📌 Core Information
🔹 Job Title: Marketing Manager, New Zealand
🔹 Company: The LEGO Group
🔹 Location: Auckland, Auckland, New Zealand
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing impactful trade marketing strategies
- Managing consumer/media events from planning to execution
- Evaluating partnership opportunities and growing aligned partnerships
- Budget management and post-campaign reviews
- Collaborating with cross-functional teams and external suppliers
ASSUMPTION: This role requires a balance of strategic thinking, operational excellence, and strong interpersonal skills to succeed in a hybrid work environment.
📋 Key Responsibilities
✅ Plan, develop, and implement impactful trade marketing strategies, including innovative shopper campaigns for key priorities and occasions
✅ Conduct post-campaign reviews to identify commercial impact, wins, and takeaways for future campaigns
✅ Champion shopper insights across the business and ensure strategies translate insights into action
✅ Project manage and operationally coordinate consumer/media events from planning to execution
✅ Evaluate opportunities for partnerships, sponsorships, and media requests, and grow aligned partnerships
✅ Manage the trade marketing budget, tracking and controlling expenses monthly
✅ Establish strong working relationships with marketing, sales, operations, and external suppliers
✅ Be a self-starter with strong skills in running and prioritizing workloads, ensuring alignment with the marketing strategy
✅ Play a key partnering role for the Country Manager, supporting New Zealand in reaching strategic goals
ASSUMPTION: This role involves a mix of strategic planning, project management, and operational tasks, requiring adaptability and strong organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Demonstrated ability in consumer products marketing, with broad experience across all marketing fields, particularly retail marketing and PR and events
Required Skills:
- Demonstrated detail orientation with experience in successful time management, budget management, project management, and marketing logistics
- Effective relationship builder who can collaborate across functions and business units
- Exhibited project management expertise emphasizing successes and team outcomes
- Commercial attitude and analytical skills to evaluate impact
- Experience leading agency relationships
- Proficient in Microsoft Office
- Great teammate, able to work independently, collaboratively, and cross-functionally in a fast-paced environment
- A curious, proactive self-starter with eagerness to learn
- Ability to prioritize and lead multiple demands
- Strong communicator and collaborator
- Strong analytical and Excel skills
- High attention to detail
Preferred Skills:
- Experience working with the LEGO brand
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in consumer products marketing, with a strong focus on retail marketing and PR and events. Experience with trade marketing and event management is highly desirable.
💰 Compensation & Benefits
Salary Range: NZD 120,000 - 150,000 per annum (Based on experience and market rates for a Marketing Manager role in New Zealand)
Benefits:
- Family Care Leave
- Insurances (Life and Disability)
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme (if eligible)
Working Hours: Full-time (40 hours per week), with a hybrid work policy of 3 days in the office
ASSUMPTION: The salary range is estimated based on market rates for a Marketing Manager role in New Zealand, considering the experience level and industry standards. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Global), Small team in New Zealand
Founded: 1932 (Headquarters in Billund, Denmark)
Company Description:
- Purposeful and responsible global brand
- Inspires creativity and imagination worldwide
- Family-owned with regional hubs and manufacturing facilities around the world
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer experiences
- Digital play experiences
- Learning-through-play
- Creativity and imagination
Company Website: https://www.lego.com/en-gb
ASSUMPTION: The LEGO Group is a well-established, global brand with a strong focus on creativity, learning, and play. The company values innovation, collaboration, and a passion for inspiring children.
📊 Role Analysis
Career Level: Mid-level to Senior Marketing Manager
Reporting Structure: Reports directly to the Head of Marketing in Australia, with a dotted line to the Country Manager in New Zealand
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- Potential career progression within the marketing team or broader organization
- Opportunities to work on global campaigns and collaborate with international teams
- Professional development and training opportunities
ASSUMPTION: This role offers opportunities for growth and development within a global organization. The hybrid work arrangement provides flexibility while maintaining a strong connection to the local team and headquarters.
🌍 Location & Work Environment
Office Type: Hybrid (Auckland Off-Site and remote)
Office Location(s): Auckland, New Zealand
Geographic Context:
- New Zealand's largest city and economic hub
- Vibrant cultural scene and diverse communities
- Close proximity to beaches, parks, and outdoor activities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and key stakeholders
- Final round interviews with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and operational skills
- Collaboration and communication skills
- Cultural fit and alignment with LEGO values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of the LEGO brand and its mission
- Prepare examples of successful trade marketing campaigns and event management experiences
- Showcase your analytical skills and ability to evaluate campaign impact
ATS Keywords: Trade Marketing, Event Management, Partnerships, Budget Management, Marketing Strategy, Consumer Insights, Retail Marketing, PR, Project Management, Collaboration, LEGO, Hybrid Work
ASSUMPTION: The application process for the LEGO Group is competitive, and candidates should emphasize their relevant marketing experience, strategic thinking, and strong interpersonal skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing analytics tools (e.g., Google Analytics, social media analytics platforms)
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The LEGO Group uses standard marketing and project management tools, with a focus on Microsoft Office Suite for day-to-day tasks.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Collaboration
- Integrity
Work Style:
- Innovative and creative thinkers
- Strong collaborators and communicators
- Results-driven and proactive self-starters
- Adaptable and flexible in a changing environment
Self-Assessment Questions:
- How do you embody the core values of the LEGO brand in your daily work?
- Describe a time when you successfully managed a complex project or event, and how you ensured its success.
- How do you stay organized and prioritize your workload in a fast-paced environment?
ASSUMPTION: The LEGO Group values creativity, collaboration, and a passion for inspiring children. Candidates should demonstrate a strong cultural fit with these values and be able to provide examples of their alignment with the company's mission.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with remote teams and stakeholders
- Adapting to a hybrid work arrangement and maintaining productivity
- Balancing strategic thinking with operational tasks
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a hybrid work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on trade marketing and event management, with a strong emphasis on partnership growth and evaluation
- Industry-specific context: The toy industry is highly competitive and seasonal, requiring strategic planning and adaptability
- Career path comparison: This role offers opportunities for growth within a global organization, with potential career progression in marketing or related fields
ASSUMPTION: This role is unique in its focus on trade marketing and event management within the toy industry, offering opportunities for growth and development within a global organization.
📝 Sample Projects
- Developing and executing a successful trade marketing campaign for a major retail partner
- Managing a large-scale consumer event, from planning to execution, with positive attendee feedback and commercial impact
- Evaluating and growing an existing partnership, demonstrating clear benefits and aligned outcomes
ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role, focusing on trade marketing, event management, and partnership growth.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for the LEGO Group in New Zealand?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their success?
- How does the LEGO Group foster a culture of creativity and innovation, and how can I contribute to this culture?
- What opportunities are there for professional development and growth within the LEGO Group?
- How does the hybrid work arrangement support work-life balance and productivity?
ASSUMPTION: These interview questions are designed to gain insight into the role's priorities, the company culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful trade marketing campaigns and event management experiences
- Demonstrate your understanding of the LEGO brand and its mission
- Follow up with the hiring team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
