📌 Core Information
🔹 Job Title: Marketing Manager - Netherlands
🔹 Company: Ticketmaster
🔹 Location: NL Den Haag - Regulusweg 5
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading local marketing strategies to drive demand and sales in the Dutch market
- Overseeing a team of five marketing professionals to execute impactful campaigns across B2B and B2C audiences
- Collaborating with local commercial teams to tailor marketing solutions that drive sales and meet client needs
- Maintaining and growing strong client relationships through consultative marketing support and bespoke campaign planning
- Actively contributing to local and regional marketing discussions to align efforts and share best practices
ASSUMPTION: This role requires a strategic outlook and hands-on responsibilities for daily operations. The ideal candidate has experience across all digital marketing channels and can act as a natural leader to motivate, prioritize, and bring direction to the team, especially when things move fast and priorities shift.
📋 Key Responsibilities
✅ Define and lead local marketing strategies aligned with business objectives and global brand position
✅ Collaborate with local commercial teams to tailor marketing solutions that drive sales and meet client needs
✅ Lead a team of five professionals, including managing performance, resources, and budgets to drive efficiency and growth
✅ Guide the team in planning, executing, and optimizing campaigns across digital channels (B2C and B2B)
✅ Maintain and grow strong client relationships through consultative marketing support and bespoke campaign planning
✅ Track and report on campaign and market performance, using insights to adjust strategies and improve ROI
✅ Represent Ticketmaster externally, occasionally handling media relations and public-facing communication
✅ Champion a collaborative team culture, encouraging knowledge sharing and innovation to achieve success
ASSUMPTION: This role involves both strategic planning and hands-on execution, requiring a well-rounded marketing professional with strong leadership skills.
🎯 Required Qualifications
Education: Higher education in Marketing, Communications, or a related field
Experience: Minimum 5 years of relevant marketing experience, preferably in a leadership or managerial role
Required Skills:
- Strong expertise in marketing strategy, campaign execution, analytics, and reporting
- Proven team management skills and experience overseeing budgets and resource planning
- PR experience and ability to handle local media relations confidently
- Experience with email platforms, social media, CRM, data analytics, and planning tools
Preferred Skills:
- Fluency in Dutch and English (spoken and written)
ASSUMPTION: While not explicitly stated, proficiency in digital marketing channels and a proven track record in team management are crucial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in the Netherlands with 5-10 years of experience, the estimated salary range is €60,000 - €80,000 per year.
Benefits:
- Access to Live Nation Entertainment's global network and opportunities
- Competitive benefits package, including health insurance and pension plans
- Flexible working hours and remote work options (as per company policy)
Working Hours: Full-time, 40 hours per week. Flexible working hours and remote work options may be available.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Ticketmaster operates in the live entertainment industry, providing ticketing solutions for artists, teams, and venues worldwide.
Company Size: Ticketmaster is a large organization with over 10,000 employees globally, offering extensive opportunities for growth and collaboration.
Founded: Ticketmaster was founded in 1976 and is a division of Live Nation Entertainment (NYSE: LYV).
Company Description:
- Ticketmaster gives millions of fans worldwide fair and easy access to the biggest and best in live entertainment.
- Driven by innovation, unparalleled scalability, and unmatched support, Ticketmaster is the definitive leader in professional ticketing solutions.
- Over 12,000 artists, teams, and venues around the world trust Ticketmaster to power their amazing performances daily – with more than 500 million tickets sold each year.
Company Specialties:
- Ticketing solutions
- Live entertainment
- Event management
Company Website: http://www.ticketmaster.com
ASSUMPTION: Ticketmaster's extensive global network and resources provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional with 5-10 years of experience, seeking a leadership position with strategic and operational responsibilities.
Reporting Structure: The Marketing Manager reports directly to the Regional Director of Marketing – North-West Europe and oversees a team of five marketing professionals.
Work Arrangement: This is an on-site role based in Den Haag, Netherlands, with potential for flexible working hours and remote work options.
Growth Opportunities:
- Progression to a regional or global marketing role within Ticketmaster or Live Nation Entertainment
- Expanding leadership and management skills by overseeing a team and driving their professional development
- Gaining experience in a fast-paced, dynamic industry with a global focus
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career progression and skill development.
🌍 Location & Work Environment
Office Type: Ticketmaster's office in Den Haag is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): NL Den Haag - Regulusweg 5
Geographic Context:
- The Netherlands is a multicultural country with a strong economy and a thriving live entertainment scene.
- Den Haag, the seat of the Dutch government, is a vibrant city with a rich history and a diverse range of cultural attractions.
- The office is conveniently located near public transportation, making it easily accessible from various parts of the city.
Work Schedule: Full-time, 40 hours per week. Flexible working hours and remote work options may be available.
ASSUMPTION: The office environment at Ticketmaster is designed to support collaboration, innovation, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in digital marketing channels and campaign execution
- Cultural fit and alignment with Ticketmaster's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Ticketmaster's brand and marketing strategies to demonstrate your understanding of the company and its goals
ATS Keywords: Marketing Strategy, Campaign Execution, Analytics, Reporting, Team Management, Budget Management, Digital Marketing, Client Relationship Management, Media Relations, Communication, Leadership, Interpersonal Skills, Email Marketing, Social Media, CRM, Data Analytics, Planning Tools
ASSUMPTION: Ticketmaster's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Email platforms (e.g., Mailchimp, Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Buffer)
- CRM software (e.g., Salesforce, HubSpot)
- Data analytics and planning tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Ticketmaster uses industry-standard tools and technologies to support its marketing efforts and drive campaign success.
👔 Cultural Fit Considerations
Company Values:
- Reliability: We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
- Teamwork: We believe individual achievement pales in comparison to the level of success that can be achieved by a team
- Integrity: We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
- Belonging: We are committed to building a culture in which all people can be their authentic selves, have an equal voice, and opportunities to thrive
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic, with shifting priorities
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment with shifting priorities?
- Are you comfortable managing a team and driving their professional development?
- Do you align with Ticketmaster's values and commitment to live entertainment?
ASSUMPTION: Ticketmaster fosters a collaborative, inclusive work environment that values diversity, teamwork, and continuous learning.
⚠️ Potential Challenges
- Managing a team and balancing strategic planning with day-to-day operations
- Adapting to a fast-paced, dynamic industry with shifting priorities
- Maintaining strong client relationships while driving sales and meeting client needs
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership skills, strategic thinking, and a collaborative approach.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique blend of strategic and operational responsibilities, with a focus on driving demand and sales in the live entertainment industry.
- Ticketmaster's global network and resources provide ample opportunities for professional growth and development.
- Career progression may include moving into regional or global marketing roles within Ticketmaster or Live Nation Entertainment.
ASSUMPTION: This role offers a unique combination of strategic and operational responsibilities, with a focus on driving demand and sales in the live entertainment industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a major live event, including targeted advertising, social media campaigns, and email marketing efforts
- Managing a team to create and implement a successful client retention campaign, focusing on personalized communication and tailored marketing solutions
- Analyzing campaign performance data to identify trends, optimize strategies, and improve ROI for Ticketmaster's marketing efforts
ASSUMPTION: These sample projects demonstrate the strategic and operational responsibilities of the Marketing Manager role at Ticketmaster.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the local and regional marketing teams?
- How does Ticketmaster support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Ticketmaster approach collaboration and knowledge sharing across its global network?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your motivational letter and CV in English by this link by 17th of July 2025
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Ticketmaster's brand and marketing strategies to demonstrate your understanding of the company and its goals
- Follow up with Ticketmaster after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
