📌 Core Information
🔹 Job Title: Marketing Manager Nordics
🔹 Company: Envista Holdings Corporation
🔹 Location: Tuusula, Uusimaa, Finland (Remote work also considered for Denmark, Norway, and Sweden)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Mid-Senior level (3+ years of experience)
🔹 Remote Status: On-site with remote flexibility for certain locations
🚀 Job Overview
Key aspects of this role include:
- Localizing global marketing strategy for the Nordics region
- Driving brand awareness and lead generation through both offline and online channels
- Collaborating with distribution partners to support sell-out initiatives
- Executing direct-to-end-user marketing campaigns
- Contributing to global and European marketing strategy definition
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Localize global marketing strategy and develop a local marketing plan with clear objectives and quantifiable KPIs
✅ Execute marketing plan, manage local marketing budget, monitor and report quantitative marketing performance
✅ Drive brand awareness and engage with key distribution partners to support their planning, budgeting, and execution of sell-out lead generation
✅ Establish and manage relationships with selected distribution partners, dental associations, and local Key Experts / Opinion Leaders (KOL)
✅ Lead cross-functional projects such as social selling initiatives and training programs
✅ Contribute to global and European marketing strategy definition by providing local market insights and representing local needs
✅ Drive local execution of new product launches and lead or contribute to European or Global initiatives and projects
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: BA/BS degree in Marketing or relevant fields
Experience: 3+ years of marketing experience, including medical capital equipment in an indirect, distributor-led model (dental preferred)
Required Skills:
- Proven track record of driving revenue through marketing execution in an indirect channel business
- Experience in online, social, and traditional media, including web analytics
- Knowledge in MS Office, CRM, and marketing automation
- Ability and willingness to travel up to 15% within Europe and internationally
- Native/Fluent in English; additional Nordic language(s) is advantageous (Finnish, Swedish, Norwegian)
Preferred Skills:
- Experience in the dental industry
- Familiarity with the Nordic market
ASSUMPTION: Candidates with a strong marketing background and relevant industry experience will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research for mid-level marketing roles in the Nordics)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
- Employee discounts on dental products and services
Working Hours: Full-time (40 hours per week) with flexible remote work options for certain locations
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: Envista is a large organization with over 10,000 employees globally, providing opportunities for career growth and development
Founded: Envista was founded in 2019 through the combination of several dental industry leaders
Company Description:
- Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives
- The company helps its partners deliver the best possible patient care through industry-leading products, solutions, and technology
- Envista's comprehensive portfolio covers a wide range of dentists' clinical needs for diagnosing, treating, and preventing dental conditions, as well as improving the aesthetics of the human smile
Company Specialties:
- Dental implants and restorative solutions
- Orthodontics
- Digital dentistry
- Preventive and infection control products
Company Website: www.envistaco.com
ASSUMPTION: Envista's large size and diverse portfolio provide ample opportunities for career growth and development within the dental industry.
📊 Role Analysis
Career Level: Mid-Senior level (3+ years of experience)
Reporting Structure: This role reports directly to the Country Manager and collaborates closely with the sales team and distribution partners
Work Arrangement: On-site with remote flexibility for certain locations
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on global initiatives and collaborate with international teams
- Possibility to transition into other roles within Envista's diverse portfolio of dental brands
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers within the dental industry.
🌍 Location & Work Environment
Office Type: Envista's Nordic offices are modern and collaborative workspaces, with remote work options available
Office Location(s): Tuusula, Finland (with remote work options for Denmark, Norway, and Sweden)
Geographic Context:
- The Nordics region offers a high quality of life, with strong social welfare systems and a healthy work-life balance
- The dental industry in the Nordics is well-established and growing, providing ample opportunities for career development
- The region's strong focus on innovation and technology makes it an ideal place for a marketing professional to thrive
Work Schedule: Full-time (40 hours per week) with flexible remote work options for certain locations
ASSUMPTION: The Nordics region provides an attractive work environment for marketing professionals, with a strong focus on work-life balance and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Interview with the hiring manager
- Final interview with the Country Manager
Key Assessment Areas:
- Marketing strategy and planning
- Brand awareness and lead generation tactics
- Collaboration and stakeholder management skills
- Cultural fit and alignment with Envista's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Be prepared to discuss your marketing strategy and how you would approach localizing the global marketing strategy for the Nordics
- Demonstrate your ability to work effectively in a matrix organization and collaborate with various stakeholders
ATS Keywords: Marketing strategy, brand awareness, lead generation, indirect channel, distributor-led model, matrix organization, stakeholder management, Nordic market
ASSUMPTION: Envista's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Web analytics tools (e.g., Google Analytics)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in the marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Results-driven
- Strategic and analytical
- Strong communication and collaboration skills
- Adaptable and resilient
Self-Assessment Questions:
- How do you align with Envista's patient-centered value proposition?
- Describe a time when you had to adapt to a significant change in your marketing strategy or plan?
- How do you approach collaborating with various stakeholders, such as distribution partners, sales teams, and local Key Experts / Opinion Leaders (KOL)?
ASSUMPTION: Envista values candidates who demonstrate a strong cultural fit with the organization's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a matrix organization
- Adapting to a fast-paced, high-stakes environment
- Navigating complex market dynamics and competitive landscapes
- Balancing local market needs with global marketing strategy
ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and the ability to work effectively in a matrix organization.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in the Nordics region due to its focus on the dental industry and indirect, distributor-led model
- Envista's large portfolio of dental brands provides unique opportunities for career growth and development within the dental industry
- This role offers a blend of strategic planning, tactical execution, and stakeholder management, making it an attractive opportunity for marketing professionals looking to advance their careers
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the dental industry.
📝 Sample Projects
- Developing and executing a local marketing plan to drive brand awareness and lead generation in the Nordics region
- Collaborating with distribution partners to support their planning, budgeting, and execution of sell-out lead generation initiatives
- Leading a cross-functional project to launch a new dental product in the Nordics market
ASSUMPTION: These sample projects provide insight into the types of responsibilities and initiatives marketing managers may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does Envista support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 90 days?
- How does Envista measure the success of its marketing initiatives, and how will my performance be evaluated?
- What are the most significant challenges facing the Nordics dental market, and how can this role address them?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for your interview by researching Envista's company values and the dental industry in the Nordics
- Follow up with the hiring manager within one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
