Marketing Manager, Mortgage

📌 Core Information 🔹 Job Title: Marketing Manager, Mortgage 🔹 Company: GoodLeap 🔹 Location: Remote 🔹 Job Type: Full Time 🔹 Category: Marketing 🔹 Date Posted: May 21, 2025 🔹 Experience Level: Mid-Senior level (5-10 years) 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing and implementing strategic marketing campaigns to promote mortgage products and services to current GoodLeap customers - Collaborating with sales and product teams to align marketing efforts with business goals - Utilizing digital marketing, content creation, and analytics to drive customer engagement and generate leads - Managing marketing budgets and providing regular performance reports ASSUMPTION: This role requires a strong understanding of both marketing and the mortgage industry to succeed. Candidates should be comfortable working in a dynamic, tech-driven environment and have experience managing multi-channel marketing campaigns. 📋 Key Responsibilities ✅ Strategy Development: - Develop and implement comprehensive marketing strategies to promote mortgage products and services to current GoodLeap customers - Analyze market trends and customer needs to refine marketing approaches - Work closely with sales and product teams to align marketing efforts with business goals ✅ Campaign Management: - Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, email, print, etc.) - Oversee content creation, including blog posts, social media, newsletters, and other materials - Manage lead generation campaigns, analyzing performance metrics and optimizing for results ✅ Digital Marketing & Analytics: - Utilize SEO, SEM, and social media strategies to drive website traffic and generate leads - Track and analyze campaign performance using tools like Google Analytics, HubSpot, or similar - Use data insights to make informed marketing decisions and adjust strategies as needed ✅ Budget Management: - Manage the marketing budget and allocate resources across campaigns - Provide regular reports on campaign performance and budget expenditures ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and data-driven optimization. Candidates should be comfortable wearing multiple hats and adapting to changing priorities. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred) Experience: - 5+ years of marketing experience, preferably in the financial services or mortgage industry Required Skills: - Strong understanding of digital marketing, including SEO, PPC, and content marketing - Proficiency in marketing tools such as CRM systems, Google Analytics, and social media platforms - Excellent communication, project management, and analytical skills - Familiarity with mortgage industry regulations and compliance preferred Preferred Skills: - Experience with customer relationship management (CRM) software - Creative problem-solving abilities and a results-driven mindset 💰 Compensation & Benefits Salary Range: $117,000 - $127,000 per year Benefits: - Comprehensive benefits package (details not specified) - Opportunity to work for a mission-driven company focused on sustainable solutions Working Hours: Full-time, with flexible hours and remote work options ASSUMPTION: The salary range provided is based on industry standards for mid-senior level marketing roles in the financial services sector. Benefits may include health insurance, retirement plans, and other perks typically offered by companies of this size. 📌 Applicant Insights 🔍 Company Context Industry: GoodLeap operates in the financial services industry, focusing on clean energy financing and sustainable solutions. The company has experienced significant growth since its founding in 2018, with over $27 billion in financing facilitated to date. Company Size: GoodLeap is a mid-sized company with 501-1,000 employees, providing a collaborative work environment with ample opportunities for growth and impact. Founded: GoodLeap was founded in 2018 and has since become a leader in its niche, demonstrating strong potential for continued success. Company Description: - GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. - Over 1 million homeowners have benefited from GoodLeap's simple, fast, and frictionless technology. - Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools. - GoodLeap is also proud to support its award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems across Africa, Asia, and South America. Company Specialties: - Clean energy financing - Solar loans - Fintech - Mortgage loans Company Website: https://www.goodleap.com ASSUMPTION: GoodLeap's focus on sustainability and social impact sets it apart from traditional financial services companies. Candidates should be passionate about the company's mission and eager to contribute to its growth. 📊 Role Analysis Career Level: This role is a mid-senior level position, requiring a balance of strategic thinking and hands-on execution. It offers opportunities for growth and advancement within the marketing department and the broader organization. Reporting Structure: The Marketing Manager, Mortgage will report directly to the Head of Marketing and collaborate closely with sales, product, and other marketing team members. Work Arrangement: This role is fully remote, offering flexibility and the opportunity to work from anywhere. GoodLeap's remote work policy allows for a healthy work-life balance and caters to diverse employee needs. Growth Opportunities: - Expanding the mortgage product offerings and customer base - Developing and implementing innovative marketing strategies to drive customer engagement and acquisition - Collaborating with cross-functional teams to improve overall marketing effectiveness and efficiency - Gaining experience in the mortgage industry and fintech sector ASSUMPTION: This role provides ample opportunities for professional growth and development, both within the marketing department and across the broader organization. Candidates should be eager to take on new challenges and contribute to GoodLeap's continued success. 🌍 Location & Work Environment Office Type: Fully remote, with no physical office requirement Office Location(s): N/A (fully remote) Geographic Context: - GoodLeap's customer base spans the United States, with a focus on markets where sustainable solutions are in high demand. - The company's remote work policy allows employees to live and work from anywhere, fostering a diverse and inclusive work environment. Work Schedule: Full-time, with flexible hours and the ability to work asynchronously with team members across time zones. ASSUMPTION: GoodLeap's fully remote work environment offers candidates the opportunity to work from anywhere, providing a high degree of flexibility and work-life balance. Candidates should be comfortable working independently and collaborating with remote team members. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the HR team 3. Virtual interview with the hiring manager and/or team members 4. Final interview with senior leadership Key Assessment Areas: - Marketing strategy and campaign development - Digital marketing and analytics skills - Communication and project management abilities - Cultural fit and alignment with GoodLeap's mission and values Application Tips: 1. Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and familiarity with the mortgage industry. 2. Prepare examples of successful marketing campaigns you've led, emphasizing strategy, execution, and results. 3. Familiarize yourself with GoodLeap's mission, values, and company culture to demonstrate your enthusiasm and fit for the role. ATS Keywords: Marketing, Digital Marketing, Content Creation, Analytics, SEO, PPC, Project Management, Communication, CRM Software, Social Media, Lead Generation, Budget Management, Market Analysis, Problem Solving, Mortgage Industry Knowledge, Data Insights ASSUMPTION: GoodLeap's hiring process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. Candidates should be prepared to discuss their marketing experience in detail and provide concrete examples of their accomplishments. 🛠️ Tools & Technologies - CRM software (e.g., HubSpot, Salesforce, or similar) - Marketing automation tools (e.g., Marketo, Pardot, or similar) - Social media management tools (e.g., Hootsuite, Buffer, or similar) - SEO and SEM tools (e.g., Google Ads, SEMrush, or similar) - Analytics tools (e.g., Google Analytics, Tableau, or similar) ASSUMPTION: GoodLeap uses a mix of marketing tools and technologies to streamline campaign management, track performance, and optimize results. Candidates should be comfortable learning and utilizing new tools as needed. 👔 Cultural Fit Considerations Company Values: - Mission-driven: GoodLeap is committed to driving sustainable solutions and positive social impact. - Innovative: The company fosters a culture of creativity, continuous learning, and improvement. - Collaborative: GoodLeap values teamwork, open communication, and cross-functional collaboration. - Customer-focused: The company prioritizes the needs and satisfaction of its customers, both internal and external. Work Style: - Results-driven: GoodLeap values employees who take initiative, set clear goals, and deliver measurable results. - Adaptable: The company embraces change and encourages employees to be flexible and responsive to new challenges and opportunities. - Data-informed: GoodLeap uses data and analytics to guide decision-making and inform strategy. Self-Assessment Questions: 1. How do you align with GoodLeap's mission to drive sustainable solutions and positive social impact? 2. Describe a time when you had to adapt to significant changes in a marketing campaign or strategy. How did you approach the situation, and what was the outcome? 3. How do you prioritize and manage multiple projects and deadlines in a remote work environment? ASSUMPTION: GoodLeap's company culture is driven by its mission to promote sustainability and social impact. Candidates should be passionate about the company's values and eager to contribute to its success. ⚠️ Potential Challenges 1. Market dynamics: The mortgage industry is subject to regulatory changes and market fluctuations, which can impact marketing strategies and campaign effectiveness. 2. Competition: GoodLeap competes with established financial institutions and other fintech companies for customers and talent. 3. Remote work: While offering flexibility, remote work can also present challenges in terms of communication, collaboration, and work-life balance. 4. Growing company: As a mid-sized company, GoodLeap may experience growing pains and organizational changes that require employees to adapt and pivot. ASSUMPTION: These challenges are inherent to the role and the company's stage of growth. Candidates should be comfortable navigating uncertainty and embracing change. 📈 Similar Roles Comparison 1. Marketing Manager vs. Marketing Director: While both roles involve strategic planning and campaign execution, the Marketing Director position typically carries more responsibility for team management, budget allocation, and overall marketing strategy. 2. Mortgage Marketing vs. General Marketing: This role focuses on the mortgage product line, requiring a deep understanding of the mortgage industry and its unique regulations and compliance requirements. 3. Fintech vs. Traditional Financial Services: GoodLeap's focus on sustainable solutions and innovative technology sets it apart from traditional financial services companies. Candidates should be comfortable working in a tech-driven environment and embracing change. ASSUMPTION: This role offers a unique blend of marketing and mortgage industry experience, with the opportunity to work for a mission-driven fintech company. Candidates should consider their career goals and preferences when comparing this role to similar positions in the market. 📝 Sample Projects 1. Mortgage Product Launch Campaign: Develop and execute a comprehensive marketing campaign to launch a new mortgage product, including digital advertising, content marketing, email marketing, and event promotion. 2. Customer Retention Campaign: Design and implement a customer retention strategy to engage existing GoodLeap customers and encourage them to explore mortgage products and services. 3. Mortgage Industry Research: Conduct market research to identify trends, customer needs, and competitive offerings in the mortgage industry, and use insights to inform marketing strategy. ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Manager, Mortgage role. Candidates should be prepared to discuss their experience with similar projects and provide concrete examples of their accomplishments. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with the job description? 2. Team Structure: How is the marketing team structured, and who will I be working with on a daily basis? 3. Company Culture: What is the company culture like at GoodLeap, and how does the marketing team contribute to it? 4. Growth Opportunities: What opportunities are there for professional growth and development within the marketing department and the broader organization? 5. Work Environment: How does GoodLeap support remote work and ensure effective communication and collaboration among team members? ASSUMPTION: These questions are designed to provide a deeper understanding of the role, the team, and the company culture. Candidates should tailor their questions to the specific role and company, demonstrating their interest and enthusiasm. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and familiarity with the mortgage industry. 3. Prepare examples of successful marketing campaigns you've led, emphasizing strategy, execution, and results. 4. Familiarize yourself with GoodLeap's mission, values, and company culture to demonstrate your enthusiasm and fit for the role. 5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.