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Marketing Manager - MicroBIM

Talent 360
Full-time
On-site
Egypt
πŸ§ͺ Conversion Rate Optimization (CRO)

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - MicroBIM

πŸ”Ή Company: Talent 360

πŸ”Ή Location: Cairo, Egypt

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: 5-7 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and overseeing strategic marketing plans aligned with company goals
  • Leading digital marketing efforts across various channels
  • Conducting market research and competitive analysis
  • Managing cross-functional teams for unified marketing communication

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in tech or startup environments and be comfortable managing teams.

πŸ“‹ Key Responsibilities

βœ… Developing and overseeing the execution of strategic marketing plans aligned with company goals

βœ… Leading digital marketing efforts across performance channels (Google Ads, Meta, LinkedIn) and organic channels (SEO, content, social media)

βœ… Conducting market research and competitive analysis to strengthen brand positioning

βœ… Managing and aligning cross-functional teams (design, content, product) for unified marketing communication

βœ… Defining KPIs and regularly tracking marketing performance (CPA, ROI, CAC, LTV, etc.)

βœ… Maintaining and executing a strategic marketing calendar covering campaigns, launches, and brand initiatives

βœ… Leading the go-to-market strategy for new products or feature releases

βœ… Managing external collaborations including PR, sponsorships, partnerships, and influencer programs

ASSUMPTION: This role requires a strong understanding of marketing funnels, customer journeys, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 5-7 years in marketing leadership roles, preferably in tech or startup environments

Required Skills:

  • Proven expertise in growth marketing, SEO/SEM, and performance-based campaigns
  • Demonstrated ability to lead omnichannel strategies: paid, organic, influencer, and partnership marketing
  • Strong communication, leadership, and presentation skills
  • Analytical mindset with a strong data-driven approach to decision-making
  • Ability to manage strategy while also executing hands-on when necessary

Preferred Skills:

  • Experience with tools such as Google Analytics, Meta Ads Manager, HubSpot, or similar CRMs/automation platforms

ASSUMPTION: Candidates with experience in B2B marketing and a background in tech or startup environments will be particularly well-suited to this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is typically between 250,000 EGP and 350,000 EGP per year, based on industry standards for marketing managers with 5-7 years of experience in Egypt.

Benefits:

  • Health insurance
  • Retirement plan
  • Performance bonuses

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: MicroBIM operates in the tech industry, focusing on construction management software. The company is part of a growing market, with increasing demand for digital solutions in the construction sector.

Company Size: MicroBIM is a small company with 11-50 employees. This size allows for a more agile work environment and closer collaboration among team members.

Founded: MicroBIM was founded in 2021, making it a relatively new company with a short but impactful history.

Company Description:

  • MicroBIM aims to streamline construction management processes through innovative software solutions
  • The company focuses on providing user-friendly, efficient, and cost-effective tools for construction professionals
  • MicroBIM is committed to continuous improvement and innovation in the construction tech industry

Company Specialties:

  • Construction management software
  • BIM (Building Information Modeling) solutions
  • Project management tools for construction professionals

Company Website: http://www.sifi.app

ASSUMPTION: MicroBIM's focus on innovation and continuous improvement creates an environment that values creativity and adaptability.

πŸ“Š Role Analysis

Career Level: This role is at the management level, requiring strategic thinking, leadership, and experience in marketing.

Reporting Structure: The Marketing Manager will report directly to the CEO and work closely with cross-functional teams, including design, content, and product.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for qualified candidates.

Growth Opportunities:

  • As a small company, MicroBIM offers opportunities for career growth and advancement as the company expands
  • The Marketing Manager will have the chance to shape the company's marketing strategy and make a significant impact on its success
  • This role provides exposure to various aspects of marketing, allowing for the development of a well-rounded skill set

ASSUMPTION: The Marketing Manager will have the opportunity to grow with the company and take on additional responsibilities as MicroBIM expands.

🌍 Location & Work Environment

Office Type: MicroBIM's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): The company's headquarters is located in Riyadh, Saudi Arabia, with additional offices in Cairo, Egypt, and other global locations.

Geographic Context:

  • Cairo, Egypt, offers a vibrant business environment with a growing tech industry
  • The city's diverse culture and rich history provide a unique backdrop for professional growth
  • Cairo's strategic location in the Middle East makes it an ideal hub for regional business operations

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The Marketing Manager will have the opportunity to work in a dynamic, multicultural environment that offers both professional and personal growth opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess cultural fit and basic qualifications
  • In-depth interview with the CEO to discuss the role, responsibilities, and expectations
  • Case study or presentation to demonstrate strategic thinking and marketing skills
  • Final interview with the hiring manager to discuss the role further and answer any remaining questions

Key Assessment Areas:

  • Marketing strategy and planning
  • Digital marketing expertise
  • Leadership and team management skills
  • Data-driven decision making
  • Adaptability and creativity

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
  • Demonstrate your understanding of MicroBIM's products and the construction tech industry in your application materials
  • Prepare for the case study or presentation by developing a marketing strategy for a hypothetical product launch or brand initiative

ATS Keywords: Marketing strategy, digital marketing, SEO, SEM, performance-based campaigns, cross-functional teams, KPI definition, marketing performance tracking, go-to-market strategy, public relations, partnerships, influencer programs, data-driven decision making

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the company.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Meta Ads Manager
  • HubSpot
  • SEO tools (e.g., SEMrush, Ahrefs)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager will be expected to have experience with various marketing tools and be comfortable learning new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer focus
  • Continuous improvement

Work Style:

  • Agile and adaptable
  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Creative and innovative

Self-Assessment Questions:

  • How do you stay up-to-date with the latest marketing trends and technologies?
  • Can you describe a time when you had to adapt your marketing strategy due to changing market conditions?
  • How do you approach working with cross-functional teams to achieve marketing goals?

ASSUMPTION: MicroBIM values candidates who are innovative, adaptable, and customer-focused, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

  • Managing a small marketing team with limited resources
  • Balancing strategic planning with hands-on execution
  • Adapting to the unique requirements of the construction tech industry
  • Working in a fast-paced, dynamic startup environment

ASSUMPTION: The Marketing Manager will need to be adaptable, resourceful, and comfortable working in a fast-paced environment to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong understanding of the construction tech industry and its unique challenges
  • As a small company, MicroBIM offers a more agile and collaborative work environment than larger organizations
  • This role provides an opportunity to shape the company's marketing strategy and make a significant impact on its success

ASSUMPTION: The Marketing Manager will have the opportunity to grow with the company and take on additional responsibilities as MicroBIM expands.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new construction management software product
  • Conducting market research to identify new opportunities for growth in the construction tech industry
  • Managing a cross-functional team to create and execute a marketing campaign for a major product launch

ASSUMPTION: The Marketing Manager will be involved in a wide range of projects, from strategic planning to hands-on execution, to drive the company's marketing efforts and achieve its business goals.

❓ Key Questions to Ask During Interview

  • What are the biggest marketing challenges facing the construction tech industry today?
  • How does MicroBIM differentiate itself from competitors in the construction management software market?
  • What are the most important priorities for the Marketing Manager in the first 90 days in this role?
  • How does MicroBIM support the professional development and growth of its employees?
  • What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
  • Prepare for the case study or presentation by developing a marketing strategy for a hypothetical product launch or brand initiative
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.