Marketing Manager - Middle East

📌 Core Information

🔹 Job Title: Marketing Manager - Middle East

🔹 Company: Pepperstone

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for the Middle East region
• Managing campaigns across various channels to drive lead generation, acquisition, and retention
• Collaborating with internal stakeholders to ensure consistent brand experience
• Analyzing campaign performance and optimizing marketing investment
• Managing budgets and ensuring compliance with regional guidelines

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through data-driven decision making.

📋 Key Responsibilities

✅ Research, planning, and implementation of marketing strategies and initiatives focused on brand positioning, lead generation, customer acquisition, and retention for the Middle East region.

✅ Design, implementation, and management of highly targeted marketing campaigns across an integrated mix of marketing channels, inclusive of website(s), content, social media, and brand.

✅ Plan, deliver, and drive the marketing campaigns and initiatives for X2.

✅ Lead, manage, and oversee marketing campaigns and social media communications in conjunction with the Marketing Assistant.

✅ Strengthen Pepperstone’s brand awareness, digital presence, customer engagement, site traffic, and sales through strategic planning and execution.

✅ Place advertising to support Pepperstone’s revenue initiatives through media planning, digital metrics, and scientific optimization of marketing investment.

✅ Set KPIs to closely monitor and provide bi-monthly reporting on campaign performance, including capturing and assessing learnings to ensure continual campaign optimization.

✅ Partner closely with internal stakeholders responsible for the array of customer touchpoints such as Sales, Product, Research, SEO, and UX teams, to ensure that customers are receiving a consistent and strong brand experience across all channels.

✅ Maintain strong relationships with third parties, including publishers of content and media/advertising agencies.

✅ Work with technology and data science teams to create personalized, timely, and relevant customer outbound communication strategies.

✅ Ensure that all marketing materials are produced in accordance with the compliance guidelines based on relevant regions.

✅ Effectively manage the budgets for the ME region, ensuring we are on target monthly.

✅ Identify, onboard, and manage new influencer partnerships, ensuring alignment with brand strategy; track performance through detailed reporting and deliver clear ROI analysis to inform future campaigns.

ASSUMPTION: This role requires a mix of strategic planning, creative execution, and analytical skills to drive marketing success in the Middle East region.

🎯 Required Qualifications

Education: Bachelor’s degree or undergraduate level in business and/or marketing

Experience: 2-5 years of experience in marketing, with a focus on digital marketing and campaign management

Required Skills:

• Proven track record in developing and executing marketing strategies
• Strong analytical skills and data-driven mindset
• Excellent written communication skills and attention to detail
• Strong commercial acumen and understanding of the role of content in broader business operations
• Proven ability to manage budgets and optimize marketing investment
• Fluency in English, with proficiency in Arabic being an asset

Preferred Skills:

• Post-graduate qualifications and digital marketing expertise
• Experience working in the Middle East or with Middle Eastern markets
• Familiarity with trading platforms and financial services

ASSUMPTION: Candidates with a strong academic background in marketing, coupled with relevant experience and a passion for customer centricity, will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: AED 250,000 - 350,000 per annum (Estimated, based on industry standards for a Marketing Manager with 2-5 years of experience in the Middle East)

Benefits:

• Competitive salary structure including company bonus scheme
• Annual remuneration review
• Employee referral bonuses for referring top talent to the company
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 6 weeks per year
• Ongoing personal development & learning opportunities
• 3 paid volunteering days per year & Workplace Giving Program
• Enhanced sick leave policy
• 20 days of paid vacation within the first year of employment, increasing to 25 days after one year
• Employee monthly & quarterly recognition programs for outstanding performance and achievements
• Regular events and celebrations
• Comprehensive medical insurance & opportunity to join the Dental scheme

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (remote/on-site)

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the Middle East. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 201-500 employees (Mid-sized)

Founded: 2010

Company Description:

• Pepperstone is an online Forex and CFD broker providing traders across the globe with cutting-edge technology to trade the world’s markets.
• Driven by a passion for learning, growing, and innovating together, Pepperstone is a place for the creative, driven, nimble, and those who want to do things differently.
• The company is committed to providing traders with low-cost pricing across all its instruments, including FX, CFDs, Cryptocurrencies, and Commodities.

Company Specialties:

• Forex Brokerage
• Metatrader 4
• Forex Trading
• Currency Trading

Company Website: pepperstone.com

ASSUMPTION: Pepperstone is a well-established fintech company with a strong global presence, offering a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Head of Marketing (Middle East) and works closely with various internal stakeholders, including Sales, Product, Research, SEO, and UX teams.

Work Arrangement: Hybrid (Remote/On-site) with flexible hours and the option to work remotely for up to 6 weeks per year.

Growth Opportunities:

• Progression to a senior marketing role within the Middle East region or globally
• Expanding skills and expertise in digital marketing, campaign management, and brand strategy
• Potential to work on high-impact projects and initiatives that drive business growth

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to make a significant impact on Pepperstone’s growth in the Middle East region and gain valuable experience working for a global fintech company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Dubai, United Arab Emirates

Office Location(s): Al Fattan Currency House, Currency Tower 2, Al Fattan Currency House, Dubai, DIFC 482087, AE

Geographic Context:

• Dubai is a major global hub for finance, tourism, and trade, offering a vibrant and multicultural work environment.
• The Dubai International Financial Centre (DIFC) is a leading financial hub in the Middle East, Africa, and South Asia (MEASA) region.
• Dubai provides a tax-free income and a high standard of living, with excellent infrastructure and amenities.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (remote/on-site)

ASSUMPTION: Working in Dubai offers a dynamic and multicultural work environment, with access to a wide range of professional development opportunities and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing (Middle East)

Key Assessment Areas:

• Marketing strategy and campaign management skills
• Analytical and data-driven mindset
• Communication and interpersonal skills
• Cultural fit and alignment with Pepperstone’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the Middle East market and Pepperstone’s business
• Prepare examples of successful marketing campaigns you’ve managed and the results you’ve achieved
• Be ready to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Marketing Strategy, Campaign Management, Middle East, Brand Management, Digital Marketing, Lead Generation, Customer Acquisition, Data Analysis, Budget Management, Influencer Partnerships

ASSUMPTION: Pepperstone’s application process is designed to assess candidates’ marketing skills, cultural fit, and alignment with the company’s values and business objectives.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody Pepperstone’s values in your work?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Pepperstone values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and client-centricity.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with diverse stakeholders and managing expectations
• Navigating regional cultural differences and market nuances
• Balancing strategic planning and hands-on execution

ASSUMPTION: This role presents unique challenges and opportunities for a marketing professional looking to make a significant impact in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the Middle East region and the need to navigate regional market nuances and cultural differences.
• As a global fintech company, Pepperstone offers unique opportunities for career growth and development within the Middle East region and globally.
• This role is well-suited to a marketing professional looking to gain experience in the financial services industry and drive business growth in a dynamic and fast-paced environment.

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and analytical skills, with a focus on driving marketing success in the Middle East region.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive lead generation and customer acquisition in the United Arab Emirates
• Managing influencer partnerships and tracking performance to deliver clear ROI analysis and inform future campaigns
• Analyzing campaign performance data to optimize marketing investment and maximize results

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Marketing Manager in driving marketing success in the Middle East region.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits into the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pepperstone support the professional development and growth of its marketing team members?
• What are the key challenges facing the Middle East region, and how can this role contribute to driving business growth?
• How does Pepperstone measure and track the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to driving marketing success at Pepperstone.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you’ve managed and the results you’ve achieved
• Be ready to discuss your long-term career goals and how this role fits into your plans
• Follow up with the Pepperstone HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.