📌 Core Information
🔹 Job Title: Marketing Manager - Mexico City, MX
🔹 Company: Pearson
🔹 Location: Ciudad de México, Mexico
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies across multiple countries
- Managing multi-channel campaigns to drive awareness, lead generation, and customer retention
- Collaborating with sales leaders to create integrated Go-To-Market plans
- Building and managing strategic partnerships with external organizations
- Localizing global brand strategies to make them culturally relevant
- Leveraging data to optimize marketing performance and decision-making
- Managing local agencies and vendors to ensure high-quality delivery
- Championing the use of marketing automation, CRM, and digital tools
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-cultural communication skills. The ideal candidate will have experience working in multicultural, matrixed environments.
📋 Key Responsibilities
✅ Lead the marketing strategy and execution across MX, CA, and CO, ensuring alignment with regional and global priorities.
✅ Plan and implement multi-channel campaigns to drive awareness, lead generation, and customer retention (B2B, B2C, B2B2C).
✅ Develop strong collaboration with Sales leaders to create integrated Go-To-Market plans and co-own revenue goals.
✅ Identify, build, and manage strategic partnerships with external organizations, influencers, institutions, and media.
✅ Localize global brand strategies to make them culturally relevant and impactful in both markets.
✅ Leverage data to drive decision-making and continuously optimize performance across all marketing activities.
✅ Manage local agencies and vendors, ensuring on-time and high-quality delivery.
✅ Champion the use of marketing automation, CRM, and digital tools to maximize impact.
✅ Represent the voice of the customer in all marketing actions, ensuring exceptional user experience.
ASSUMPTION: The role requires a high degree of autonomy and the ability to work effectively in a matrixed organization. The ideal candidate will be comfortable working across different countries, time zones, and cultures.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field (Master’s is a plus).
Experience: 7+ years of experience in marketing, preferably in Education, EdTech, Consumer, or Digital industries.
Required Skills:
- Proven experience in leading marketing strategies in multicultural, matrixed environments.
- Strong background in performance marketing, content strategy, events, and partnerships.
- High business acumen and a data-driven mindset.
- Excellent leadership, communication, and stakeholder management skills.
- Comfortable working across different countries, time zones, and cultures.
Preferred Skills:
- Fluency in Spanish, English, and Portuguese.
ASSUMPTION: Given the multinational nature of the role, proficiency in multiple languages is highly desirable. The ideal candidate will have a strong understanding of the cultural nuances in Mexico, Central America, and Colombia.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between MXN 1,200,000 and MXN 1,800,000 per year, based on industry standards for a Marketing Manager with 7+ years of experience in Mexico City. This estimate is inclusive of base salary and variable compensation.
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Learning and development opportunities
- Discounts on Pearson products and services
Working Hours: The role requires a standard full-time workweek of 40 hours, with flexibility to work additional hours as needed to meet deadlines or manage projects. The work arrangement is on-site, with the possibility of occasional remote work for specific tasks.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's performance. The benefits listed are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Pearson is a global leader in education, providing a wide range of learning materials, technologies, and services to institutions, governments, and individual learners worldwide.
Company Size: Pearson is a large organization with over 20,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Pearson was founded in 1844 and has a rich history in the publishing industry. It has evolved significantly over the years to become a leading player in the education technology sector.
Company Description:
- Pearson's purpose is to help people realize the life they imagine through learning.
- The company offers a wide range of products and services, including textbooks, online courses, assessments, and learning platforms.
- Pearson is committed to creating vibrant and enriching learning experiences designed for real-life impact.
Company Specialties:
- K-12 course materials and assessments
- Higher education course materials and learning platforms
- Assessment and testing services
- Professional certification and training
- Digital learning and educational technology
Company Website: pearson.com
ASSUMPTION: Pearson's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to different markets and cultures.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to manage cross-functional teams.
Reporting Structure: The Marketing Manager will report directly to the Regional Marketing Director and will have the opportunity to collaborate with sales, product, and other marketing teams.
Work Arrangement: The role is primarily on-site, with the possibility of occasional remote work for specific tasks. The work arrangement may require flexibility to manage projects across different time zones.
Growth Opportunities:
- Opportunities to work on high-impact projects and contribute to the company's global marketing strategy.
- Potential to develop leadership skills and advance to senior marketing roles within the organization.
- Exposure to diverse markets and cultures, offering opportunities for personal and professional growth.
ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to develop both marketing and leadership skills.
🌍 Location & Work Environment
Office Type: Pearson's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): The main office is located in the Polanco neighborhood of Mexico City, with additional offices in other major cities in Mexico, Central America, and Colombia.
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and a thriving business environment.
- The city is a major hub for the education industry, with numerous universities and educational institutions.
- Mexico City is also a significant market for Pearson, offering opportunities to work on high-impact projects and contribute to the company's growth in the region.
Work Schedule: The role requires a standard full-time workweek of 40 hours, with flexibility to work additional hours as needed to meet deadlines or manage projects. The work arrangement is primarily on-site, with the possibility of occasional remote work for specific tasks.
ASSUMPTION: The role may require occasional travel to other cities in Mexico, Central America, and Colombia to attend meetings, conferences, or to support local marketing efforts.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and other team members
- Case study or presentation to assess strategic thinking and communication skills
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-cultural communication and collaboration skills
- Data-driven decision-making and analytical skills
- Cultural fit with Pearson's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, leadership, and cross-cultural communication skills.
- Prepare for behavioral interview questions that focus on your experience leading marketing strategies in multicultural environments.
- Be ready to discuss your approach to data-driven decision-making and performance optimization.
- Research Pearson's mission, values, and recent marketing campaigns to demonstrate your understanding of the company and its culture.
ATS Keywords: Marketing strategy, performance marketing, cross-cultural communication, data-driven decision-making, stakeholder management, Go-To-Market plans, partnership management, brand localization, marketing automation, CRM, digital tools, user experience, B2B marketing, B2C marketing, B2B2C marketing
ASSUMPTION: Pearson uses an Applicant Tracking System (ATS) to screen resumes. Including relevant keywords from the job description in your resume can help your application pass through the initial screening process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The role requires proficiency in using marketing automation, CRM, and digital tools to maximize impact. The ideal candidate will have experience using these tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- One Pearson: We are one team with a shared purpose
- Brave: We encourage innovation and initiative
- Integrity: We are honest, open, and straightforward
- Perseverance: We maintain a growth mindset and learn from our mistakes
- Excellence: We strive to be the best in everything we do
Work Style:
- Collaborative: Pearson values teamwork and cross-functional collaboration
- Adaptable: The role requires flexibility and adaptability to manage projects across different countries and time zones
- Data-driven: Pearson uses data to inform decision-making and optimize performance
Self-Assessment Questions:
- Do you thrive in multicultural, matrixed environments and enjoy working across different countries and time zones?
- Are you comfortable using data to drive decision-making and continuously optimizing performance?
- Do you possess strong leadership, communication, and stakeholder management skills?
ASSUMPTION: Pearson values candidates who are a strong cultural fit with the company's values and mission. The ideal candidate will be able to demonstrate their alignment with Pearson's values and their ability to thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and the ability to work effectively in a matrixed organization.
- The ideal candidate will be comfortable working across different countries, time zones, and cultures, and may face challenges related to cultural nuances and time zone differences.
- The role may require occasional travel to other cities in Mexico, Central America, and Colombia to attend meetings, conferences, or to support local marketing efforts.
- The pace of work may be fast, and the ideal candidate will be able to manage multiple projects and deadlines effectively.
ASSUMPTION: The role offers significant opportunities for personal and professional growth, but it also presents challenges that require a high degree of adaptability, resilience, and strong leadership skills.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or a Senior Marketing Manager with a focus on multiple countries and cross-cultural communication.
- Unlike other marketing roles, this position requires a strong understanding of the cultural nuances in Mexico, Central America, and Colombia, as well as the ability to localize global brand strategies effectively.
- Career progression in this role may lead to senior marketing roles within the organization, with opportunities to develop leadership skills and contribute to the company's global marketing strategy.
ASSUMPTION: The role offers unique opportunities and challenges compared to other marketing roles, and the ideal candidate will have experience working in multicultural environments and be comfortable managing projects across different countries and time zones.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive awareness and lead generation in Mexico, Central America, and Colombia
- Building and managing strategic partnerships with external organizations, influencers, institutions, and media to enhance Pearson's brand presence and reputation in the region
- Localizing global brand strategies to make them culturally relevant and impactful in both markets, while ensuring alignment with regional and global priorities
ASSUMPTION: The role offers opportunities to work on high-impact projects that contribute to Pearson's growth and success in the region. The ideal candidate will have experience managing similar projects and be able to demonstrate their ability to deliver results in a multicultural environment.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role and how flexibility is accommodated for remote work?
- How does Pearson support the professional development and growth of its marketing managers?
- Can you provide examples of successful marketing campaigns in the region and how they were executed?
- How does Pearson measure the success of its marketing efforts, and how is this data used to inform decision-making and optimize performance?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: The interview process is an opportunity to assess the role's fit with your skills, experience, and career goals. Prepare thoughtful questions that demonstrate your interest in the role and your understanding of Pearson's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Pearson Career Portal
- Tailor your resume and cover letter to highlight your marketing strategy, leadership, and cross-cultural communication skills.
- Prepare for behavioral interview questions that focus on your experience leading marketing strategies in multicultural environments.
- Research Pearson's mission, values, and recent marketing campaigns to demonstrate your understanding of the company and its culture.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
