📌 Core Information
🔹 Job Title: Marketing Manager North America
🔹 Company: OFX
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1-2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Driving new customer acquisition and existing customer engagement through multi-channel campaigns targeting B2B ICPs.
- Collaborating with various teams to implement and analyze marketing strategies that support sales targets and enhance brand alignment.
- Managing budget tracking and forecasting with the Search Manager for geographies or campaigns managed.
- Assessing social landscape, engagement, and content opportunities.
- Working closely with the website team on landing pages, site optimizations, and more to support conversion efforts in the region.
ASSUMPTION: This role requires a strategic and hands-on B2B marketer with a strong understanding of digital marketing and campaign management to drive OFX's growth efforts in North America.
📋 Key Responsibilities
✅ Drive ideation, implementation, and execution of segment-based online marketing campaigns and programs to drive customer acquisition, activation, and engagement across the US and Canada.
✅ Be a brand ambassador and align campaigns to OFX's brand and value proposition.
✅ Analyze and identify messaging, creative, and channels that drive profitable conversions, explaining reasons for performance, ideas for improvement, estimated spend, and results.
✅ Collaborate with the broader marketing team on implementation, success metrics, analytics, audience segmentation, messaging, promotions, and retention strategies.
✅ Work with the Acquisition Analytics & Finance teams to identify and address issues and opportunities both technically and in planning/prioritizing.
✅ Actively demonstrate a data-based insight, optimization, and measurement operating methodology.
✅ Communicate with North American leadership team and the sales and customer service teams to ensure marketing campaigns are understood, supporting sales targets and fully supported.
✅ Manage agencies, vendors, and partners.
✅ Partner closely with commercial teams on revenue-generating campaigns, emails, tradeshows, etc.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams to ensure marketing campaigns align with overall business objectives and support sales targets.
🎯 Required Qualifications
Education: BA/BS degree or equivalent experience
Experience: 5+ years of business campaign management marketing experience
Required Skills:
- Campaign management expertise and a passion for enhancing customer experience and revenue growth.
- Strong analytical skills and proficiency in Excel.
- Knowledge of digital tracking solutions (GA, GTM, DCM, or similar).
- Knowledge of Asana, Airtable, Pardot, or similar tools.
- Experience working with or managing agencies.
Preferred Skills:
- Experience in the financial services industry.
- Fluency in additional languages.
ASSUMPTION: While not explicitly stated, experience in the financial services industry and fluency in additional languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000.00 - $140,000.00 USD per year
Benefits:
- Flexible hybrid working model (1-2 days remote).
- Parental leave (16 weeks) or birthday leave.
- Learning and career development opportunities.
- Volunteer day, matched giving, and the opportunity to nominate a charity of choice every quarter.
- Recognition programs, wellbeing activities, and a great work environment.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the financial services industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - OFX specializes in global money movement, offering business accounts, payments, currency risk management, and corporate cards with spend management.
Company Size: OFX has 501-1,000 employees globally, with offices in Sydney, Hong Kong, London, Toronto, San Francisco, Singapore, Auckland, and Dublin.
Founded: OFX was founded in 1998 and has since grown to become a publicly listed and regulated company.
Company Description:
- OFX provides a fast, reliable, and secure way to transfer money globally at a great rate.
- The company offers a user-friendly digital platform combined with 24/7 customer support from their Currency Experts.
- OFX supports 50+ currencies and transfers to over 170 countries worldwide.
Company Specialties:
- Money transfers
- Foreign exchange
- Technology
- Finance
- Currency exchange
- Multi-currency wallet
- International payments
- Currency risk management
Company Website: OFX Website
ASSUMPTION: OFX's extensive global presence and expertise in international payments make it an attractive employer for marketing professionals seeking to gain experience in the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with a focus on driving new customer acquisition and engagement.
Reporting Structure: This role reports directly to the North American Marketing Manager and collaborates with various teams, including the Digital Center of Excellence, regional marketing, commercial teams, and the website team.
Work Arrangement: Hybrid - employees typically work 1-2 days from one of the North American offices (San Francisco, Toronto, or Edmonton).
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the marketing department.
- Opportunities to gain experience in various marketing channels and tactics.
- Access to learning and development opportunities to build capacity and advance career growth.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in the financial services industry and drive growth for a global company.
🌍 Location & Work Environment
Office Type: OFX's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): San Francisco, Toronto, and Edmonton
Geographic Context:
- The San Francisco office is located in the heart of the city, close to public transportation and various amenities.
- The Toronto office is situated in the downtown core, with easy access to public transportation and nearby attractions.
- The Edmonton office is conveniently located near the city center, with ample parking and nearby dining options.
Work Schedule: Full-time (40 hours per week) with flexible hybrid working arrangements (1-2 days remote).
ASSUMPTION: OFX's offices provide a dynamic and engaging work environment that supports collaboration and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the North American Marketing Manager
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign management skills
- Analytical and data-driven approach to decision-making
- Collaboration and communication skills
- Alignment with OFX's brand and value proposition
- Cultural fit and alignment with OFX's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've managed, including metrics and outcomes.
- Research OFX's brand, values, and recent marketing initiatives to demonstrate your understanding of the company and role.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
ATS Keywords: Marketing Manager, North America, B2B, Campaign Management, Digital Marketing, Customer Acquisition, Brand Ambassador, Analytics, Collaboration, Commercial Teams, Hybrid Work
ASSUMPTION: OFX's hiring process is designed to assess candidates' marketing expertise, cultural fit, and alignment with the company's brand and values.
🛠️ Tools & Technologies
- Asana
- Airtable
- Pardot
- Google Analytics
- Google Tag Manager
- DoubleClick Manager
- Social media platforms (LinkedIn, Twitter, Facebook, etc.)
- Email marketing platforms (Pardot, Mailchimp, etc.)
- SEO and SEM tools (Google Ads, SEMrush, Ahrefs, etc.)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies to effectively manage campaigns and analyze performance.
👔 Cultural Fit Considerations
Company Values:
- Make a difference
- Always keep learning
- Showing our social side
- Reward and recognition
- Benefits that mean something
- A great work environment
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align marketing campaigns with a company's brand and value proposition?
- Can you provide an example of a successful marketing campaign you've managed, and how you measured its performance?
- How do you collaborate with various teams to implement and analyze marketing strategies that support sales targets and enhance brand alignment?
ASSUMPTION: OFX values candidates who demonstrate a strong understanding of marketing strategy, data-driven decision-making, and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong project management skills and attention to detail.
- Working in a fast-paced environment may necessitate adaptability and the ability to prioritize tasks effectively.
- Collaborating with various teams may require strong communication and interpersonal skills to ensure alignment and successful campaign execution.
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with the team.
ASSUMPTION: These challenges can be mitigated by effective time management, clear communication, and leveraging the resources and support available within the company.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on driving customer acquisition and engagement for B2B ICPs in the North American market.
- OFX's global presence and expertise in international payments provide unique opportunities for marketing professionals to gain experience in the financial services industry.
- Career progression in this role may lead to senior marketing roles or management positions within the marketing department, with opportunities to gain experience in various marketing channels and tactics.
ASSUMPTION: This role offers a unique opportunity for marketing professionals to drive growth for a global company in the financial services industry.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive new customer acquisition for B2B ICPs in the US and Canada.
- Analyzing campaign performance data to identify trends, optimize messaging, and improve conversion rates.
- Collaborating with the website team to optimize landing pages and improve user experience, leading to increased conversion rates and customer engagement.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the marketing strategies and tactics required to succeed in this position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the marketing team collaborate with other departments, such as sales and customer service, to ensure alignment and support for marketing campaigns?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does OFX support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role, team dynamics, and company priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've managed, including metrics and outcomes.
- Research OFX's brand, values, and recent marketing initiatives to demonstrate your understanding of the company and role.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
