π Core Information
πΉ Job Title: Marketing Manager, MG & BTY
πΉ Company: Philips
πΉ Location: Taipei, Taiwan
πΉ Job Type: Full-Time, On-site
πΉ Category: Marketing
πΉ Date Posted: May 8, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Defining the product roadmap and short-term marketing strategy for a specific product category.
- Implementing business plans and cooperating with Product Managers and external specialists.
- Working within MarCom directives and defined marketing plans.
- Leading a small team and driving business development and sales.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
π Key Responsibilities
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Defines the product roadmap with a time horizon of timeline for a product range with known functionality and existing technologies.
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Defines proposals for the short-term marketing strategy for specific product category.
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Translates the midterm product roadmap into concrete product specifications.
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Implements the short-term business plans, goals, and product roadmap.
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Cooperates with Product Managers, who are responsible for short-term product portfolio, MarCom, and MIP.
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Makes use of external specialization, such as MarCom and marketing research.
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Acts within MarCom directives and defined marketing plan.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
π― Required Qualifications
Education: Bachelor's degree or above in Business and Marketing is preferred.
Experience: Minimum 8 years of working experience in related marketing areas with MNC working environment.
Required Skills:
- Fluency in English communication, reading, and writing.
- Good interpersonal, communication, and presentation skills.
- Sensitive to numbers and good analytical skills.
- Project management, business development, and/or sales experience.
- Experience in leading a small team.
Preferred Skills:
- Experience in healthcare or medical devices industry.
- Familiarity with marketing research and analytics tools.
ASSUMPTION: This role requires a strong educational background in business and marketing, along with extensive experience in marketing and team leadership.
π° Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between TWD 1,200,000 - 1,800,000 per year (USD 40,000 - 60,000), based on industry standards for a Marketing Manager with 10+ years of experience in Taiwan.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth.
- Dynamic and innovative work environment.
Working Hours: Full-time position, typically working 40 hours per week, with some flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Philips operates in the healthcare technology industry, focusing on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse learning experiences.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.
Company Description:
- Philips is a health technology company focused on improving people's lives through meaningful innovation.
- The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
- Philips sees healthcare as a connected whole, helping people live healthily, preventing disease, and aiding patient recovery.
Company Specialties:
- Healthcare and medical devices.
- Health systems and connected care.
- Specific therapeutic areas, such as cardiology, oncology, and respiratory care.
Company Website: philips.com
ASSUMPTION: Philips' focus on improving lives and its commitment to innovation make it an attractive employer for candidates seeking to make a positive impact.
π Role Analysis
Career Level: This role is at the senior management level, requiring extensive experience and strong leadership skills.
Reporting Structure: The Marketing Manager reports directly to the Marketing Director and oversees a small team of marketing professionals.
Work Arrangement: This role is on-site, requiring full-time presence in the company's facilities, typically working 4 days per week on-site and 1 day remotely.
Growth Opportunities:
- Potential career progression into a Marketing Director or other senior leadership roles.
- Opportunities to work on diverse projects and gain exposure to different aspects of the business.
- Access to professional development and training programs.
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within the healthcare technology industry.
π Location & Work Environment
Office Type: Philips' Taipei office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is the capital and largest city of Taiwan, offering a vibrant urban environment with a rich cultural heritage.
- The city is known for its bustling night markets, historic temples, and modern architecture.
- Taipei is well-connected by public transportation, making it easy to commute to work.
Work Schedule: The standard workweek is Monday to Friday, with some flexibility for remote work.
ASSUMPTION: Taipei offers a dynamic and culturally rich environment for professionals, with a high quality of life and excellent work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interviews with the hiring manager and team members.
- Final interview with the Marketing Director.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Analytical and numerical skills.
- Leadership and team management abilities.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past achievements in marketing strategy, business planning, and team leadership.
- Research Philips' company culture and mission to demonstrate your alignment with their values.
ATS Keywords: Marketing strategy, product roadmap, business planning, team leadership, cross-functional collaboration, healthcare technology, medical devices.
ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, leadership, and communication.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot).
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: Familiarity with these tools is beneficial but not always required, as Philips provides training and support for new hires.
π Cultural Fit Considerations
Company Values:
- Customer focus.
- Results-driven.
- Innovative.
- People-centered.
- Integrity.
Work Style:
- Collaborative and team-oriented.
- Data-driven and analytical.
- Adaptable and responsive to change.
- Focused on delivering results and achieving goals.
Self-Assessment Questions:
- How do you demonstrate customer focus in your marketing strategies?
- Can you provide an example of a time when you drove results through innovative marketing campaigns?
- How have you fostered a collaborative and inclusive team environment in your previous roles?
ASSUMPTION: Philips values candidates who align with their customer-focused, results-driven, and innovative culture, with a strong commitment to integrity and teamwork.
β οΈ Potential Challenges
- Managing a small team with varying levels of experience and expertise.
- Balancing strategic planning with tactical execution in a fast-paced environment.
- Adapting to changes in the market and responding to new opportunities or challenges.
- Working effectively with cross-functional teams and stakeholders.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results.
π Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on product roadmap development and implementation.
- Philips' focus on healthcare technology sets this role apart from marketing positions in other industries.
- Career progression in this role may lead to senior leadership positions within Philips' marketing organization or other functions within the company.
ASSUMPTION: This role offers unique opportunities for candidates interested in marketing within the healthcare technology industry and seeking to advance their careers in a large, global organization.
π Sample Projects
- Developing and implementing a marketing strategy for a new product launch in the medical devices sector.
- Conducting market research and analysis to inform product roadmap development and marketing strategy.
- Leading a cross-functional team to execute a marketing campaign, driving brand awareness and customer engagement.
ASSUMPTION: These projects demonstrate the strategic, tactical, and leadership aspects of the Marketing Manager role at Philips.
β Key Questions to Ask During Interview
- How does this role contribute to Philips' overall mission and strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Philips support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the coming year, and how can this role address them?
- How does Philips foster a culture of innovation and continuous improvement within its marketing organization?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, while also providing valuable insights into the organization's culture and priorities.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips careers website.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past achievements in marketing strategy, business planning, and team leadership.
- Research Philips' company culture and mission to demonstrate your alignment with their values.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.