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Marketing Manager, MG & BTY

Philips
Full-time
On-site
Taipei, Taipei, Taiwan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager, MG & BTY

πŸ”Ή Company: Philips

πŸ”Ή Location: Taipei, Taiwan

πŸ”Ή Job Type: Full-Time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 8, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Defining the product roadmap and short-term marketing strategy for a specific product category.
  • Implementing business plans and cooperating with Product Managers and external specialists.
  • Working within MarCom directives and defined marketing plans.
  • Leading a small team and driving business development and sales.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Defines the product roadmap with a time horizon of timeline for a product range with known functionality and existing technologies.

βœ… Defines proposals for the short-term marketing strategy for specific product category.

βœ… Translates the midterm product roadmap into concrete product specifications.

βœ… Implements the short-term business plans, goals, and product roadmap.

βœ… Cooperates with Product Managers, who are responsible for short-term product portfolio, MarCom, and MIP.

βœ… Makes use of external specialization, such as MarCom and marketing research.

βœ… Acts within MarCom directives and defined marketing plan.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree or above in Business and Marketing is preferred.

Experience: Minimum 8 years of working experience in related marketing areas with MNC working environment.

Required Skills:

  • Fluency in English communication, reading, and writing.
  • Good interpersonal, communication, and presentation skills.
  • Sensitive to numbers and good analytical skills.
  • Project management, business development, and/or sales experience.
  • Experience in leading a small team.

Preferred Skills:

  • Experience in healthcare or medical devices industry.
  • Familiarity with marketing research and analytics tools.

ASSUMPTION: This role requires a strong educational background in business and marketing, along with extensive experience in marketing and team leadership.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between TWD 1,200,000 - 1,800,000 per year (USD 40,000 - 60,000), based on industry standards for a Marketing Manager with 10+ years of experience in Taiwan.

Benefits:

  • Competitive benefits package, including health insurance and retirement plans.
  • Opportunities for professional development and growth.
  • Dynamic and innovative work environment.

Working Hours: Full-time position, typically working 40 hours per week, with some flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Philips operates in the healthcare technology industry, focusing on improving people's health and well-being through meaningful innovation.

Company Size: Philips is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse learning experiences.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.

Company Description:

  • Philips is a health technology company focused on improving people's lives through meaningful innovation.
  • The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
  • Philips sees healthcare as a connected whole, helping people live healthily, preventing disease, and aiding patient recovery.

Company Specialties:

  • Healthcare and medical devices.
  • Health systems and connected care.
  • Specific therapeutic areas, such as cardiology, oncology, and respiratory care.

Company Website: philips.com

ASSUMPTION: Philips' focus on improving lives and its commitment to innovation make it an attractive employer for candidates seeking to make a positive impact.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring extensive experience and strong leadership skills.

Reporting Structure: The Marketing Manager reports directly to the Marketing Director and oversees a small team of marketing professionals.

Work Arrangement: This role is on-site, requiring full-time presence in the company's facilities, typically working 4 days per week on-site and 1 day remotely.

Growth Opportunities:

  • Potential career progression into a Marketing Director or other senior leadership roles.
  • Opportunities to work on diverse projects and gain exposure to different aspects of the business.
  • Access to professional development and training programs.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within the healthcare technology industry.

🌍 Location & Work Environment

Office Type: Philips' Taipei office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Taipei, Taiwan

Geographic Context:

  • Taipei is the capital and largest city of Taiwan, offering a vibrant urban environment with a rich cultural heritage.
  • The city is known for its bustling night markets, historic temples, and modern architecture.
  • Taipei is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The standard workweek is Monday to Friday, with some flexibility for remote work.

ASSUMPTION: Taipei offers a dynamic and culturally rich environment for professionals, with a high quality of life and excellent work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission.
  • Phone or video screening with the HR department.
  • In-depth interviews with the hiring manager and team members.
  • Final interview with the Marketing Director.

Key Assessment Areas:

  • Strategic thinking and problem-solving skills.
  • Communication and presentation skills.
  • Analytical and numerical skills.
  • Leadership and team management abilities.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare examples of your past achievements in marketing strategy, business planning, and team leadership.
  • Research Philips' company culture and mission to demonstrate your alignment with their values.

ATS Keywords: Marketing strategy, product roadmap, business planning, team leadership, cross-functional collaboration, healthcare technology, medical devices.

ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, leadership, and communication.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot).
  • Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics).
  • Data analysis and visualization tools (e.g., Tableau, Power BI).
  • Project management tools (e.g., Asana, Trello).

ASSUMPTION: Familiarity with these tools is beneficial but not always required, as Philips provides training and support for new hires.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus.
  • Results-driven.
  • Innovative.
  • People-centered.
  • Integrity.

Work Style:

  • Collaborative and team-oriented.
  • Data-driven and analytical.
  • Adaptable and responsive to change.
  • Focused on delivering results and achieving goals.

Self-Assessment Questions:

  • How do you demonstrate customer focus in your marketing strategies?
  • Can you provide an example of a time when you drove results through innovative marketing campaigns?
  • How have you fostered a collaborative and inclusive team environment in your previous roles?

ASSUMPTION: Philips values candidates who align with their customer-focused, results-driven, and innovative culture, with a strong commitment to integrity and teamwork.

⚠️ Potential Challenges

  • Managing a small team with varying levels of experience and expertise.
  • Balancing strategic planning with tactical execution in a fast-paced environment.
  • Adapting to changes in the market and responding to new opportunities or challenges.
  • Working effectively with cross-functional teams and stakeholders.

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position requires a strong focus on product roadmap development and implementation.
  • Philips' focus on healthcare technology sets this role apart from marketing positions in other industries.
  • Career progression in this role may lead to senior leadership positions within Philips' marketing organization or other functions within the company.

ASSUMPTION: This role offers unique opportunities for candidates interested in marketing within the healthcare technology industry and seeking to advance their careers in a large, global organization.

πŸ“ Sample Projects

  • Developing and implementing a marketing strategy for a new product launch in the medical devices sector.
  • Conducting market research and analysis to inform product roadmap development and marketing strategy.
  • Leading a cross-functional team to execute a marketing campaign, driving brand awareness and customer engagement.

ASSUMPTION: These projects demonstrate the strategic, tactical, and leadership aspects of the Marketing Manager role at Philips.

❓ Key Questions to Ask During Interview

  • How does this role contribute to Philips' overall mission and strategy?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Philips support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the marketing team in the coming year, and how can this role address them?
  • How does Philips foster a culture of innovation and continuous improvement within its marketing organization?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, while also providing valuable insights into the organization's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Philips careers website.
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare examples of your past achievements in marketing strategy, business planning, and team leadership.
  • Research Philips' company culture and mission to demonstrate your alignment with their values.
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.