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Marketing Manager - NA

Nayax
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - NA

πŸ”Ή Company: Nayax

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (US only)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing marketing plans for Nayax USA and Canada offices, distributors, and partners
  • Collaborating with various teams to ensure a holistic customer journey and communication
  • Managing events and trade shows from design concept to follow-ups
  • Using data and analytics to evaluate program performance and optimize spend
  • Creating and managing communication assets for NA offices
  • Competitive analysis support

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and cross-functional collaboration.

πŸ“‹ Key Responsibilities

βœ… Manage, execute, and measure marketing plans for Nayax USA and Canada offices, distributors, and partners

βœ… Engage with Sales, SDRs, and customer success teams to plan in-territory marketing activities and optimize campaign impact

βœ… Collaborate with various teams to ensure a holistic customer journey and communication, including Product Marketing, Social, and Digital teams

βœ… Manage events and trade shows, from design concept to messaging, suppliers, and follow-ups

βœ… Use data and analytics to continuously evaluate program performance and ROI, adjusting strategy and tactics as needed

βœ… Manage the entire life cycle of communication assets creation, including ideation, production, and customization for NA offices

βœ… Collaborate with the customer success team on the ground to better understand customer needs and support competitive analysis

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or Communications (or a related field)

Experience: At least 4 years of experience as a Marketing Manager for a global B2B company

Required Skills:

  • Proven experience in strategic marketing planning and execution
  • Strong analytical skills and data-driven mindset
  • Excellent communication and interpersonal skills
  • Ability to thrive in a fast-paced, high-pressure environment
  • Experience working with various marketing stakeholders, including product marketing, sales, communication, and channel management
  • Knowledge of various marketing activities, such as SEO, PPC, Ecom, and Social
  • Proficient in using marketing tools and platforms

Preferred Skills:

  • Experience working in a FinTech company
  • Fluency in additional languages
  • Experience in event management

ASSUMPTION: Candidates with experience in B2B marketing, event management, and data analysis will be particularly well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the US)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services (FinTech)

Company Size: Medium (501-1,000 employees)

Founded: 2005

Company Description:

  • Nayax is a global FinTech company specializing in cashless payment solutions for devices such as vending machines, self-check-out stations, electric vehicle chargers, and more
  • The company develops both hardware and software products, telemetry, remote management, BI solutions, and mobile apps
  • Nayax devices can be found worldwide, serving consumers in 55 countries and accepting 26 currencies

Company Specialties:

  • Cashless Payments
  • Contactless Payments
  • Retail Technology
  • Fintech Solutions
  • Payment Processing
  • Telemetry Solutions
  • Loyalty Programs
  • Retail Management Systems
  • Digital Payments
  • IoT Services
  • Omnichannel Solutions
  • Payment Integration
  • E-commerce Solutions
  • Mobile Wallets
  • Financial Technology
  • Global Payments
  • Payment Security
  • Data Analytics
  • Customer Engagement
  • and Unattended Retail

Company Website: http://www.nayax.com

ASSUMPTION: Nayax is a dynamic and growing company that offers opportunities for professional development and career growth.

πŸ“Š Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Global Marketing Director

Work Arrangement: Remote (US only) with the ability to travel for events and customer visits

Growth Opportunities:

  • Potential to grow into a regional or global marketing leadership role
  • Opportunities to work on diverse projects and gain exposure to various aspects of the business
  • Chance to collaborate with and learn from experienced marketing professionals

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, innovative environment and make a significant impact on the company's growth.

🌍 Location & Work Environment

Office Type: Remote (US only)

Office Location(s): United States (Remote)

Geographic Context:

  • The United States offers a diverse range of business environments, from bustling cities to suburban areas
  • Remote work provides flexibility and the ability to work from various locations within the US
  • Nayax's global presence allows for collaboration with teams and customers worldwide

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while also requiring strong self-motivation and time management skills.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the HR team
  • In-depth interview with the hiring manager
  • Final interview with the Global Marketing Director
  • Background check and offer extension

Key Assessment Areas:

  • Marketing strategy and planning
  • Data analysis and interpretation
  • Communication and interpersonal skills
  • Problem-solving and adaptability
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and data-driven approach
  • Prepare examples of successful marketing campaigns and their outcomes
  • Demonstrate your ability to work collaboratively and manage multiple priorities
  • Showcase your understanding of the FinTech industry and Nayax's business

ATS Keywords: Marketing Manager, B2B Marketing, Strategic Planning, Data Analysis, Event Management, Cross-Functional Collaboration, FinTech, Cashless Payments, Remote Work

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Nayax's values.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • CRM software (e.g., Salesforce, HubSpot CRM)
  • Data analysis tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)
  • Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • Collaboration
  • Integrity
  • Accountability

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Collaborative and cross-functional
  • Adaptable and resilient

Self-Assessment Questions:

  • How do you stay organized and manage multiple priorities in a fast-paced environment?
  • Can you provide an example of a time when you used data to inform a marketing strategy or campaign?
  • How do you approach collaboration with various teams and stakeholders to ensure a holistic customer journey?

ASSUMPTION: Nayax values candidates who are innovative, customer-focused, collaborative, and adaptable, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Working remotely and maintaining productivity and focus
  • Balancing the needs of various teams and stakeholders
  • Adapting to a dynamic and evolving business landscape

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Regional Marketing Manager or a Senior Marketing Manager, with a focus on the North American market
  • Unlike other marketing roles, this position requires a strong focus on event management and competitive analysis
  • Career progression may include moving into a global marketing leadership role or specializing in a specific aspect of marketing

ASSUMPTION: This role offers a unique blend of strategic marketing, event management, and competitive analysis, making it distinct from other marketing positions.

πŸ“ Sample Projects

  • Developing and executing a marketing plan for a new product launch in the US and Canada
  • Managing an event or trade show, from concept to follow-up, to drive brand awareness and lead generation
  • Conducting a competitive analysis to inform marketing strategy and optimize campaign performance

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the Marketing Manager role at Nayax.

❓ Key Questions to Ask During Interview

  • How does this role fit into Nayax's overall marketing strategy and global expansion plans?
  • Can you describe the team structure and dynamics within the marketing department?
  • How does Nayax support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does Nayax approach work-life balance and employee well-being, particularly for remote workers?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for professional growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and data-driven approach
  • Prepare examples of successful marketing campaigns and their outcomes
  • Demonstrate your ability to work collaboratively and manage multiple priorities
  • Showcase your understanding of the FinTech industry and Nayax's business
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.