Marketing Manager, Ninja

📌 Core Information

🔹 Job Title: Marketing Manager, Ninja

🔹 Company: SharkNinja

🔹 Location: Frankfurt, Hesse, Germany

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing initiatives and go-to-market launches across the DACH region for NINJA.
• Collaborating with cross-functional teams to understand market trends and drive product listings and distribution.
• Working across a global matrix organization and demonstrating relentless collaboration.
• Driving a consumer-first mentality to develop relevant messaging and creative assets that embody the brand positioning.
• Owning the product lifecycle management end to end and driving the channel strategy for the portfolio.

ASSUMPTION: This role requires a high level of strategic thinking and cross-functional collaboration, with a strong focus on consumer understanding and market trends.

📋 Key Responsibilities

✅ Oversee the continued refinement and development of all go-to-market communications and content across all consumer touch points.

✅ Drive a consumer-first mentality to develop, alongside regional colleagues, relevant messaging and creative assets that embody the brand positioning and deliver clear consumer understanding of the products and brand.

✅ Drive the NPD roadmap for the DACH market, including lifecycle management end to end.

✅ Drive the channel strategy for the portfolio to meet the overarching business objectives and joint business plans with retail partners.

✅ Drive product listings and increase distribution, owning every step of the way to get products ready to launch.

✅ Be the category expert for your dedicated products: understand consumer, price, positioning, competitive landscape and market needs by digesting insights, connect the dots, and effectively summarize conclusions to help better inform roadmap or launch plans.

✅ Partner with cross-functional teams and external agencies to create breakthrough content such as packaging, digital, social, influencer, brand partnerships and CRM.

✅ Collaborate with research partners to validate messaging and content.

✅ Be willing to win as a team, partnering closely with a local and Regional matrixed organization to drive decision making and business goals.

✅ Be nimble and flexible; adapt quickly to changing circumstances or new insights.

✅ Be in the details and hands on; think strategically but drive to action.

✅ Drive priorities and keep momentum going on a mix of projects and project timelines. Respond quickly to shifting priorities without losing sight of longer-range projects and goals.

✅ Think innovatively to solve complex problems creatively.

ASSUMPTION: This role requires a high degree of adaptability, strategic thinking, and strong project management skills to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

Experience: 5-10 years of experience in brand and product marketing, with a focus on consumer insights and product lifecycle management.

Required Skills:

• Proven experience in brand and product marketing.
• Ability to work across a global matrix organization.
• Proposition development and execution experience.
• Product lifecycle management experience with technical aptitude.
• Experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Strong numeracy/commercial acumen.
• Relentless collaboration.
• Experience in consumer electronics considered a plus.

Preferred Skills:

• Experience working in the DACH region.
• Fluency in German and English.

ASSUMPTION: This role requires a strong background in marketing, with a focus on consumer insights and product lifecycle management. Experience working in the DACH region and fluency in German and English are considered a plus.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the DACH region)

Benefits:

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts

Working Hours: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience in the DACH region. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 1,001-5,000 employees. As a mid-sized company, SharkNinja offers a mix of structured processes and agile decision-making, providing opportunities for growth and innovation.

Founded: 1994. SharkNinja has a rich history of disrupting household product categories and establishing leadership positions in the market.

Company Description:

• SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
• Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
• The company's mission is to positively impact people's lives every day in homes around the world.

Company Specialties:

• Consumer Goods and Product Marketing

Company Website: http://www.sharkninja.com

ASSUMPTION: SharkNinja is a well-established company with a strong focus on innovation and consumer-centric product development. The company's size and industry position provide opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth into a leadership position.

Reporting Structure: This role reports directly to the Senior Marketing Manager, DACH region, and collaborates closely with cross-functional teams and external agencies.

Work Arrangement: On-site, full-time position with flexible hours available. The role may require occasional travel within the DACH region.

Growth Opportunities:

• Potential to take on additional responsibilities and lead cross-functional projects.
• Opportunities to work on high-impact initiatives and drive business results.
• Possibility to progress into a leadership role within the marketing organization.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and drive business impact.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.

Office Location(s): Frankfurt, Hesse, Germany

Geographic Context:

• Frankfurt is the fifth-largest city in Germany and a major financial and cultural hub.
• The city offers a high quality of life, with a rich cultural scene, excellent dining options, and easy access to nature.
• Frankfurt is well-connected by public transportation, with a extensive network of trains, trams, and buses.

Work Schedule: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: Frankfurt offers a vibrant and dynamic work environment, with a strong cultural scene and excellent connectivity. The city's high quality of life and central location make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring manager and cross-functional team members
• Final interview with the Senior Marketing Manager, DACH region
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Consumer insights and market trends analysis
• Cross-functional collaboration and stakeholder management
• Project management and prioritization skills
• Cultural fit and alignment with SharkNinja's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Include specific examples of your experience with consumer insights, product lifecycle management, and cross-functional collaboration.
• Demonstrate your understanding of the DACH market and SharkNinja's products.
• Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company.

ATS Keywords: Marketing Manager, Brand Marketing, Product Marketing, Consumer Insights, Product Lifecycle Management, Cross-functional Collaboration, DACH, Germany, Frankfurt

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, consumer insights, and cross-functional collaboration. Tailoring your application materials to highlight these skills and demonstrating your understanding of the DACH market and SharkNinja's products will be crucial for success.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Marketo or similar marketing automation platforms
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Consumer insights and market research tools (e.g., SurveyMonkey, Google Trends)

ASSUMPTION: This role requires proficiency in marketing automation platforms, social media management tools, and project management tools. Familiarity with consumer insights and market research tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Outrageously Extraordinary: Pushing boundaries and delivering results that others only dream of.
• Relentless: Doing whatever it takes to win and never giving up.
• Collaborative: Working together to achieve common goals and drive business success.

Work Style:

• Agile and adaptable, with a focus on driving results and continuous improvement.
• Data-driven and consumer-centric, with a strong emphasis on market trends and consumer insights.
• Collaborative and team-oriented, with a focus on cross-functional collaboration and stakeholder management.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that requires adaptability and strategic thinking?
• Are you comfortable working across a global matrix organization and collaborating with cross-functional teams?
• Do you have a proven track record of driving business results through consumer insights and market trends analysis?

ASSUMPTION: SharkNinja's culture values outrageously extraordinary mindset, relentless pursuit of success, and collaborative teamwork. Candidates who thrive in a fast-paced, dynamic work environment and possess strong strategic thinking and cross-functional collaboration skills will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, with shifting timelines and deadlines.
• Working across a global matrix organization and navigating complex stakeholder relationships.
• Adapting to changing market trends and consumer behaviors in the DACH region.
• Balancing strategic thinking with hands-on execution and attention to detail.

ASSUMPTION: This role presents significant challenges in terms of project management, stakeholder management, and adaptability to changing market trends. Strong organizational skills, strategic thinking, and a relentless focus on driving results will be essential for success.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Senior Product Manager position, with a focus on strategic marketing initiatives and go-to-market launches.
• Unlike other marketing roles, this position requires a strong focus on consumer insights, product lifecycle management, and cross-functional collaboration.
• Career progression in this role may lead to a leadership position within the marketing organization or a broader role within the company.

ASSUMPTION: This role is distinct from other marketing positions in its focus on consumer insights, product lifecycle management, and cross-functional collaboration. Candidates with relevant experience in these areas will be well-suited to this role.

📝 Sample Projects

• Developing and executing a go-to-market launch strategy for a new NINJA product in the DACH region, including consumer research, messaging development, and channel strategy.
• Conducting a comprehensive market analysis of the competitive landscape and consumer trends in the DACH region to inform product positioning and pricing strategy.
• Managing the product lifecycle for an existing NINJA product, including consumer feedback analysis, feature updates, and end-of-life planning.

ASSUMPTION: These sample projects illustrate the strategic thinking, consumer insights, and cross-functional collaboration required for success in this role. Candidates with relevant experience in these areas will be well-suited to the position.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging go-to-market launch you've worked on and how you overcame any obstacles?
• How do you stay up-to-date with market trends and consumer behaviors in the DACH region?
• Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions?
• How do you prioritize and manage multiple projects and priorities simultaneously?
• Can you describe a time when you had to collaborate with cross-functional teams to drive a successful marketing initiative?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, adaptability, and cross-functional collaboration skills, which are critical for success in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on consumer insights, product lifecycle management, and cross-functional collaboration.
• Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company.
• If you are selected for an interview, be prepared to discuss your experience with market trends, consumer insights, and cross-functional collaboration in detail.
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.