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Marketing Manager - Michelin Guide (F/M)

Michelin
Full-time
On-site
Boulogne-Billancourt, Île-de-France, France
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Michelin Guide (F/M)

πŸ”Ή Company: Michelin

πŸ”Ή Location: Boulogne-Billancourt, Île-de-France, France

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Defining marketing strategy for the Lifestyle Business Line
  • Engaging customers in a long-term relationship
  • Creating and adapting offers at a global level
  • Supporting all businesses and regions

ASSUMPTION: This role requires a strategic mindset, strong customer focus, and the ability to work cross-functionally with various teams and regions.

πŸ“‹ Key Responsibilities

βœ… Define the marketing strategy for all businesses in the Lifestyle Business Line

βœ… Understand and engage customers (B2C, B2Pro, B2B, B2A) in a long-term relationship

βœ… Create, develop & adapt offers at a global level by integrating customer needs and market opportunities, ensuring their scalability and profitability

βœ… Support all businesses, regions, and transversal teams

βœ… Participate in the construction of the sponsorship marketing strategy and Go to Market Guidelines

βœ… Regularly update the marketing catalog and create new offers

βœ… Deploy marketing offers catalog within the regions and ensure compliance with global guidelines

βœ… Participate in the deployment of Salesforce and the S&OP process within Sales and Operation Teams in Regions

ASSUMPTION: The role involves a mix of strategic planning, operational execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Master 2 degree in Marketing

Experience: 2 to 5 years of experience in marketing

Required Skills:

  • Customer centricity
  • Operational Marketing
  • Offer design
  • Project Management
  • Analysis and recommendation
  • B2B marketing
  • Digital background
  • Office Pack: Excel, Power Point

Preferred Skills:

  • International experience
  • Fluency in multiple languages

ASSUMPTION: Given the global nature of the role, international experience and language skills would be beneficial but not required.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research for a Marketing Manager role in France with 2-5 years of experience)

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Dynamic and international work environment

Working Hours: Full-time (35 hours/week)

ASSUMPTION: Salary range is estimated based on market research for similar roles in France. Actual salary may vary based on candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Michelin is a global company known for its tires, but it has expanded into various lifestyle businesses, including the Michelin Guide, wine, licensing, and Via Michelin.

Company Size: Michelin is a large, multinational corporation with over 120,000 employees worldwide. This role is part of the Lifestyle Business Line, which has a more agile and dynamic work environment.

Founded: Michelin was founded in 1889 by Γ‰douard Michelin and has since grown into a global leader in its industry.

Company Description:

  • Michelin is committed to sustainable mobility and has a strong focus on employee experience
  • The company offers a wide range of benefits and has been recognized for its efforts in diversity, equity, and inclusion
  • Michelin is dedicated to providing high-quality products and services that meet the needs of its customers

Company Specialties:

  • Tires
  • Lifestyle businesses (Michelin Guide, wine, licensing, Via Michelin)
  • Sustainable mobility

Company Website: https://recrutement.michelin.fr

ASSUMPTION: Michelin's focus on sustainability and employee experience sets it apart from other companies in its industry.

πŸ“Š Role Analysis

Career Level: This role is a mid-level marketing position with opportunities for growth and development within the Lifestyle Business Line.

Reporting Structure: The Marketing Manager will report directly to the Head of Partnerships – Marketing Guide MICHELIN I Robert Parker Wine Advocate.

Work Arrangement: This is an on-site position based in Boulogne-Billancourt, France. However, the role may require occasional travel to other regions and countries.

Growth Opportunities:

  • Expanding the Lifestyle Business Line's global presence
  • Developing new marketing offers and partnerships
  • Gaining experience working with international teams and clients

ASSUMPTION: This role offers opportunities for professional growth and development within the Lifestyle Business Line and Michelin as a whole.

🌍 Location & Work Environment

Office Type: The Lifestyle Business Line's office is located in Boulogne-Billancourt, France, a suburb of Paris.

Office Location(s): 160 Avenue de la RΓ©publique, 92100 Boulogne-Billancourt, France

Geographic Context:

  • Boulogne-Billancourt is located in the western suburbs of Paris
  • The area is well-connected by public transportation, making it easily accessible from other parts of the city
  • Boulogne-Billancourt offers a mix of urban and suburban living, with plenty of green spaces and cultural attractions

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 12:00 PM and 2:00 PM to 5:30 PM. However, the role may require occasional flexibility to accommodate international clients and partners.

ASSUMPTION: The work environment is dynamic and international, with a focus on collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and other team members
  • Final interview with the Head of Partnerships – Marketing Guide MICHELIN I Robert Parker Wine Advocate

Key Assessment Areas:

  • Marketing strategy and planning
  • Customer centricity and engagement
  • Offer design and adaptation
  • Cross-functional collaboration and communication

Application Tips:

  • Highlight your relevant marketing experience and achievements
  • Demonstrate your understanding of the Lifestyle Business Line and Michelin's values
  • Showcase your ability to work collaboratively with international teams

ATS Keywords: Marketing strategy, customer engagement, offer design, cross-functional collaboration, international experience

ASSUMPTION: The application process is designed to assess candidates' marketing skills, cultural fit, and ability to work effectively in an international environment.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint)
  • Salesforce
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with marketing automation and project management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Innovation
  • Collaboration
  • Responsibility
  • Performance

Work Style:

  • Dynamic and agile
  • International and multicultural
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • Do you have a proven track record of developing and executing successful marketing strategies?
  • Are you comfortable working in an international and multicultural environment?
  • Can you demonstrate strong customer focus and a results-driven approach?

ASSUMPTION: Candidates should assess their fit with Michelin's values and work style to ensure a successful integration into the company's culture.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Adapting to a dynamic and evolving work environment
  • Working with international teams and clients across different time zones
  • Balancing strategic planning with operational execution

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Global Marketing Manager or International Marketing Manager position in other companies
  • However, the Lifestyle Business Line's unique focus on travel, gastronomy, and oenology sets it apart from other marketing roles
  • Career progression may involve moving into a senior marketing role within the Lifestyle Business Line or transitioning to a different business unit within Michelin

ASSUMPTION: While this role shares similarities with other marketing positions, its unique context within the Lifestyle Business Line makes it a distinct opportunity.

πŸ“ Sample Projects

  • Developing a new marketing offer for international hotel partners
  • Expanding the Michelin Guide's digital presence in a specific region
  • Creating a targeted marketing campaign for a wine event or tasting

ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives the role may involve.

❓ Key Questions to Ask During Interview

  • How does this role contribute to the overall success of the Lifestyle Business Line and Michelin?
  • What are the most significant challenges facing the Lifestyle Business Line, and how can this role address them?
  • How does the Lifestyle Business Line support the growth and development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the Lifestyle Business Line approach collaboration and communication with international teams and clients?

ASSUMPTION: These questions are designed to provide insight into the role's context, priorities, and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://recrutement.michelin.fr
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for the interview by researching the Lifestyle Business Line and Michelin's values and culture
  • Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.