Marketing Manager, NEA

📌 Core Information

🔹 Job Title: Marketing Manager, NEA

🔹 Company: BSI

🔹 Location: Taiwan - Field Based

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing regional marketing strategies to support business growth and client engagement across Northeast Asia (NEA).
• Collaborating with the NEA Head of Sales & Marketing and local business leaders to translate commercial priorities into impactful marketing actions.
• Identifying market opportunities, supporting product launches, and managing partner and digital channels to generate high-quality leads.
• Working closely with global and regional marketing functions to ensure alignment with brand standards and global campaigns while tailoring messages to local market needs.

ASSUMPTION: This role requires a strategic mindset, strong cross-regional experience, and the ability to work effectively with diverse stakeholders.

📋 Key Responsibilities

✅ Develop and implement marketing plans that support NEA business objectives, with a focus on strategic growth areas such as Sustainability and Digital Trust.

✅ Design and deliver integrated campaigns (digital, content, events) to generate leads, support pipeline growth, and increase client engagement.

✅ Elevate BSI’s visibility in the NEA market through PR, success stories, webinars, and sustainability-focused content aligned with local trends.

✅ Partner with business leaders and service owners to promote new offerings, certifications, and training programs across NEA.

✅ Coordinate with sales teams in Taiwan, Korea, and other NEA locations to ensure consistency and relevance of marketing messages.

✅ Support development of co-marketing plans with strategic partners and key accounts to expand reach and reinforce value propositions.

✅ Track campaign performance, lead quality, and ROI using marketing analytics tools; regularly report results to the Head of Sales & Marketing.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; a Master’s degree is a plus.

Experience: Minimum 8 years of hands-on B2B marketing experience in professional services, sustainability, consulting, certification, or a related industry.

Required Skills:

• Proven ability to lead and coordinate a cross-regional marketing team of approximately 8-10 members across multiple markets (e.g., Taiwan, Korea), ensuring cohesion, clear communication, and aligned execution of regional strategies.
• Strong knowledge of digital marketing channels (e.g., email, social media, paid media, SEO/SEM) and experience using CRM and automation tools such as Salesforce and Pardot/Marketo.
• Ability to produce or manage high-quality marketing content tailored to different client segments and service domains.
• Communication skills in both written and spoken English.
• Proven ability to interpret data and market trends, assess campaign performance, and translate insights into actionable improvements.
• Business-minded and results-oriented, with a clear understanding of marketing’s role in supporting sales targets and pipeline health.

Preferred Skills:

• Proficiency in Mandarin or Korean.
• Experience working with global and regional marketing functions to ensure brand consistency and alignment with global campaigns.

ASSUMPTION: Candidates with relevant industry experience and a strong track record of driving marketing initiatives that support business growth will be prioritized.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 10+ years of experience in the professional services sector, the estimated salary range is $120,000 - $160,000 USD per year. This estimate is inclusive of base salary and may include additional compensation components such as bonuses and equity.

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous time off and flexible work arrangements.
• Employee development and training opportunities.
• Employee discounts and other perks.

Working Hours: Full-time position with standard office hours, but may require occasional flexible scheduling to accommodate regional time zones and project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: BSI operates in the professional services sector, specializing in business improvement and standards. The company partners with over 77,500 clients globally across multiple industry sectors to tackle critical issues such as climate change, building trust in AI, and other societal challenges.

Company Size: BSI is a medium-sized company with approximately 1,000-5,000 employees globally. This size allows for a structured yet agile work environment, with opportunities for growth and career development.

Founded: BSI was founded in 1901 and has since grown into a globally recognized organization, engaging with a community of over 15,000 experts, industry and consumer groups, organizations, and governments to deliver on its purpose by helping its clients fulfill theirs.

Company Description:

• BSI is a business improvement and standards company that partners with more than 77,500 clients globally across multiple industry sectors.
• The company provides organizations with the confidence to grow by working with them to tackle society’s critical issues – from climate change to building trust in AI and everything in between – to accelerate progress towards a fair society and a sustainable world.
• For over a century, BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.

Company Specialties:

• ISO 9001
• ISO 14001
• ISO 27001
• ISO 50001
• ISO 22301
• OHSAS 18001
• ISO 13485
• ISO 26000
• ISO Certification
• ISO Training
• ISO 45001
• and ISO 20121

Company Website: www.bsigroup.com

ASSUMPTION: BSI's focus on societal impact and sustainability makes it an attractive employer for candidates seeking to make a positive difference in the world through their work.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the NEA Head of Sales & Marketing and overseeing a cross-regional marketing team of approximately 8-10 members.

Reporting Structure: The Marketing Manager, NEA will have direct reports and collaborate with various internal stakeholders, including sales teams, operations, technical teams, and global marketing functions.

Work Arrangement: This is an on-site role based in Taiwan, with regular travel to other NEA locations as needed. The role may require occasional flexible scheduling to accommodate regional time zones and project deadlines.

Growth Opportunities:

• Potential career progression into regional or global marketing leadership roles within BSI.
• Opportunities to expand skills and expertise through working on diverse marketing initiatives and collaborating with global teams.
• Possibility to transition into other functional areas within the organization, such as sales or business development, given the role's cross-functional nature and exposure to various aspects of the business.

ASSUMPTION: Candidates with strong leadership skills, a strategic mindset, and a proven track record of driving marketing initiatives that support business growth will be well-positioned for success in this role and have opportunities for career advancement within BSI.

🌍 Location & Work Environment

Office Type: BSI's office in Taiwan is a modern, collaborative workspace designed to foster productivity and innovation. The office is located in the heart of the city, providing easy access to public transportation and amenities.

Office Location(s): Taiwan - Field Based

Geographic Context:

• Taiwan is a small island nation in East Asia, with a population of approximately 23.5 million people.
• The country is known for its vibrant culture, rich history, and stunning natural landscapes.
• Taiwan's economy is one of the "Four Asian Tigers," with a strong focus on technology, healthcare, and manufacturing industries.

Work Schedule: Standard office hours with occasional flexible scheduling to accommodate regional time zones and project deadlines. The role may require regular travel to other NEA locations as needed.

ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are comfortable with occasional travel will thrive in this role and work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth behavioral and technical interviews with the hiring manager and other stakeholders to evaluate skills and experience.
• Final round interviews, including a case study or presentation component to assess problem-solving and strategic thinking abilities.
• Background and reference checks before extending an offer.

Key Assessment Areas:

• Strategic marketing planning and execution skills.
• Cross-regional experience and ability to manage multicultural teams.
• Digital marketing proficiency and data-driven decision-making.
• Communication and stakeholder management skills.
• Leadership capabilities, including team management, delegation, and performance management.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that demonstrate your fit for this role.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research BSI's company culture and values to ensure alignment with your personal work style and career goals.
• Practice common marketing interview questions and brush up on your knowledge of the latest digital marketing trends and tools.

ATS Keywords: Marketing Strategy, Lead Generation, Brand Management, Cross-Regional Experience, Digital Marketing, Content Marketing, Stakeholder Management, Analytical Skills, Communication Skills, Team Leadership, Agile Decision-Making, Performance Management, Collaboration, Client-Centric Approach, Sustainability, Digital Trust

ASSUMPTION: Candidates who take the time to understand BSI's company culture, values, and the specific requirements of this role will have a significant advantage in the interview process.

🛠️ Tools & Technologies

• CRM: Salesforce
• Marketing Automation: Pardot/Marketo
• Project Management: Asana, Trello, or similar tools
• Design: Adobe Creative Suite, Canva, or similar tools
• Analytics: Google Analytics, Tableau, or similar tools
• Social Media: Hootsuite, Buffer, or similar tools
• SEO/SEM: Google Ads, SEMrush, Ahrefs, or similar tools

ASSUMPTION: Proficiency in the listed tools and technologies is preferred but not required. Candidates with transferable skills and a willingness to learn new tools will be considered.

👔 Cultural Fit Considerations

Company Values:

• Client-centric: BSI prioritizes understanding and meeting the needs of its clients, ensuring that its services and solutions deliver real value and impact.
• Agile: BSI fosters a culture of adaptability, innovation, and continuous improvement, enabling the organization to respond quickly to changing market conditions and client needs.
• Collaborative: BSI encourages open communication, teamwork, and cross-functional collaboration to drive collective success and achieve shared goals.

Work Style:

• BSI values a dynamic, fast-paced work environment that balances structure and flexibility to support both individual and team success.
• The company encourages a growth mindset, with a focus on learning, development, and continuous improvement.
• BSI fosters a culture of open communication, active listening, and constructive feedback to drive engagement and performance.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that requires adaptability and quick decision-making?
• Are you comfortable working with diverse, multicultural teams and managing remote team members?
• Do you have a proven track record of driving marketing initiatives that support business growth and revenue generation?

ASSUMPTION: Candidates who align with BSI's core values and work style preferences will be more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• The role requires managing a cross-regional marketing team, which may present unique communication and coordination challenges.
• Working in the professional services sector may involve complex products, services, and target audiences, requiring strong market research and segmentation skills.
• The role may require occasional travel to other NEA locations, which could present logistical and time zone challenges.
• Balancing regional marketing priorities with global brand standards and campaigns may require strong stakeholder management and negotiation skills.

ASSUMPTION: Candidates with strong leadership, communication, and project management skills will be better equipped to overcome these potential challenges and succeed in this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on regional marketing strategy and execution, rather than global brand management or product marketing.
• BSI's industry focus on professional services, sustainability, and standards sets it apart from other organizations, requiring candidates with relevant industry experience and knowledge.
• Career progression in this role may follow a path towards regional or global marketing leadership within BSI, rather than transitioning to a different functional area or industry.

ASSUMPTION: Candidates with relevant industry experience and a clear understanding of the unique aspects of this role will be better positioned for success in the application process.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new sustainability-focused service offering in the NEA market.
• Collaborating with global marketing functions to create tailored content and messaging for local market needs while maintaining brand consistency.
• Managing a cross-regional team to deliver a series of webinars or events that generate high-quality leads and increase client engagement.

ASSUMPTION: Candidates with experience working on similar marketing projects and a proven track record of driving results will be well-suited for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing priorities for the NEA region and how this role will support them?
• How does the NEA marketing team collaborate with global marketing functions, and what are the key challenges and opportunities in this dynamic?
• What are the most important qualities and skills you look for in a successful Marketing Manager for the NEA region?
• How does BSI support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: Candidates who ask thoughtful, insightful questions that demonstrate their understanding of the role and BSI's business will make a strong impression during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that demonstrate your fit for this role.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research BSI's company culture and values to ensure alignment with your personal work style and career goals.
• Follow up with the recruiter one week after submitting your application to inquire about the status of your application and next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.