Marketing Manager, MG & BTY

📌 Core Information

🔹 Job Title: Marketing Manager, MG & BTY

🔹 Company: Philips

🔹 Location: Taipei, Taiwan

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining the product roadmap and short-term marketing strategy for a specific product category.
• Implementing business plans and cooperating with Product Managers and external specialists.
• Working within MarCom directives and defined marketing plans.
• Leading a small team and driving business development and sales.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Defines the product roadmap with a time horizon of timeline for a product range with known functionality and existing technologies.

✅ Defines proposals for the short-term marketing strategy for specific product category.

✅ Translates the midterm product roadmap into concrete product specifications.

✅ Implements the short-term business plans, goals, and product roadmap.

✅ Cooperates with Product Managers, who are responsible for short-term product portfolio, MarCom, and MIP.

✅ Makes use of external specialization, such as MarCom and marketing research.

✅ Acts within MarCom directives and defined marketing plan.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree or above in Business and Marketing is preferred.

Experience: Minimum 8 years of working experience in related marketing areas with MNC working environment.

Required Skills:

• Fluency in English communication, reading, and writing.
• Good interpersonal, communication, and presentation skills.
• Sensitive to numbers and good analytical skills.
• Project management, business development, and/or sales experience.
• Experience in leading a small team.

Preferred Skills:

• Experience in healthcare or medical devices industry.
• Familiarity with marketing research and analytics tools.

ASSUMPTION: This role requires a strong educational background in business and marketing, along with extensive experience in marketing and team leadership.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between TWD 1,200,000 - 1,800,000 per year (USD 40,000 - 60,000), based on industry standards for a Marketing Manager with 10+ years of experience in Taiwan.

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and growth.
• Dynamic and innovative work environment.

Working Hours: Full-time position, typically working 40 hours per week, with some flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the healthcare technology industry, focusing on improving people's health and well-being through meaningful innovation.

Company Size: Philips is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse learning experiences.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.

Company Description:

• Philips is a health technology company focused on improving people's lives through meaningful innovation.
• The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
• Philips sees healthcare as a connected whole, helping people live healthily, preventing disease, and aiding patient recovery.

Company Specialties:

• Healthcare and medical devices.
• Health systems and connected care.
• Specific therapeutic areas, such as cardiology, oncology, and respiratory care.

Company Website: philips.com

ASSUMPTION: Philips' focus on improving lives and its commitment to innovation make it an attractive employer for candidates seeking to make a positive impact.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring extensive experience and strong leadership skills.

Reporting Structure: The Marketing Manager reports directly to the Marketing Director and oversees a small team of marketing professionals.

Work Arrangement: This role is on-site, requiring full-time presence in the company's facilities, typically working 4 days per week on-site and 1 day remotely.

Growth Opportunities:

• Potential career progression into a Marketing Director or other senior leadership roles.
• Opportunities to work on diverse projects and gain exposure to different aspects of the business.
• Access to professional development and training programs.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within the healthcare technology industry.

🌍 Location & Work Environment

Office Type: Philips' Taipei office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Taipei, Taiwan

Geographic Context:

• Taipei is the capital and largest city of Taiwan, offering a vibrant urban environment with a rich cultural heritage.
• The city is known for its bustling night markets, historic temples, and modern architecture.
• Taipei is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The standard workweek is Monday to Friday, with some flexibility for remote work.

ASSUMPTION: Taipei offers a dynamic and culturally rich environment for professionals, with a high quality of life and excellent work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and team members.
• Final interview with the Marketing Director.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation skills.
• Analytical and numerical skills.
• Leadership and team management abilities.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past achievements in marketing strategy, business planning, and team leadership.
• Research Philips' company culture and mission to demonstrate your alignment with their values.

ATS Keywords: Marketing strategy, product roadmap, business planning, team leadership, cross-functional collaboration, healthcare technology, medical devices.

ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, leadership, and communication.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot).
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics).
• Data analysis and visualization tools (e.g., Tableau, Power BI).
• Project management tools (e.g., Asana, Trello).

ASSUMPTION: Familiarity with these tools is beneficial but not always required, as Philips provides training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Customer focus.
• Results-driven.
• Innovative.
• People-centered.
• Integrity.

Work Style:

• Collaborative and team-oriented.
• Data-driven and analytical.
• Adaptable and responsive to change.
• Focused on delivering results and achieving goals.

Self-Assessment Questions:

• How do you demonstrate customer focus in your marketing strategies?
• Can you provide an example of a time when you drove results through innovative marketing campaigns?
• How have you fostered a collaborative and inclusive team environment in your previous roles?

ASSUMPTION: Philips values candidates who align with their customer-focused, results-driven, and innovative culture, with a strong commitment to integrity and teamwork.

⚠️ Potential Challenges

• Managing a small team with varying levels of experience and expertise.
• Balancing strategic planning with tactical execution in a fast-paced environment.
• Adapting to changes in the market and responding to new opportunities or challenges.
• Working effectively with cross-functional teams and stakeholders.

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on product roadmap development and implementation.
• Philips' focus on healthcare technology sets this role apart from marketing positions in other industries.
• Career progression in this role may lead to senior leadership positions within Philips' marketing organization or other functions within the company.

ASSUMPTION: This role offers unique opportunities for candidates interested in marketing within the healthcare technology industry and seeking to advance their careers in a large, global organization.

📝 Sample Projects

• Developing and implementing a marketing strategy for a new product launch in the medical devices sector.
• Conducting market research and analysis to inform product roadmap development and marketing strategy.
• Leading a cross-functional team to execute a marketing campaign, driving brand awareness and customer engagement.

ASSUMPTION: These projects demonstrate the strategic, tactical, and leadership aspects of the Marketing Manager role at Philips.

❓ Key Questions to Ask During Interview

• How does this role contribute to Philips' overall mission and strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Philips support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team in the coming year, and how can this role address them?
• How does Philips foster a culture of innovation and continuous improvement within its marketing organization?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, while also providing valuable insights into the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips careers website.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past achievements in marketing strategy, business planning, and team leadership.
• Research Philips' company culture and mission to demonstrate your alignment with their values.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.