📌 Core Information
🔹 Job Title: Marketing Manager, Mortgage
🔹 Company: GoodLeap
🔹 Location: Irvine, CA
🔹 Job Type: Full Time
🔹 Category: Financial Services
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing campaigns to attract current GoodLeap customers to the mortgage team
- Collaborating with sales and product teams to align marketing efforts with business goals
- Managing multi-channel marketing campaigns, including digital, social media, email, and print
- Analyzing campaign performance and optimizing results using data insights
- Budget management and regular reporting on campaign performance and expenditures
ASSUMPTION: This role requires a strong understanding of both digital marketing and the mortgage industry to succeed.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies to promote mortgage products and services to current GoodLeap customers
✅ Analyze market trends and customer needs to refine marketing approaches
✅ Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, email, print, etc.)
✅ Oversee content creation, including blog posts, social media, newsletters, and other materials
✅ Manage lead generation campaigns, analyzing performance metrics and optimizing for results
✅ Utilize SEO, SEM, and social media strategies to drive website traffic and generate leads
✅ Track and analyze campaign performance using tools like Google Analytics, HubSpot, or similar
✅ Manage the marketing budget and allocate resources across campaigns
✅ Provide regular reports on campaign performance and budget expenditures
ASSUMPTION: This role may require occasional work on weekends or evenings to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred)
Experience: At least 5 years of marketing experience in the financial services or mortgage industry
Required Skills:
- Strong understanding of digital marketing, including SEO, PPC, and content marketing
- Proficiency in marketing tools such as CRM systems, Google Analytics, and social media platforms
- Excellent communication, project management, and analytical skills
- Creative problem-solving abilities and a results-driven mindset
- Familiarity with mortgage industry regulations and compliance preferred
- Experience with customer relationship management (CRM) software preferred
ASSUMPTION: Candidates with experience in both marketing and the mortgage industry will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $140,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional evening or weekend work may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the financial services industry in Irvine, CA.
📌 Applicant Insights
🔍 Company Context
Industry: GoodLeap operates in the financial services industry, specifically focusing on clean energy financing and mortgage loans.
Company Size: GoodLeap has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: GoodLeap was founded in 2018 and has since grown to become a leading provider of financing and software products for sustainable solutions.
Company Description:
- GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more.
- The company's platform has led to more than $27 billion in financing for sustainable solutions since 2018.
- GoodLeap is also proud to support its award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.
Company Specialties:
- Clean energy financing
- Solar loans
- Fintech
- Mortgage loans
Company Website: https://www.goodleap.com
ASSUMPTION: GoodLeap's focus on sustainability and social responsibility may attract applicants who are passionate about making a positive impact.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Marketing Manager will report directly to the Vice President of Marketing and may oversee junior marketing team members or external agencies.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Advancement to a senior marketing role or director-level position within the company
- Expanding the marketing team and managing additional team members
- Gaining experience in the mortgage industry and potentially transitioning to a related role
ASSUMPTION: GoodLeap's rapid growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: GoodLeap's Irvine office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 22 Execuitve Park, Suite 100, Irvine, CA 92614, US
Geographic Context:
- Irvine is located in Orange County, California, with a population of approximately 300,000 residents.
- The city is known for its high quality of life, excellent schools, and numerous recreational opportunities.
- Irvine is centrally located between Los Angeles and San Diego, providing easy access to both metropolitan areas.
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break. Occasional evening or weekend work may be required to meet campaign deadlines.
ASSUMPTION: Applicants should be comfortable working in an office environment and be able to commute to the Irvine location as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other marketing team members
- Case study or presentation to demonstrate marketing skills and strategic thinking
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital marketing skills and proficiency with relevant tools
- Communication and presentation abilities
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role
- Include specific examples of successful marketing campaigns you've managed or contributed to
- Demonstrate your understanding of the mortgage industry and GoodLeap's business model in your application materials
ATS Keywords: Marketing Manager, Mortgage, Digital Marketing, SEO, PPC, Campaign Management, Budget Management, CRM, Social Media, Lead Generation, Market Analysis, Data Insights
ASSUMPTION: Applicants should be prepared to discuss their marketing experience and strategies in detail during the interview process.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Google Analytics
- Social media platforms (e.g., Facebook, LinkedIn, Twitter, Instagram)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- SEO and PPC tools (e.g., Google Ads, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Applicants should have experience with relevant marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Sustainability
- Integrity
- Customer-centricity
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Results-oriented and action-taking
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have a proven track record of successful marketing campaigns in the financial services or mortgage industry?
ASSUMPTION: Applicants should carefully consider their fit with GoodLeap's company values and work style before applying.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and regulations in the mortgage industry
- Occasional work on evenings or weekends to meet campaign deadlines
- Balancing the need for creativity and innovation with the requirement to maintain compliance with mortgage industry regulations
ASSUMPTION: Applicants should be prepared to discuss how they would address these challenges in the interview process.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on the mortgage industry and requires a strong understanding of mortgage products and services
- GoodLeap's focus on sustainability and clean energy financing sets it apart from traditional mortgage lenders
- This role offers the opportunity to work in a dynamic, growing company with a strong focus on innovation and social responsibility
ASSUMPTION: Applicants should research similar roles in the mortgage industry and compare the responsibilities, qualifications, and company culture to make an informed decision.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote mortgage products to current GoodLeap customers
- Analyzing market trends and customer data to identify new marketing opportunities and refine existing strategies
- Managing a social media advertising campaign to generate leads and increase brand awareness among mortgage prospects
ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and how they would approach these tasks in the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing department?
- How does GoodLeap support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GoodLeap measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's long-term vision for the mortgage group, and how does this role contribute to that vision?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and GoodLeap's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role
- Prepare for the interview process by researching GoodLeap's company culture and marketing strategies
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
