarTech, Data Science, and Core AI teams
- Partnering with publisher account and solutions teams and external partners to utilize new solutions and features
ASSUMPTION: This role requires a strong background in data analysis, experimental design, and digital marketing to drive success in a dynamic, global environment.
📋 Key Responsibilities
✅ Drive the contribution to company growth and YoY efficient gross market sales growth of Meta lower-funnel/catalog purchase ads across multiple regional markets
✅ Prioritize experiments based on impact, urgency, effort, and strategic value, using a close perspective on the mechanics of DPA using extensive and diverse product catalogs
✅ Work closely with Analytics, Finance, MarTech, Data Science, and Core AI teams to identify new opportunities and features for testing, especially as it regards achieving a balance of positive customer experience and efficiency at an ideal scale
✅ Partner with publisher account and solutions teams and other external partners as needed to utilize new solutions, features, and publisher betas
✅ Identify product feed, audience, and optimization signal testing opportunities by analyzing ad performance by many different dimensions
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a cross-functional, global team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on Meta Ads and dynamic product ads
Required Skills:
- Proven experience with incrementality testing and experimental data analysis
- Proficiency in using BI tools (Excel, Tableau) and SQL for data extraction and analysis
- Firsthand experience launching, maintaining, and testing dynamic product ads in Meta
- Strong bias for action and excellent communication skills across various communication tools
- Experience working cross-functionally with Finance and Analytics teams
Preferred Skills:
- Fluency in multiple languages
- Experience working with diverse, global teams
ASSUMPTION: Candidates with a strong analytical mindset, proven experience in digital marketing, and a passion for driving results will thrive in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Employee discounts on eBay purchases
Working Hours: Full-time, with a flexible office/remote hybrid schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the competitive e-commerce industry, with a focus on connecting buyers and sellers globally through its online marketplace.
Company Size: eBay is a large corporation with over 10,000 employees, offering a diverse and dynamic work environment.
Founded: eBay was founded in 1995 and has since grown into a global leader in e-commerce.
Company Description:
- eBay is committed to connecting people and building communities to create economic opportunity for all
- The company empowers millions of buyers and sellers in more than 190 markets around the world
- eBay fosters a culture of authenticity, innovation, and collaboration
Company Specialties:
- e-commerce
- retail
- internet and technology
Company Website: www.ebayinc.com
ASSUMPTION: eBay's large size and global presence offer candidates the opportunity to work on complex, high-impact projects and collaborate with diverse teams.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Global Marketing team.
Reporting Structure: The Marketing Manager will report to the Global Marketing Director and work closely with cross-functional teams, including Analytics, Finance, MarTech, Data Science, and Core AI.
Work Arrangement: This role offers a flexible office/remote hybrid work schedule, allowing for a balance between on-site collaboration and remote work.
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within eBay's global marketing organization
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to diverse teams and global markets, fostering personal and professional development
ASSUMPTION: Candidates who demonstrate strong analytical skills, a growth mindset, and a commitment to driving results will have ample opportunities to grow and advance within eBay's marketing organization.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters); Toronto, Ontario, Canada (this role)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse and dynamic work environment
- The city is known for its high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
- Toronto's central location in Eastern Standard Time (EST) allows for effective collaboration with eBay's global teams
Work Schedule: Full-time, with a flexible office/remote hybrid schedule, allowing for a balance between on-site collaboration and remote work
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and thrive in a fast-paced, collaborative setting will excel in this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Data analysis and problem-solving skills
- Digital marketing expertise, with a focus on Meta Ads and dynamic product ads
- Communication and collaboration skills
- Cultural fit and alignment with eBay's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience with Meta Ads, dynamic product ads, and data analysis
- Prepare examples of your past successes in driving business growth through digital marketing campaigns
- Demonstrate your understanding of eBay's business and the role's responsibilities during the interview
ATS Keywords: Meta Ads, dynamic product ads, incrementality testing, experimental data analysis, BI tools, SQL, cross-functional collaboration, ad performance analysis, optimization strategies, communication skills, experiment management, statistical analysis, budgeting processes, forecast management, customer experience
ASSUMPTION: eBay's application process is designed to assess candidates' technical skills, cultural fit, and potential to drive business growth within the organization.
🛠️ Tools & Technologies
- Meta Ads Manager
- Facebook Ads API
- BI tools (Excel, Tableau)
- SQL
- Collaboration tools (Zoom, Slack, task boards)
ASSUMPTION: Candidates should be comfortable using the listed tools and technologies, as well as other relevant marketing and data analysis platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Integrity
- Innovation
- One eBay
- Inclusive
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and action-focused
Self-Assessment Questions:
- How do you approach working with diverse, global teams to drive business growth?
- Can you provide an example of a time when you identified and capitalized on an optimization opportunity in a digital marketing campaign?
- How do you balance the need for positive customer experience with the pursuit of efficiency and scale in your marketing strategies?
ASSUMPTION: Candidates who align with eBay's values and work style will be most successful in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple ad campaigns and experiments simultaneously across diverse global markets
- Balancing the need for efficiency and scale with a positive customer experience
- Working effectively in a cross-functional, global team environment with varying time zones and cultural norms
- Keeping up with the rapidly evolving landscape of Meta Ads and dynamic product ads
ASSUMPTION: Candidates who are adaptable, proactive, and skilled in managing complex projects and teams will be well-positioned to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a stronger emphasis on data analysis, experiment management, and cross-functional collaboration
- Within eBay, this role is part of the global marketing organization, offering opportunities for international exposure and career growth
- Career paths for successful candidates may include progression into senior marketing roles or leadership positions within eBay's global marketing organization
ASSUMPTION: Candidates should consider their personal and professional goals, as well as their fit with eBay's company culture, when evaluating this role compared to other opportunities.
📝 Sample Projects
- Developing and executing a comprehensive testing strategy to optimize Meta DPA performance across multiple global markets
- Analyzing ad performance data to identify trends, insights, and optimization opportunities, and presenting findings to stakeholders
- Collaborating with cross-functional teams to implement new features and publisher betas, and measuring their impact on ad performance
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Manager may work on, rather than being an exhaustive list of responsibilities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader global marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how this role will collaborate with other teams within the organization?
- What are the most significant challenges facing the marketing organization, and how can this role contribute to addressing them?
- How does eBay support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with Meta Ads, dynamic product ads, and data analysis
- Prepare examples of your past successes in driving business growth through digital marketing campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
