📌 Core Information
🔹 Job Title: Marketing Manager, Money Movement
🔹 Company: TD
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (Flexible Hybrid office model)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering strategies to drive engagement and ongoing usage of TD's Money Movement Solutions
- Collaborating with business partners and marketing colleagues to optimize program effectiveness and results
- Building and managing strong relationships with internal teams to deliver effective marketing programs
- Managing projects and budgets from initiation to completion
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and deliver marketing strategies to drive engagement and ongoing usage of TD's Money Movement Solutions
✅ Collaborate with business partners and marketing colleagues to optimize program effectiveness and results
✅ Build and manage strong relationships with internal teams to deliver effective marketing programs
✅ Manage projects and budgets from initiation to completion
✅ Analyze past results and make recommendations to maximize ROI
✅ Evaluate effectiveness of in market activity and effectively communicate the results
✅ Leverage market research and apply customer insights to marketing campaigns/programs
✅ Ensure campaigns support the TD brand and are designed for a positive customer experience
✅ Help define problems to solve, engage stakeholders, and draw insights from data to make recommendations and drive action
✅ Influence and manage relationships with Business Units, Marketing Partners, Legal and Compliance, and other internal teams
✅ Track and manage budget against plan, meeting all financial reporting requirements
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Undergraduate degree or relevant professional certifications, designations, or equivalent required
Experience: 7+ years of relevant experience
Required Skills:
- Proficient knowledge of multiple marketing principles and disciplines
- Strong analytical skills and ability to deliver actionable recommendations from analysis
- Project and budget management experience
- Ability to lead/influence cross-functional teams
- Excellent organizational and communications skills
Preferred Skills:
- Experience in the financial services industry
- Bilingual (English/French) skills (for Quebec-based roles)
ASSUMPTION: Candidates with experience in the financial services industry and/or bilingual skills may have an advantage for this role.
💰 Compensation & Benefits
Salary Range: $91,200 - $136,800 CAD per year
Benefits:
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
Working Hours: 37.5 hours per week, with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Toronto, Canada. Actual compensation may vary based on the candidate's skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Global)
Founded: 1855 (as a predecessor institution)
Company Description:
- TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores.
- TD serves over 27 million households and businesses in Canada, the United States, and around the world.
- TD is committed to being a leader in customer experience and building capabilities to shape the future of banking.
Company Specialties:
- Personal and commercial banking
- Brokerage services
- Mutual funds
- Asset management
- Insurance
- Capital markets products and services
Company Website: td.com
ASSUMPTION: TD is a large, global financial institution with a strong focus on customer experience and innovation.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the AVP, EAJ Marketing
Work Arrangement: Flexible Hybrid office model (combination of on-site and remote work)
Growth Opportunities:
- Potential career progression within the Marketing department or broader TD organization
- Opportunities to work on diverse projects and collaborate with various teams
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): TD Terrace - 160 Front Street West Corporate, Toronto, Ontario
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment
- TD's headquarters is located in the heart of downtown Toronto, offering easy access to public transportation, amenities, and attractions
- The office is designed to foster collaboration and innovation, with state-of-the-art facilities and technology
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with TD's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of TD's business and the role's responsibilities in your application materials
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
ATS Keywords: Marketing strategies, marketing plans, consumer insights, brand protection, project management, budget management, cross-functional teams, business partners, marketing colleagues
ASSUMPTION: TD uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your application materials can help ensure that your resume is seen by the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Adobe Marketing Cloud, Google Analytics)
- Project management software (e.g., Asana, Trello, Jira)
- Budget management software (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing, project management, and budget management tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Fairness
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and committed to delivering legendary customer experiences
Self-Assessment Questions:
- Do you align with TD's core values and work style?
- Are you comfortable working in a hybrid office environment and collaborating with cross-functional teams?
- Do you have strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: TD places a strong emphasis on cultural fit and alignment with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with industry trends and market changes in a dynamic and competitive environment
- Balancing on-site collaboration and remote work in a hybrid office model
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a proactive approach to staying informed about industry trends and market changes.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in other financial services or related industries, with a focus on driving engagement and usage of specific products or services
- TD's size and global presence may offer more opportunities for career growth and development compared to smaller organizations
- This role may have more responsibility and autonomy compared to entry-level or junior marketing roles
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, with opportunities for professional growth and development within the organization.
📝 Sample Projects
- Developing and executing a marketing campaign to promote TD's Global Transfer service and increase customer engagement
- Conducting market research and analyzing customer data to identify trends and opportunities for improving TD's Money Movement Solutions
- Collaborating with cross-functional teams to optimize the customer experience and drive adoption of TD's digital banking channels
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Marketing Manager, Money Movement role at TD.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for TD's Money Movement Solutions?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within this role and the organization?
- How does TD support work-life balance for employees working in a hybrid office model?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, and demonstrate your understanding of TD's business and the role's responsibilities
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- If selected for an interview, be prepared to discuss your approach to strategic planning, project management, and cross-functional collaboration
- Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
