Marketing Manager - Michelin Guide (F/M)

📌 Core Information

🔹 Job Title: Marketing Manager - Michelin Guide (F/M)

🔹 Company: Michelin

🔹 Location: Boulogne-Billancourt, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining marketing strategy for the Lifestyle Business Line
• Engaging customers in a long-term relationship
• Creating and adapting offers at a global level
• Supporting all businesses and regions

ASSUMPTION: This role requires a strategic mindset, strong customer focus, and the ability to work cross-functionally with various teams and regions.

📋 Key Responsibilities

✅ Define the marketing strategy for all businesses in the Lifestyle Business Line

✅ Understand and engage customers (B2C, B2Pro, B2B, B2A) in a long-term relationship

✅ Create, develop & adapt offers at a global level by integrating customer needs and market opportunities, ensuring their scalability and profitability

✅ Support all businesses, regions, and transversal teams

✅ Participate in the construction of the sponsorship marketing strategy and Go to Market Guidelines

✅ Regularly update the marketing catalog and create new offers

✅ Deploy marketing offers catalog within the regions and ensure compliance with global guidelines

✅ Participate in the deployment of Salesforce and the S&OP process within Sales and Operation Teams in Regions

ASSUMPTION: The role involves a mix of strategic planning, operational execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Master 2 degree in Marketing

Experience: 2 to 5 years of experience in marketing

Required Skills:

• Customer centricity
• Operational Marketing
• Offer design
• Project Management
• Analysis and recommendation
• B2B marketing
• Digital background
• Office Pack: Excel, Power Point

Preferred Skills:

• International experience
• Fluency in multiple languages

ASSUMPTION: Given the global nature of the role, international experience and language skills would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research for a Marketing Manager role in France with 2-5 years of experience)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and international work environment

Working Hours: Full-time (35 hours/week)

ASSUMPTION: Salary range is estimated based on market research for similar roles in France. Actual salary may vary based on candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Michelin is a global company known for its tires, but it has expanded into various lifestyle businesses, including the Michelin Guide, wine, licensing, and Via Michelin.

Company Size: Michelin is a large, multinational corporation with over 120,000 employees worldwide. This role is part of the Lifestyle Business Line, which has a more agile and dynamic work environment.

Founded: Michelin was founded in 1889 by Édouard Michelin and has since grown into a global leader in its industry.

Company Description:

• Michelin is committed to sustainable mobility and has a strong focus on employee experience
• The company offers a wide range of benefits and has been recognized for its efforts in diversity, equity, and inclusion
• Michelin is dedicated to providing high-quality products and services that meet the needs of its customers

Company Specialties:

• Tires
• Lifestyle businesses (Michelin Guide, wine, licensing, Via Michelin)
• Sustainable mobility

Company Website: https://recrutement.michelin.fr

ASSUMPTION: Michelin's focus on sustainability and employee experience sets it apart from other companies in its industry.

📊 Role Analysis

Career Level: This role is a mid-level marketing position with opportunities for growth and development within the Lifestyle Business Line.

Reporting Structure: The Marketing Manager will report directly to the Head of Partnerships – Marketing Guide MICHELIN I Robert Parker Wine Advocate.

Work Arrangement: This is an on-site position based in Boulogne-Billancourt, France. However, the role may require occasional travel to other regions and countries.

Growth Opportunities:

• Expanding the Lifestyle Business Line's global presence
• Developing new marketing offers and partnerships
• Gaining experience working with international teams and clients

ASSUMPTION: This role offers opportunities for professional growth and development within the Lifestyle Business Line and Michelin as a whole.

🌍 Location & Work Environment

Office Type: The Lifestyle Business Line's office is located in Boulogne-Billancourt, France, a suburb of Paris.

Office Location(s): 160 Avenue de la République, 92100 Boulogne-Billancourt, France

Geographic Context:

• Boulogne-Billancourt is located in the western suburbs of Paris
• The area is well-connected by public transportation, making it easily accessible from other parts of the city
• Boulogne-Billancourt offers a mix of urban and suburban living, with plenty of green spaces and cultural attractions

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 12:00 PM and 2:00 PM to 5:30 PM. However, the role may require occasional flexibility to accommodate international clients and partners.

ASSUMPTION: The work environment is dynamic and international, with a focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and other team members
• Final interview with the Head of Partnerships – Marketing Guide MICHELIN I Robert Parker Wine Advocate

Key Assessment Areas:

• Marketing strategy and planning
• Customer centricity and engagement
• Offer design and adaptation
• Cross-functional collaboration and communication

Application Tips:

• Highlight your relevant marketing experience and achievements
• Demonstrate your understanding of the Lifestyle Business Line and Michelin's values
• Showcase your ability to work collaboratively with international teams

ATS Keywords: Marketing strategy, customer engagement, offer design, cross-functional collaboration, international experience

ASSUMPTION: The application process is designed to assess candidates' marketing skills, cultural fit, and ability to work effectively in an international environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Salesforce
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with marketing automation and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Collaboration
• Responsibility
• Performance

Work Style:

• Dynamic and agile
• International and multicultural
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies?
• Are you comfortable working in an international and multicultural environment?
• Can you demonstrate strong customer focus and a results-driven approach?

ASSUMPTION: Candidates should assess their fit with Michelin's values and work style to ensure a successful integration into the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a dynamic and evolving work environment
• Working with international teams and clients across different time zones
• Balancing strategic planning with operational execution

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Global Marketing Manager or International Marketing Manager position in other companies
• However, the Lifestyle Business Line's unique focus on travel, gastronomy, and oenology sets it apart from other marketing roles
• Career progression may involve moving into a senior marketing role within the Lifestyle Business Line or transitioning to a different business unit within Michelin

ASSUMPTION: While this role shares similarities with other marketing positions, its unique context within the Lifestyle Business Line makes it a distinct opportunity.

📝 Sample Projects

• Developing a new marketing offer for international hotel partners
• Expanding the Michelin Guide's digital presence in a specific region
• Creating a targeted marketing campaign for a wine event or tasting

ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives the role may involve.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall success of the Lifestyle Business Line and Michelin?
• What are the most significant challenges facing the Lifestyle Business Line, and how can this role address them?
• How does the Lifestyle Business Line support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the Lifestyle Business Line approach collaboration and communication with international teams and clients?

ASSUMPTION: These questions are designed to provide insight into the role's context, priorities, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://recrutement.michelin.fr
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the Lifestyle Business Line and Michelin's values and culture
• Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.