📌 Core Information
🔹 Job Title: Marketing Manager - NA
🔹 Company: Nayax
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Managing marketing plans for Nayax USA and Canada offices, distributors, and partners
- Collaborating with various teams to ensure a holistic customer journey and communication
- Managing events and trade shows from design concept to follow-ups
- Using data and analytics to evaluate program performance and optimize spend
- Creating and managing communication assets for NA offices
- Competitive analysis support
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Manage, execute, and measure marketing plans for Nayax USA and Canada offices, distributors, and partners
✅ Engage with Sales, SDRs, and customer success teams to plan in-territory marketing activities and optimize campaign impact
✅ Collaborate with various teams to ensure a holistic customer journey and communication, including Product Marketing, Social, and Digital teams
✅ Manage events and trade shows, from design concept to messaging, suppliers, and follow-ups
✅ Use data and analytics to continuously evaluate program performance and ROI, adjusting strategy and tactics as needed
✅ Manage the entire life cycle of communication assets creation, including ideation, production, and customization for NA offices
✅ Collaborate with the customer success team on the ground to better understand customer needs and support competitive analysis
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or Communications (or a related field)
Experience: At least 4 years of experience as a Marketing Manager for a global B2B company
Required Skills:
- Proven experience in strategic marketing planning and execution
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Ability to thrive in a fast-paced, high-pressure environment
- Experience working with various marketing stakeholders, including product marketing, sales, communication, and channel management
- Knowledge of various marketing activities, such as SEO, PPC, Ecom, and Social
- Proficient in using marketing tools and platforms
Preferred Skills:
- Experience working in a FinTech company
- Fluency in additional languages
- Experience in event management
ASSUMPTION: Candidates with experience in B2B marketing, event management, and data analysis will be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (FinTech)
Company Size: Medium (501-1,000 employees)
Founded: 2005
Company Description:
- Nayax is a global FinTech company specializing in cashless payment solutions for devices such as vending machines, self-check-out stations, electric vehicle chargers, and more
- The company develops both hardware and software products, telemetry, remote management, BI solutions, and mobile apps
- Nayax devices can be found worldwide, serving consumers in 55 countries and accepting 26 currencies
Company Specialties:
- Cashless Payments
- Contactless Payments
- Retail Technology
- Fintech Solutions
- Payment Processing
- Telemetry Solutions
- Loyalty Programs
- Retail Management Systems
- Digital Payments
- IoT Services
- Omnichannel Solutions
- Payment Integration
- E-commerce Solutions
- Mobile Wallets
- Financial Technology
- Global Payments
- Payment Security
- Data Analytics
- Customer Engagement
- and Unattended Retail
Company Website: http://www.nayax.com
ASSUMPTION: Nayax is a dynamic and growing company that offers opportunities for professional development and career growth.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the Global Marketing Director
Work Arrangement: Remote (US only) with the ability to travel for events and customer visits
Growth Opportunities:
- Potential to grow into a regional or global marketing leadership role
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, innovative environment and make a significant impact on the company's growth.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a diverse range of business environments, from bustling cities to suburban areas
- Remote work provides flexibility and the ability to work from various locations within the US
- Nayax's global presence allows for collaboration with teams and customers worldwide
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while also requiring strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager
- Final interview with the Global Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and interpersonal skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and data-driven approach
- Prepare examples of successful marketing campaigns and their outcomes
- Demonstrate your ability to work collaboratively and manage multiple priorities
- Showcase your understanding of the FinTech industry and Nayax's business
ATS Keywords: Marketing Manager, B2B Marketing, Strategic Planning, Data Analysis, Event Management, Cross-Functional Collaboration, FinTech, Cashless Payments, Remote Work
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Nayax's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and resilient
Self-Assessment Questions:
- How do you stay organized and manage multiple priorities in a fast-paced environment?
- Can you provide an example of a time when you used data to inform a marketing strategy or campaign?
- How do you approach collaboration with various teams and stakeholders to ensure a holistic customer journey?
ASSUMPTION: Nayax values candidates who are innovative, customer-focused, collaborative, and adaptable, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working remotely and maintaining productivity and focus
- Balancing the needs of various teams and stakeholders
- Adapting to a dynamic and evolving business landscape
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or a Senior Marketing Manager, with a focus on the North American market
- Unlike other marketing roles, this position requires a strong focus on event management and competitive analysis
- Career progression may include moving into a global marketing leadership role or specializing in a specific aspect of marketing
ASSUMPTION: This role offers a unique blend of strategic marketing, event management, and competitive analysis, making it distinct from other marketing positions.
📝 Sample Projects
- Developing and executing a marketing plan for a new product launch in the US and Canada
- Managing an event or trade show, from concept to follow-up, to drive brand awareness and lead generation
- Conducting a competitive analysis to inform marketing strategy and optimize campaign performance
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the Marketing Manager role at Nayax.
❓ Key Questions to Ask During Interview
- How does this role fit into Nayax's overall marketing strategy and global expansion plans?
- Can you describe the team structure and dynamics within the marketing department?
- How does Nayax support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Nayax approach work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and data-driven approach
- Prepare examples of successful marketing campaigns and their outcomes
- Demonstrate your ability to work collaboratively and manage multiple priorities
- Showcase your understanding of the FinTech industry and Nayax's business
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
