Marketing Manager mit Fokus auf Social Media, Content Creation und Kommunikation (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager mit Fokus auf Social Media, Content Creation und Kommunikation (m/w/d)

🔹 Company: Clostermann & Jasper Partnerschaft

🔹 Location: Bremen, Bremen, Germany

🔹 Job Type: On-site

🔹 Category: ✍️ Copywriting & Content Writing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing creative social media strategies
• Creating and managing content across various platforms
• Engaging with the community and managing interactions
• Analyzing social media performance and optimizing strategies

ASSUMPTION: The job includes a combination of strategic planning and execution with a strong emphasis on creativity and communication.

📋 Key Responsibilities

✅ Development and implementation of creative social media strategies (Instagram, LinkedIn, Facebook, TikTok, etc.)

✅ Planning and creating content (images, video, text) with team collaboration

✅ Community management and interaction with target audience and employees

✅ Analyzing & reporting social media activities and optimizing performance based on key KPIs

✅ Assisting in marketing campaigns and events

✅ Contributing to and creating content for regular newsletters

✅ Managing, maintaining, and developing the company's intranet

✅ Managing external service providers (freelancers and agencies)

✅ Building brand presence

✅ Managing and creating website content

ASSUMPTION: This role also involves cross-functional collaboration with marketing and IT for digital presence and project management.

🎯 Required Qualifications

Education: Completed education or degree in digital media technology, communication sciences, media sciences, or a related field

Experience: Some professional experience in social media, marketing, or content creation

Required Skills:

• Passion for social media and digital trends
• Creativity and a keen eye for design
• Ability to work independently and structured

Preferred Skills:

• Experience with graphic design tools (Canva, Adobe) or video editing
• Knowledge of analytics tools (e.g., Meta Business Suite, Google Analytics)

ASSUMPTION: Prefer candidates with a blend of creative and analytical skills for effective content management and strategy implementation.

💰 Compensation & Benefits

Salary Range: Not specified, typical industry ranges may apply based on location and experience

Benefits:

• 30 days of vacation
• Flexible and remote working options
• Opportunities for career development and training
• Access to corporate benefits and discounts
• Sabbatical options

Working Hours: 40 hours per week with flexible time arrangements

ASSUMPTION: Includes a competitive benefits package aligned with industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 51-200 employees, facilitating a close-knit, collaborative environment

Founded: 1946

Company Description:

• A leading consultancy in accounting and auditing in Northern Germany
• Focus on digitalization and sustainability
• Offers a wide range of business and tax advisory services

Company Specialties:

• Wirtschaftsprüfung
• Steuerberatung
• Digital Competence and Outsourcing

Company Website: http://www.clostermann-jasper.de

ASSUMPTION: The company values innovation and client partnership, fostering an environment of support and expertise sharing.

📊 Role Analysis

Career Level: Entry to mid-level, ideal for early-career professionals looking to expand their expertise in marketing and social media.

Reporting Structure: Likely reports to a senior marketing executive or department head

Work Arrangement: Predominantly on-site with remote work options available

Growth Opportunities:

• Professional growth with potential roles in senior management or specialized digital media roles
• Training in emerging social media and marketing technologies
• Networking opportunities within the industry

ASSUMPTION: Candidates can expect a dynamic work environment with ample opportunities for skills enhancement and career advancement.

🌍 Location & Work Environment

Office Type: Modern, digital-friendly workspace with paperless processes

Office Location(s): Bremen, Hamburg, and Oldenburg

Geographic Context:

• Located in vibrant city centers with easy access to public transport
• Culturally rich environments with diverse leisure opportunities
• Supportive community with strong local business networks

Work Schedule: Flexible working hours with potential for a four-day work week

ASSUMPTION: Offers an adaptable and supportive work environment promoting work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Phone or video interview with HR
• In-person interview with the marketing team

Key Assessment Areas:

• Creativity and ability to generate engaging content
• Strategic thinking in social media planning
• Analytical skills for performance measurement

Application Tips:

• Highlight previous social media and content creation projects
• Showcase your analytical skills and results from past campaigns
• Present a strong portfolio with diverse content examples

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Performance Analysis, Digital Media

ASSUMPTION: The process emphasizes creativity and a strategic approach in social media marketing.

🛠️ Tools & Technologies

• Meta Business Suite
• Google Analytics
• Adobe Creative Suite and Canva

ASSUMPTION: Candidates should be familiar with industry-standard tools for social media management and content creation.

👔 Cultural Fit Considerations

Company Values:

• Client partnership and collaboration
• Innovation and adaptability
• Sustainability and digitalization

Work Style:

• Proactive and independent in project handling
• Team-oriented with collaborative approach
• Flexible and open to feedback

Self-Assessment Questions:

• Do you have experience in developing social media strategies?
• How do you handle feedback and incorporate it into your work?
• Can you share an example of a successful social media campaign you led?

ASSUMPTION: The cultural environment fosters innovation, team collaboration, and a focus on sustainability.

⚠️ Potential Challenges

• Navigating rapid changes in social media trends
• Balancing multiple projects simultaneously
• Meeting content creation deadlines
• Ensuring brand consistency across platforms

ASSUMPTION: Applicants should be prepared for a dynamic work setting requiring agility and creativity.

📈 Similar Roles Comparison

• Comparable roles may involve more specialized functions in larger organizations
• Potential for wider scope in a consultancy setting versus a corporate environment
• Offers more strategic involvement compared to technical or tactical roles

ASSUMPTION: This role provides a mix of strategic oversight and creative execution not always present in similar roles.

📝 Sample Projects

• Develop a comprehensive social media strategy for a new product launch
• Lead a creative campaign to enhance brand visibility on TikTok
• Analyze and report on the impact of a recent marketing campaign

ASSUMPTION: Sample projects focus on strategic development and analysis of social media tactics.

❓ Key Questions to Ask During Interview

• What are the key metrics for success in this role?
• How does the company support creative endeavors?
• Can you describe the team structure and dynamics?
• What opportunities for professional development are available?
• How has the company adapted its marketing strategies in response to digital trends?

ASSUMPTION: Asking about company support for creativity and metrics will provide insight into the performance expectations and work culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter via the company's website or job portal
• Include a portfolio of past work illustrating your creative and strategic engagement
• Prepare for a video interview with the HR team
• Have references available upon request
• Follow up with a thank-you email post-interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.