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Marketing Manager - (mid-level)

Lightcast
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - (mid-level)

πŸ”Ή Company: Lightcast

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Remote

πŸ”Ή Category: Not Specified

πŸ”Ή Date Posted: March 31, 2025

πŸ”Ή Experience Level: Mid (2-5 years)

πŸ”Ή Remote Status: Fully Remote

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and implementing successful digital marketing campaigns
  • Understanding market trends and using them to drive strategies
  • Analyzing and leveraging data for informed decision-making
  • Enhancing brand visibility and expanding market reach

ASSUMPTION: The role is assumed to focus mainly on digital marketing due to the emphasis on SEO, SEM, social media, and email marketing as listed key skills.

πŸ“‹ Key Responsibilities

βœ… Develop and implement comprehensive marketing strategies

βœ… Lead the planning and execution of multi-channel marketing campaigns

βœ… Oversee the creation of compelling content and assets for campaigns

βœ… Stay up-to-date with industry trends and competitor activities

βœ… Utilize data analytics to measure campaign effectiveness

βœ… Ensure consistent brand messaging across all marketing channels

βœ… Develop and manage marketing budgets

βœ… Collaborate with sales and product teams to align strategies

βœ… Communicate effectively with internal stakeholders

ASSUMPTION: Responsibilities assume a balanced role in strategy and hands-on campaign management, common for mid-level positions.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or a related field preferred

Experience: 3+ years in marketing, with a focus on digital channels

Required Skills:

  • Proficiency in SEO, SEM, social media, paid ads, and email marketing
  • Excellent verbal and written communication skills
  • Strong data-driven mindset

Preferred Skills:

  • Experience with event strategy and project management
  • Strong analytical and creative skills

ASSUMPTION: Candidates need both creative skills for brand messaging and analytical skills for data interpretation.

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Health insurance
  • Remote work environment
  • Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Standard benefits for remote roles in the tech industry are assumed due to common practices.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, Information, and Internet

Company Size: 501-1,000 employees, indicating a mid-sized company with broad resources and opportunities for individual impact

Founded: 2000

Company Description:

  • Dedicated to providing data-driven talent strategies
  • Changed name from Emsi Burning Glass to Lightcast in 2022
  • Focuses on economic prosperity and mobility through labor market insights

Company Specialties:

  • Economic Development
  • Workforce Planning
  • People Analytics

Company Website: https://www.lightcast.io

ASSUMPTION: The company’s focus on data-driven insights suggests a strong analytical culture, valuable for candidates interested in leveraging data in marketing.

πŸ“Š Role Analysis

Career Level: Mid-level, ideal for professionals with a few years of experience in digital marketing

Reporting Structure: Reports to the senior management or marketing director

Work Arrangement: Entirely remote, allowing for flexible work hours and location independence

Growth Opportunities:

  • Potential for advancement to senior marketing roles
  • Opportunities for specialization in specific digital marketing channels
  • Cross-functional team collaboration

ASSUMPTION: As a mid-level role, it offers steps towards senior managerial positions, assuming competence in campaign leadership and strategy.

🌍 Location & Work Environment

Office Type: Virtual office due to the remote nature of the role

Office Location(s): Company headquartered in Moscow, Idaho, with international offices

Geographic Context:

  • Global influence with presence on multiple continents
  • Focus on local market adaptations and insights
  • Diverse workforce offering broader perspectives

Work Schedule: Flexibility expected typical for remote roles, maintaining 40-hour work weeks

ASSUMPTION: The work environment is likely to be dynamic and adaptable, with emphasis on cross-cultural collaboration.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial application through company’s online portal
  • Screening interview with HR
  • Technical interview focusing on digital marketing skills

Key Assessment Areas:

  • Technical proficiency in digital marketing tools
  • Problem-solving through data analysis
  • Ability to align brand messaging

Application Tips:

  • Include specific metrics from past campaigns in your resume
  • Demonstrate knowledge in data analytics
  • Showcase teamwork and cross-department collaborations

ATS Keywords: Digital Marketing, Campaign Management, SEO, SEM, Brand Management

ASSUMPTION: The interview process emphasizes practical knowledge and the capacity to drive brand growth through strategic campaigns.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Adobe Creative Suite
  • HubSpot Marketing Hub

ASSUMPTION: These tools are commonly used in digital marketing roles, assuming proficiency enhances job performance.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Diversity and inclusion
  • Data-driven decision-making
  • Commitment to innovation

Work Style:

  • Highly collaborative
  • Flexible and self-directed
  • Focused on results and accountability

Self-Assessment Questions:

  • Have you managed any multi-channel digital marketing campaigns?
  • How do you incorporate data analysis into your strategic planning?
  • What tools do you use to ensure brand consistency?

ASSUMPTION: Candidates must appreciate a diverse and data-driven workplace and contribute innovative solutions.

⚠️ Potential Challenges

  • Managing time zones due to a global team
  • Ensuring brand consistency across different markets
  • Adapting to rapidly changing digital marketing technologies
  • Maintaining work-life balance with remote work setups

ASSUMPTION: Global roles come with logistical complexities, which require robust planning and flexible strategies.

πŸ“ˆ Similar Roles Comparison

  • Similar digital marketing roles in tech companies
  • Mid-level marketing manager positions with emphasis on remote work flexibility
  • Roles with multi-channel campaign focus requiring analytical skills

ASSUMPTION: Other similar roles may offer remote options and strategic involvement but may not have the same degree of data integration focus.

πŸ“ Sample Projects

  • Developing a global campaign for new product launch
  • Optimizing email marketing automation workflows
  • Executing a social media strategy to increase brand engagement

ASSUMPTION: These types of projects are assumed based on the role’s responsibilities and typical digital marketing initiatives.

❓ Key Questions to Ask During Interview

  • What are the top priorities for this role in the first 90 days?
  • How does the company measure the success of marketing initiatives?
  • What are the expectations regarding individual and team performance?
  • Can you describe your team’s culture and collaboration style?
  • What challenges does the marketing team currently face?

ASSUMPTION: These questions help gauge strategic fit and the alignment of the candidate's skills with the company’s goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Include a resume and cover letter highlighting relevant experience
  • Prepare examples of past marketing campaigns for discussion
  • Be ready to discuss metrics and analytics experience
  • Demonstrate cultural alignment with Lightcast’s values in your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.