Marketing Manager - Mövenpick Hotel JBR

📌 Core Information

🔹 Job Title: Marketing Manager - Mövenpick Hotel JBR

🔹 Company: Accor

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual marketing communication plans
• Managing brand consistency across all touchpoints
• Executing integrated campaigns and activations
• Handling public relations activities and media relations
• Analyzing performance and optimizing marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively in a fast-paced, team-oriented environment.

📋 Key Responsibilities

✅ Deliver annual marketing communication plans aligned with budgets, ROI, and business goals

✅ Track industry trends and competitors to inform strategy

✅ Execute PR activities aligned with hotel marketing priorities

✅ Ensure brand consistency across all touchpoints (signage, collateral, experiences, B2B & B2C)

✅ Liaise with agencies for timely delivery of creative assets and giveaways

✅ Roll out global/regional campaigns using brand toolkits

✅ Manage visual assets (photo, video, graphics) per brand guidelines

✅ Execute PR/media plans for F&B, rooms, spa, leisure, and MICE

✅ Maintain updated media kits (fact sheets, bios, imagery, content)

✅ Support press visits, events, and FAM trips to elevate visibility

✅ Draft releases, articles, and statements for storytelling

✅ Maintain media lists, monitor coverage, and report ROI

✅ Respond to media queries and support crisis communications

✅ Execute integrated campaigns across channels, in line with brand and annual plans

✅ Activate sponsorships, partnerships, and events to drive engagement

✅ Analyze performance and optimize based on insights

✅ Manage daily coordination with creative and PR agencies

✅ Oversee hotel participation in tourism board promotions and key collaborations

✅ Monitor MarComm spend and ensure budget discipline

✅ Report on campaign results, media coverage, and ROI

✅ Align with Sales, Rooms, F&B, Spa, Loyalty & Events for integrated marketing

✅ Support T&C with LinkedIn content and leadership visibility

✅ Organize marketing assets and reports archive

✅ Share media calendars, campaign updates, and summaries

✅ Conduct daily media monitoring and share clippings with relevant teams

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field

Experience: 3-5 years of hands-on Marketing and PR experience, preferably in hospitality or a consumer-focused industry

Required Skills:

• Strong copywriting and editing skills, with attention to detail
• Experience managing agency relationships and coordinating multi-channel campaigns
• Ability to work effectively in a fast-paced, team-oriented environment
• Knowledge in brand communication tools and platforms
• Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals
• Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms

Preferred Skills:

• Fluency in Arabic and/or other local languages
• Experience working in the Middle East or with international brands

ASSUMPTION: Candidates with experience in luxury hospitality or similar high-end brands may have an advantage.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month (industry standard for a Marketing Manager role in Dubai)

Benefits:

• Accommodation and transportation allowance
• Medical insurance
• Discounted hotel stays and F&B
• Learning and development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for event and project requirements

ASSUMPTION: The salary range is based on industry standards for a Marketing Manager role in Dubai, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company with a presence in over 121 countries and 54 brands across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.

Company Size: Accor has over 10,000 employees worldwide, providing a large network of opportunities and resources for professional growth.

Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies globally.

Company Description:

• Accor is dedicated to suit all desires and needs, reinventing the guest experience every day with its 45 hotel brands across all segments
• The company strives to make a positive impact both locally and globally, ensuring hospitality benefits not only the few but all
• Accor is committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion

Company Specialties:

• Hospitality and catering
• Luxury and upscale hotels
• Midscale and economy hotels
• Residences and serviced apartments
• Food and beverage outlets

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive global presence and diverse portfolio of brands offer candidates a wide range of career development opportunities.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company.

Reporting Structure: The Marketing Manager reports directly to the Hotel Manager and works closely with various departments, including Sales, Rooms, F&B, Spa, Loyalty & Events, and T&C.

Work Arrangement: This is an on-site role, with flexibility for remote work during specific projects or events.

Growth Opportunities:

• Progression to a regional or corporate marketing role within Accor
• Expanding responsibilities and team leadership opportunities
• Cross-functional projects and collaborations with other departments and brands

ASSUMPTION: Accor's extensive global network and diverse brand portfolio provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: The Mövenpick Hotel JBR is a modern, upscale hotel located in the heart of Dubai's bustling Jumeirah Beach Residence (JBR) district.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving hospitality industry
• The JBR district is a popular tourist destination, offering a mix of residential, commercial, and entertainment facilities
• Dubai provides a tax-free income for expatriates and a high standard of living

Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for event and project requirements.

ASSUMPTION: Dubai's dynamic hospitality industry and multicultural environment offer unique challenges and opportunities for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the Hotel Manager and/or HR representative
• Final round interview with senior leadership or relevant stakeholders

Key Assessment Areas:

• Marketing and PR skills and experience
• Brand management and creative thinking
• Campaign planning and execution
• Budget management and ROI analysis
• Teamwork and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and PR experience, as well as any experience working in the Middle East or with international brands
• Prepare examples of successful marketing campaigns you've executed, with a focus on strategy, execution, and results
• Research Accor's brand portfolio and understand the unique selling points of the Mövenpick Hotel JBR

ATS Keywords: Marketing, PR, Brand Management, Campaign Planning, Budget Management, ROI Analysis, Teamwork, Collaboration, Luxury Hospitality, Middle East, International Brands

ASSUMPTION: Accor's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Canva or Adobe Suite (Photoshop, Illustrator)
• Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Culturally sensitive and inclusive

Self-Assessment Questions:

• Do you have experience working in a multicultural environment, and how have you adapted your communication and collaboration styles to accommodate diverse cultural backgrounds?
• Can you provide an example of a successful marketing campaign you've executed, and how did you measure its impact and optimize its performance?
• How do you balance the need for creativity and innovation with the requirement to adhere to brand guidelines and maintain brand consistency?

ASSUMPTION: Accor values diversity and inclusion, and candidates who can demonstrate cultural sensitivity and adaptability will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with frequent changes and updates
• Adapting to a multicultural work environment with diverse communication styles and cultural norms
• Balancing the need for creativity and innovation with the requirement to adhere to brand guidelines and maintain brand consistency

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Compared to other marketing roles in the hospitality industry, this role offers a unique opportunity to work with a global brand portfolio and a diverse range of hotel segments
• Accor's extensive global presence and diverse brand portfolio provide ample opportunities for career growth and development
• This role requires a balance of strategic thinking, creative execution, and analytical skills, making it an attractive fit for candidates with a well-rounded marketing background

ASSUMPTION: Candidates with experience in luxury hospitality or similar high-end brands may find this role particularly appealing due to Accor's diverse brand portfolio.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive F&B revenue during the off-peak season
• Managing a high-profile press event to launch a new hotel or restaurant concept
• Creating and implementing a social media strategy to increase brand awareness and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Marketing Manager in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Accor support the professional development and growth of its marketing team members?
• What are the most significant marketing challenges and opportunities facing the Mövenpick Hotel JBR?
• How does Accor measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's marketing priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through https://www.accorhotels.jobs/home.aspx
• Tailor your resume and cover letter to highlight relevant marketing and PR experience, as well as any experience working in the Middle East or with international brands
• Prepare examples of successful marketing campaigns you've executed, with a focus on strategy, execution, and results
• Research Accor's brand portfolio and understand the unique selling points of the Mövenpick Hotel JBR
• Follow up with the HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.