Marketing Manager, Motoring

📌 Core Information

🔹 Job Title: Marketing Manager, Motoring

🔹 Company: My NRMA

🔹 Location: New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading strategic marketing solutions for NRMA's roadside and motoring portfolio
• Creating annual marketing plans and executing marketing campaigns
• Collaborating with business stakeholders on offers and communication channels
• Working within a hybrid setup: 2 days WFH and 2 days in the office

ASSUMPTION: This role combines strategy development and tactical execution, requiring adaptability to operate both independently and collaboratively within a team environment.

📋 Key Responsibilities

✅ Manage the communication platform across media, communications, and creative channels

✅ Collaborate with product managers to develop and test product propositions and offers

✅ Develop segmented campaigns using analytics and test-and-learn methodologies

✅ Oversee end-to-end marketing campaigns for roadside/motoring products

✅ Maintain and track the budget for motoring products

ASSUMPTION: Responsibility extends across multiple media channels, necessitating robust project management skills and a data-driven approach to campaign management.

🎯 Required Qualifications

Education: Tertiary level qualification in marketing or business

Experience: 5+ years in marketing, with a focus on stakeholder management and analytical competencies

Required Skills:

• Marketing and stakeholder management expertise
• Strong numerical and analytical skills
• Experience in budget preparation and tracking
• Capability in developing strategic marketing plans

Preferred Skills:

• Experience with Google Looker Studio, META, or Braze
• Proficiency in managing cross-functional teams

ASSUMPTION: The preferred tools indicate a digital marketing orientation, suggesting a role that integrates traditional and digital marketing strategies effectively.

💰 Compensation & Benefits

Salary Range: Not specified; industry standards apply for marketing management roles in New South Wales.

Benefits:

• Progressive flexibility and well-being benefits
• Travel discounts on car rentals, cruises, and accommodation
• Complimentary myNRMA membership with extensive discounts
• Discounts on NRMA insurance products

Working Hours: 32 hours per week with a flexible work arrangement allowing two days from home

ASSUMPTION: The flexibility benefits suggest a strong commitment to work-life balance, catering to diverse employee needs.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements, with a focus on tourism and leisure services

Company Size: 201-500 employees, indicating a medium-sized company offering diverse opportunities and possibly a closer-knit working environment

Founded: 1993, part of the larger NRMA Group

Company Description:

• Emphasis on holiday experiences across various types of accommodations
• Member-owned entity focused on community and customer-centric service
• Strong heritage with over 100 years of expertise in travel and member services

Company Specialties:

• Tourist Park and Resort Management
• Holidays, Camping, and Caravanning

Company Website: https://www.nrmaparksandresorts.com.au/

ASSUMPTION: The company's multifaceted offerings underline its strategic positioning in travel and leisure, providing employees with diverse job roles and growth opportunities.

📊 Role Analysis

Career Level: Mid to senior-level management role, involving strategic oversight and hands-on implementation

Reporting Structure: Likely reports to senior marketing executives or CMO, given the strategic aspect of the role

Work Arrangement: Hybrid, fostering flexibility and work-life integration

Growth Opportunities:

• Potential for career progression within marketing leadership
• Opportunities to work on high-impact projects across the NRMA group
• Exposure to a broad spectrum of marketing practices and strategic initiatives

ASSUMPTION: Given NRMA's reputation and industry presence, this role might serve as a stepping stone to higher strategic positions within or outside the organization.

🌍 Location & Work Environment

Office Type: Likely modern office spaces conducive to collaborative work

Office Location(s): Primarily based in New South Wales, suggesting proximity to main business operations in Australia

Geographic Context:

• Centralized location offering access to major urban infrastructure and amenities
• Proximity to major transport routes facilitating easy commutes
• Region known for a balanced work culture with numerous lifestyle benefits

Work Schedule: Equipped with flexibility for improved work-life balance

ASSUMPTION: The work environment likely supports a dynamic and engaged workforce, essential for maintaining high morale and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial HR screening interview
• Marketing knowledge and strategic skills assessment
• Final interviews with department stakeholders
• Pre-employment checks

Key Assessment Areas:

• Stakeholder management and communication skills
• Strategic marketing planning and execution
• Analytical and budgeting capabilities

Application Tips:

• Emphasize relevant marketing and analytical experience
• Highlight successful campaign examples and outcomes
• Showcase proactive project management and problem-solving skills

ATS Keywords: Marketing, Stakeholder Management, Strategic Planning, Analytical Skills, Campaign Development

ASSUMPTION: The application process emphasizes strong marketing acumen and the ability to manage comprehensive campaigns effectively.

🛠️ Tools & Technologies

• Google Looker Studio
• META
• Braze

ASSUMPTION: Familiarity with these tools is likely beneficial in optimizing marketing strategies and analyzing consumer data effectively.

👔 Cultural Fit Considerations

Company Values:

• Community-focused and member-owned
• Commitment to innovation and service excellence
• Diversity and inclusion

Work Style:

• Collaborative and open to hybrid work arrangements
• Customer-centric approach with a focus on community impact
• Encourages initiative and creative problem-solving

Self-Assessment Questions:

• Can you describe a marketing campaign you led that resulted in significant business impact?
• How do you handle tight deadlines while maintaining quality standards?
• What strategies do you use to manage cross-functional teams effectively?

ASSUMPTION: Cultural fit is crucial, with emphasis on values alignment and the ability to adapt within a dynamic organizational setting.

⚠️ Potential Challenges

• Balancing strategic planning with tactical execution amid tight deadlines
• Adapting to a hybrid work model and managing remote collaboration
• Navigating the diverse needs of a member-owned organization
• Ensuring marketing initiatives align with broader community-focused goals

ASSUMPTION: Challenges are likely to arise from balancing multiple responsibilities and ensuring alignment with the company's strategic directions.

📈 Similar Roles Comparison

• Similar roles in other organizations may not offer the same flexibility in work arrangements
• Typical roles could lack the community-focused mission present at NRMA
• Other marketing managers might not have as much strategic input at similar levels

ASSUMPTION: The unique combination of flexibility, community impact, and strategic involvement differentiates this role from others at similar levels.

📝 Sample Projects

• Developing a comprehensive marketing roadmap for new roadside assistance services
• Leading a campaign to enhance member uptake of electric vehicle charging solutions
• Designing targeted marketing for new motoring products across diverse media channels

ASSUMPTION: Sample projects likely revolve around introducing or expanding service offerings aligned with NRMA's strategic interests.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• How does NRMA support professional development for its marketing team?
• Can you describe the work culture and team dynamic here?
• What are the biggest challenges currently facing the motoring marketing team?
• How does NRMA measure the success of its marketing initiatives?

ASSUMPTION: Questions should focus on understanding role expectations, growth opportunities, and challenges specific to NRMA's unique business environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare examples of past marketing campaigns you've managed successfully
• Highlight experience with the specified tools and technologies
• Be ready to discuss strategic planning and stakeholder management experiences
• Research NRMA’s history and current market position to tailor your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.