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Marketing Manager, Microsoft Ads

eBay
Full-time
On-site
Toronto, Ontario, Canada
πŸ§ͺ Conversion Rate Optimization (CRO)

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager, Microsoft Ads

πŸ”Ή Company: eBay

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 23, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving day-to-day operations, reporting, budgeting, and optimization of eBay’s Microsoft Ads campaigns
  • Collaborating with cross-functional teams to apply expertise and inform solutions
  • Analyzing campaign performance and contextualizing trends to spot opportunities for improvement
  • Contributing to innovation and ideation – tests, tools, hypothesis, measurements

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance analysis.

πŸ“‹ Key Responsibilities

βœ… Campaign execution, optimization, and ongoing monitoring

βœ… Define and lead campaign objectives in a fast-paced, constantly evolving environment

βœ… Analyze campaign performance, contextualize trends, spot outliers, and opportunities for improvement

βœ… Influence campaign strategy – staying aligned and working towards achievable outcomes

βœ… Work with business stakeholders to establish clear marketing goals and results

βœ… Ad hoc issue investigation and quantification of business impact

βœ… Communicate results consistently and clearly

βœ… Build and organize regular reports and status updates

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently while maintaining collaborative relationships with the team.

🎯 Required Qualifications

Education: Bachelor’s degree in business, finance, applied mathematics, or related field preferred

Experience: 2-5 years of professional experience, with at least 2 years in a non-agency environment

Required Skills:

  • Paid Search Campaign Management – Experience with setup and day-to-day management of marketing campaigns within Microsoft Ads or Google Ads
  • Data Analytics – Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem-solving with a data-first approach
  • Project Management – Experience with planning and leading projects end-to-end

Preferred Skills:

  • Knowledge of analysis techniques – regression, clustering, prediction
  • Hands-on experience with R, Scala, Python or equivalent tools
  • Other marketing channel and platform experience

ASSUMPTION: Candidates with a strong background in paid search marketing, data analysis, and project management are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in Toronto)

Benefits:

  • Maternal & Paternal Leave
  • Paid Sabbatical
  • Financial Security Plans

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range is estimated based on industry standards for the Toronto area and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: eBay operates in the e-commerce industry, connecting millions of sellers and buyers worldwide through its online marketplace.

Company Size: eBay has 10,001+ employees globally, with a significant presence in the technology and internet sectors.

Founded: eBay was founded in 1995 and has since grown into a global e-commerce leader.

Company Description:

  • eBay creates pathways to connect millions of sellers and buyers in more than 190 markets around the world.
  • The company's technology empowers its customers, providing everyone the opportunity to grow and thrive.
  • The ripple effect of eBay's work creates waves of change for its customers, the company, its communities, and the planet.

Company Specialties:

  • e-commerce
  • retail
  • internet
  • and technology

Company Website: https://www.ebayinc.com/

ASSUMPTION: eBay's large size and global presence offer applicants opportunities for growth and exposure to diverse markets and teams.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the organization.

Reporting Structure: The Marketing Manager reports directly to the Global Marketing team and collaborates with cross-functional teams, including business stakeholders and technical experts.

Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work.

Growth Opportunities:

  • Expanding expertise in paid search marketing and data analysis
  • Developing leadership and project management skills
  • Gaining experience working with global teams and cross-functional stakeholders

ASSUMPTION: This role provides opportunities for professional growth and development within the marketing field, with potential for advancement to senior-level positions.

🌍 Location & Work Environment

Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Headquarters)

Geographic Context:

  • Toronto is a multicultural city with a vibrant tech industry, offering a high quality of life and numerous amenities.
  • The city has a humid continental climate, with warm summers and cold winters.
  • Toronto is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with occasional flexibility for remote work.

ASSUMPTION: Applicants should be comfortable working in an on-site environment and be prepared to commute to the office regularly.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site interview with the global marketing team and relevant stakeholders
  • Final round interview with the hiring manager and/or other senior team members

Key Assessment Areas:

  • Data analysis and problem-solving skills
  • Campaign management experience and expertise
  • Communication and presentation skills
  • Cultural fit and alignment with eBay's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for data analysis and campaign management questions, showcasing your problem-solving skills
  • Research eBay's company culture and values to demonstrate your cultural fit

ATS Keywords: Paid Search, Microsoft Ads, Google Ads, Data Analysis, Campaign Management, Project Management, Marketing Strategy, Cross-Functional Teams, Global Marketing

ASSUMPTION: Applicants should focus on demonstrating their data analysis and campaign management skills, as well as their ability to work collaboratively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Microsoft Ads platform
  • Google Ads platform
  • Excel, SQL, and other data analysis tools
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: Applicants should be comfortable using Microsoft Ads and Google Ads platforms, as well as data analysis tools like Excel and SQL.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Obsessed
  • Inclusive
  • Integrity
  • One Team
  • Inventive

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, data-driven environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a strong personal work ethic and a commitment to personal initiative and ownership?

ASSUMPTION: Applicants should assess their fit with eBay's company values and work style, ensuring they are comfortable working in a collaborative, data-driven environment.

⚠️ Potential Challenges

  • Managing multiple campaigns and stakeholders simultaneously
  • Keeping up with the fast-paced, constantly evolving marketing landscape
  • Working with large datasets and complex data analysis tools
  • Occasional on-site work requirements

ASSUMPTION: Applicants should be prepared to manage multiple priorities, work with large datasets, and adapt to a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Paid Search Marketing Manager or Performance Marketing Manager, with a focus on Microsoft Ads campaigns
  • eBay's global presence and large marketing team offer more opportunities for growth and collaboration compared to smaller organizations
  • This role may have more responsibility for data analysis and campaign optimization compared to similar roles at other companies

ASSUMPTION: Applicants should compare this role to similar positions in the marketing field, focusing on the unique aspects of eBay's global presence and marketing team structure.

πŸ“ Sample Projects

  • Optimizing Microsoft Ads campaigns to improve click-through rates and conversion rates
  • Analyzing campaign performance data to identify trends and opportunities for improvement
  • Collaborating with cross-functional teams to develop and implement marketing strategies

ASSUMPTION: Applicants should be prepared to discuss their experience with paid search marketing campaigns, data analysis, and cross-functional team collaboration.

❓ Key Questions to Ask During Interview

  • Can you describe the typical day-to-day responsibilities for this role?
  • How does this role collaborate with other teams and stakeholders within the global marketing organization?
  • What are the most significant challenges facing the Microsoft Ads campaigns, and how can this role address them?
  • How does eBay support the professional growth and development of its marketing team members?
  • What is the work-life balance like for this role, and how does eBay support work-life balance for its employees?

ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role, the team, and the company, while also addressing any concerns or uncertainties they may have.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for data analysis and campaign management questions, showcasing your problem-solving skills
  • Research eBay's company culture and values to demonstrate your cultural fit
  • Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.