📌 Core Information
🔹 Job Title: Marketing Manager, MONDAY
🔹 Company: ZURU
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts for ANZ, Mexico, and the Rest of World, with support for the US market
- Executing end-to-end marketing campaigns to drive awareness and sales
- Managing retailer relationships and delivering localised marketing initiatives
- Developing and executing PR and influencer strategies
- Controlling and managing marketing budgets
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration to succeed in diverse international markets.
📋 Key Responsibilities
✅ Own, plan, and execute end-to-end marketing campaigns for MONDAY Haircare across allocated markets
✅ Develop and manage relationships with retailers to deliver localised marketing initiatives
✅ Support key market initiatives within the US market, including retailer activity, PR, and marketing campaigns
✅ Work closely with in-house content and copy teams to create bespoke localized content for marketing campaigns and launches
✅ Develop and execute PR and influencer strategies (paid and organic) in each market, with the support of agency partners when required
✅ Control and guarantee 100% accuracy of budget spend and provide timely communication to relevant stakeholders on overspending/funds availability
✅ Develop strategies and tactics to boost MONDAY’s presence and sales in responsible markets
✅ Build strategic relationships and partner with key industry players, media, influencers, KOL, agencies, and more
✅ Keep up to date with relevant trends, developments, and technology in relation to the role and suggest new ideas, processes, and/or strategies where relevant
✅ Identify key content creators within the beauty space to execute on brand content along with creator executive
✅ Work with the sales team to deliver retailer/trade launch presentations to gain buy-in for ranging
✅ Support and grow junior team members and share knowledge regularly in tutorial and learning sessions
✅ General support and collaborative projects with the Global Team as needed
ASSUMPTION: This role requires a strong focus on execution, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4 years in marketing, advertising, or brand development within a retail, beauty, or FMCG company
Required Skills:
- Proven leadership skills with the capability of influencing teams and implementing key business initiatives cross-functionally
- Experience in customer-focused, data-oriented environments
- Knowledge, understanding, and experience in developing marketing strategies and initiatives for allocated retail portfolios to deliver partner objectives and business performance
- Strong results focus, with high energy, attention to detail, and creativity
- Outstanding communication skills, both verbal and written
- Motivated and autonomous worker with the ability to identify and resolve problems
- A "can-do" attitude and drive to constantly level up on processes and skills
- Love for beauty, fashion, or equivalent industries and staying on top of trends and pop culture
Preferred Skills:
- Experience working with global brands or in international markets
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the beauty industry or working with global brands will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the beauty or FMCG sectors in Sydney)
Benefits:
- Competitive remuneration
- Global opportunities
- Culture for growth
Working Hours: Full-time, 40 hours per week. Flexible working arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys, Consumer Goods, and Construction)
Company Size: 1,001-5,000 employees. Working at ZURU offers the opportunity to be part of a large, dynamic, and growing organization with a global presence.
Founded: 2002. ZURU has experienced significant growth and expansion since its founding, becoming one of the fastest-growing and most disruptive companies in the world.
Company Description:
- ZURU is a disruptive and award-winning company that designs, manufactures, and markets innovative toys and consumer products.
- Inspired by kids and imaginative play, ZURU is known for its agility, creativity, and new-age manufacturing techniques.
- The company supports various community initiatives, including Captivating International, local China orphanages, and student development programs in Asia and New Zealand.
Company Specialties:
- Toys
- Innovation
- Imagination
- Creativity
Company Website: www.zuru.com
ASSUMPTION: ZURU's diverse product portfolio and global presence offer unique opportunities for career growth and development within the marketing function.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the potential for growth and progression within the global marketing team.
Reporting Structure: The Marketing Manager will report directly to the Global Marketing Director and work closely with cross-functional teams, including sales, content, and performance marketing.
Work Arrangement: On-site, with the possibility of flexible working arrangements. The role may require occasional travel to international markets.
Growth Opportunities:
- Progression to a senior marketing role or leadership position within the global marketing team
- Expanding responsibilities to cover additional markets or product categories
- Developing expertise in global brand management and cross-cultural marketing
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and expanding global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Sydney, Australia (with the possibility of occasional travel to international markets)
Geographic Context:
- Sydney is a vibrant, multicultural city with a thriving business ecosystem and a strong focus on innovation and technology.
- The city offers a high quality of life, with excellent educational institutions, healthcare facilities, and recreational opportunities.
- Sydney is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: Full-time, with flexible working arrangements available. The role may require occasional work outside of standard business hours to accommodate international time zones.
ASSUMPTION: Working at ZURU's Sydney office provides an engaging and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the Global Marketing Director
- Second-round interview with the cross-functional team, including sales and content
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign development
- Budget management and financial acumen
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with ZURU's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in driving brand awareness and sales growth.
- Demonstrate your understanding of the beauty industry and global marketing trends in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership capabilities, and ability to work effectively in a cross-functional team.
ATS Keywords: Marketing, Brand Management, Campaign Development, Retail Marketing, PR, Influencer Marketing, Budget Management, Global Marketing, Beauty Industry, FMCG
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and ability to execute marketing campaigns that drive results in diverse international markets.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The Marketing Manager will be expected to have a strong working knowledge of marketing automation and social media management tools, as well as proficiency in CRM software and data analysis platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Agility
- Customer focus
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Results-driven and data-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable working with tight deadlines and multiple priorities?
- Are you an effective communicator and collaborator, with the ability to build and maintain strong relationships with cross-functional teams and external stakeholders?
- Do you have a proven track record of driving results through strategic marketing campaigns, and are you comfortable working with data and analytics to inform your decision-making?
ASSUMPTION: Candidates who are highly adaptable, results-driven, and comfortable working in a dynamic, collaborative environment will be well-suited to this role at ZURU.
⚠️ Potential Challenges
- Managing multiple international markets with varying retailer requirements and consumer preferences
- Balancing global brand consistency with local market relevance in marketing campaigns
- Working with tight marketing budgets and managing spend effectively to maximize ROI
- Keeping up with the fast-paced nature of the beauty industry and adapting marketing strategies accordingly
ASSUMPTION: The Marketing Manager will need to be proactive, adaptable, and strategic in addressing these challenges to succeed in this role.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on global brand management and cross-cultural marketing, as well as its responsibility for multiple international markets.
- The beauty industry is highly competitive and dynamic, with a strong emphasis on innovation, trends, and consumer engagement.
- Career progression in this role may involve expanding responsibilities to cover additional markets or product categories, or taking on a senior leadership position within the global marketing team.
ASSUMPTION: Candidates with experience in global brand management or cross-cultural marketing will have a significant advantage in this role.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a new product launch in the ANZ market, achieving a 20% increase in sales within the first three months
- Building and maintaining strong relationships with key retailers in the Mexico market, resulting in increased marketing support and improved in-store visibility for MONDAY Haircare products
- Executing a targeted influencer marketing campaign in the Rest of World markets, generating a 30% increase in social media engagement and a 15% increase in sales
ASSUMPTION: These sample projects demonstrate the Marketing Manager's ability to develop and execute strategic marketing campaigns that drive results in diverse international markets.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does ZURU support the growth and development of its marketing team members?
- What are the most significant challenges facing the MONDAY Haircare brand in the ANZ, Mexico, and Rest of World markets, and how can this role address them?
- How does ZURU approach global brand management and cross-cultural marketing, and what opportunities are there for growth and development in this area?
ASSUMPTION: These interview questions will help the candidate better understand the role, the organization, and the opportunities for professional growth and development within the global marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in driving brand awareness and sales growth.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership capabilities, and ability to work effectively in a cross-functional team.
- Follow up with the ZURU HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
