π Core Information
πΉ Job Title: Marketing Manager - North Caribbean
πΉ Company: Liberty Latin America Communications, Inc.
πΉ Location: Basseterre, Saint George Basseterre, Saint Kitts and Nevis
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 3, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and overseeing integrated marketing strategies to support business growth and brand awareness.
- Collaborating with various teams to implement marketing campaigns and ensure a consistent customer experience across all touchpoints.
- Managing a team of marketing professionals across multiple markets in the North Caribbean region.
- Working closely with the Commercial Lead to align marketing efforts with business objectives.
- Monitoring competitor activity and providing proactive suggestions to in-country sales and service teams.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams simultaneously.
π Key Responsibilities
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Develop and deploy successful integrated marketing campaigns from ideation to execution.
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Collaborate with internal support and drive collaboration to ensure campaign success.
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Develop strategies, tactics, and local initiatives to ensure promotions are delivered effectively on the ground.
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Work closely with the Commercial Lead to align marketing efforts with business objectives.
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Work with assigned agencies and the Creative Hub to develop creative briefs and guide creative direction.
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Build a cohesive digital plan to build the brand and generate sales across all digital touchpoints.
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Ensure strategic development of advertising in support of the annual marketing plan.
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Liaise with sales and service managers and product delivery teams to ensure efficient and effective customer delivery of regional and local launches.
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Ensure a consistent customer experience for all promotions and offerings in the market.
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Monitor competitor activity and provide feedback and proactive suggestions to in-country sales and service teams.
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Prepare and implement the local marketing budget along with local marketing executives in each market.
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Work with the Marketing Operations Manager to ensure department policies are adhered to and monitor budgeted spend.
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Supervise the marketing team in the following markets: Anguilla, Antigua, BVI, TCI, St. Kitts & Nevis, Montserrat, and St. Maarten.
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Assign duties and set targets for staff, and mentor and perform regular evaluations of performance.
ASSUMPTION: This role requires strong project management skills, the ability to work well under pressure, and the capacity to manage multiple priorities simultaneously.
π― Required Qualifications
Education: Bachelor's degree in Management, Marketing, or a related field
Experience: 5-10 years of work experience in progressively responsible roles in Marketing. Experience in Public Relations and/or Communications is a plus.
Required Skills:
- Proven experience in developing customer engagement programs that contribute to positive brand perception
- Experience in digital marketing
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Ability to work well under pressure and manage multiple priorities simultaneously
- Strong project management skills
- Fluency in English
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in Spanish
- Knowledge of the Caribbean market
ASSUMPTION: Candidates with experience in the telecommunications industry and/or the Caribbean market may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the telecommunications industry in the Caribbean region)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on company services
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: Liberty Latin America was founded in 2011 as a result of the spin-off of Liberty Global's operations in Latin America and the Caribbean.
Company Description:
- Liberty Latin America is a leading telecommunications company operating in over 20 countries across Latin America and the Caribbean.
- The company offers a range of communications and entertainment services to residential and business customers, including digital video, broadband internet, telephony, and mobile services.
- Liberty Latin America also operates a sub-sea and terrestrial fiber optic cable network that connects approximately 40 markets in the region.
Company Specialties:
- Telecommunications services
- Digital video, broadband internet, telephony, and mobile services
- Sub-sea and terrestrial fiber optic cable network
Company Website: http://www.lla.com
ASSUMPTION: Liberty Latin America is a large, established company with a strong presence in the telecommunications industry in Latin America and the Caribbean. This role offers the opportunity to work in a dynamic and fast-paced environment with a focus on growth and innovation.
π Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Regional Marketing Director.
Work Arrangement: This role is based in Basseterre, Saint Kitts and Nevis, with the possibility of remote work as needed.
Growth Opportunities:
- Potential for advancement to a senior marketing role within the company.
- Opportunities for professional development and training.
- Exposure to a diverse range of markets and cultures within the Caribbean region.
ASSUMPTION: This role offers significant opportunities for career growth and development within a large and dynamic organization.
π Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Basseterre, Saint Kitts and Nevis
Geographic Context:
- The Caribbean region is known for its diverse cultures, languages, and landscapes.
- The North Caribbean region includes the markets of Anguilla, Antigua, BVI, TCI, St. Kitts & Nevis, Montserrat, and St. Maarten.
- This role requires frequent travel to the various markets within the North Caribbean region.
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: This role requires a high degree of flexibility and adaptability, as it involves working with a diverse range of teams and markets across the Caribbean region.
πΌ Interview & Application Insights
Typical Process:
- Phone or video screening with the HR department
- In-depth interview with the hiring manager
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and team management skills
- Communication and interpersonal skills
- Knowledge of the telecommunications industry and the Caribbean market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing strategy, campaign management, and team leadership.
- Research the company and the telecommunications industry in the Caribbean region to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Marketing strategy, campaign management, team leadership, telecommunications industry, Caribbean market, integrated marketing, customer engagement, brand awareness
ASSUMPTION: The application process for this role is likely to be competitive, so it is important to tailor your application materials to highlight your relevant experience and skills and to demonstrate your enthusiasm for the role.
π οΈ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in a range of marketing and project management tools, as well as a strong working knowledge of the telecommunications industry and the Caribbean market.
π Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Customer focus
Work Style:
- Dynamic and fast-paced environment
- Strong focus on growth and innovation
- Collaborative and team-oriented culture
- Results-driven and performance-focused
Self-Assessment Questions:
- Do I have a proven track record of developing and executing successful marketing campaigns?
- Am I comfortable working in a dynamic and fast-paced environment with a strong focus on growth and innovation?
- Do I have strong leadership and team management skills, with the ability to work well under pressure and manage multiple priorities simultaneously?
- Am I comfortable working with a diverse range of teams and markets across the Caribbean region?
ASSUMPTION: Liberty Latin America is a dynamic and fast-paced organization with a strong focus on growth and innovation. Candidates who are comfortable working in a results-driven and performance-focused environment with a collaborative and team-oriented culture are likely to be a good fit for this role.
β οΈ Potential Challenges
- Managing a team of marketing professionals across multiple markets in the North Caribbean region may present logistical and communication challenges.
- Working in a dynamic and fast-paced environment with a strong focus on growth and innovation may require long hours and tight deadlines.
- Frequent travel to the various markets within the North Caribbean region may present personal and family challenges.
- The telecommunications industry in the Caribbean region is highly competitive, and this role may require significant effort to maintain market share and drive business growth.
ASSUMPTION: This role presents significant opportunities for career growth and development, but it also comes with its own set of unique challenges and demands.
π Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role in a smaller organization, but with the added responsibility of managing a team of marketing professionals across multiple markets.
- In the telecommunications industry, this role is similar to a Marketing Manager role for a specific region or market, but with a broader scope and more strategic focus.
- In terms of career path, this role is a stepping stone to a senior marketing role within the company, with the potential for further advancement to a regional or global marketing leadership position.
ASSUMPTION: This role offers significant opportunities for career growth and development within a large and dynamic organization, but it also requires a high degree of strategic thinking, leadership, and team management skills.
π Sample Projects
- Developing and executing a regional marketing campaign to launch a new product or service across multiple markets in the North Caribbean region.
- Conducting market research to assess the competitive landscape and identify opportunities for growth and differentiation in the telecommunications industry in the Caribbean region.
- Managing a team of marketing professionals to develop and execute a series of local marketing campaigns to drive brand awareness and customer engagement in each market within the North Caribbean region.
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and challenges that this role may present, and to provide insight into the types of projects that a successful candidate may be expected to manage.
β Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the North Caribbean markets, and how this role fits into that vision?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance, and how does that apply to this role?
ASSUMPTION: These questions are designed to provide insight into the company's long-term vision, culture, and expectations for this role, and to help the candidate assess whether this opportunity aligns with their personal and professional goals.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching the company and the telecommunications industry in the Caribbean region.
- Be ready to discuss your experience with marketing strategy, campaign management, and team leadership.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.