πΉ Job Title: Marketing Manager - Michelin Guide (F/M)
πΉ Company: Michelin
πΉ Location: Boulogne-Billancourt, Γle-de-France, France
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: May 27, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong customer focus, and the ability to work cross-functionally with various teams and regions.
β Define the marketing strategy for all businesses in the Lifestyle Business Line
β Understand and engage customers (B2C, B2Pro, B2B, B2A) in a long-term relationship
β Create, develop & adapt offers at a global level by integrating customer needs and market opportunities, ensuring their scalability and profitability
β Support all businesses, regions, and transversal teams
β Participate in the construction of the sponsorship marketing strategy and Go to Market Guidelines
β Regularly update the marketing catalog and create new offers
β Deploy marketing offers catalog within the regions and ensure compliance with global guidelines
β Participate in the deployment of Salesforce and the S&OP process within Sales and Operation Teams in Regions
ASSUMPTION: The role involves a mix of strategic planning, operational execution, and cross-functional collaboration.
Education: Master 2 degree in Marketing
Experience: 2 to 5 years of experience in marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Given the global nature of the role, international experience and language skills would be beneficial but not required.
Salary Range: β¬45,000 - β¬60,000 per year (Estimated based on market research for a Marketing Manager role in France with 2-5 years of experience)
Benefits:
Working Hours: Full-time (35 hours/week)
ASSUMPTION: Salary range is estimated based on market research for similar roles in France. Actual salary may vary based on candidate's experience and qualifications.
Industry: Michelin is a global company known for its tires, but it has expanded into various lifestyle businesses, including the Michelin Guide, wine, licensing, and Via Michelin.
Company Size: Michelin is a large, multinational corporation with over 120,000 employees worldwide. This role is part of the Lifestyle Business Line, which has a more agile and dynamic work environment.
Founded: Michelin was founded in 1889 by Γdouard Michelin and has since grown into a global leader in its industry.
Company Description:
Company Specialties:
Company Website: https://recrutement.michelin.fr
ASSUMPTION: Michelin's focus on sustainability and employee experience sets it apart from other companies in its industry.
Career Level: This role is a mid-level marketing position with opportunities for growth and development within the Lifestyle Business Line.
Reporting Structure: The Marketing Manager will report directly to the Head of Partnerships β Marketing Guide MICHELIN I Robert Parker Wine Advocate.
Work Arrangement: This is an on-site position based in Boulogne-Billancourt, France. However, the role may require occasional travel to other regions and countries.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the Lifestyle Business Line and Michelin as a whole.
Office Type: The Lifestyle Business Line's office is located in Boulogne-Billancourt, France, a suburb of Paris.
Office Location(s): 160 Avenue de la RΓ©publique, 92100 Boulogne-Billancourt, France
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 12:00 PM and 2:00 PM to 5:30 PM. However, the role may require occasional flexibility to accommodate international clients and partners.
ASSUMPTION: The work environment is dynamic and international, with a focus on collaboration and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, customer engagement, offer design, cross-functional collaboration, international experience
ASSUMPTION: The application process is designed to assess candidates' marketing skills, cultural fit, and ability to work effectively in an international environment.
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with marketing automation and project management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should assess their fit with Michelin's values and work style to ensure a successful integration into the company's culture.
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and effective communication.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique context within the Lifestyle Business Line makes it a distinct opportunity.
ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives the role may involve.
ASSUMPTION: These questions are designed to provide insight into the role's context, priorities, and work environment.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.