Marketing Manager - Northern Europe

📌 Core Information

🔹 Job Title: Marketing Manager - Northern Europe

🔹 Company: Axon

🔹 Location: Amsterdam, North Holland, Netherlands

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies tailored to the Benelux and Nordics regions
• Managing public relations and public affairs campaigns to enhance Axon's reputation and brand visibility
• Planning and executing marketing campaigns and events to drive business growth
• Collaborating with sales teams to provide strategic insights and enablement assets
• Managing relationships with external partners, including agencies and customers

ASSUMPTION: This role requires a strong understanding of the Northern European market, with a focus on the Benelux and Nordics regions. The ideal candidate will have experience working with customers in these regions and be fluent in English.

📋 Key Responsibilities

✅ Own the Northern Europe marketing function, leading the development and execution of marketing strategies tailored to the Benelux and Nordics regions

✅ Act as a market expert, drawing from research, competitive intelligence, and customer insights to position Axon effectively across customer sets

✅ Increase awareness and shift perception in Axon's core policing market, creating a pipeline to drive adoption of its growing product portfolio

✅ Stay attuned to global public safety trends, regulatory developments, and local public affairs landscapes to inform marketing strategies

✅ Manage agencies and other external partners to deliver on the region's marketing objectives

✅ Own overall market metrics, including events ROI, ad and sponsorship ROS, lead progression, and pipeline influence

✅ Work with public affairs agencies to develop and execute key PR and public affairs campaigns, ensuring alignment with both global and local business objectives

✅ Proactively manage Axon's reputation and enhance brand visibility by responding to emerging issues, managing crises, and securing strategic media placements

✅ Collaborate with the corporate communications team to ensure messaging is consistent, timely, and relevant for both external audiences and internal stakeholders

✅ Partner with government affairs teams to support advocacy efforts and policy initiatives, positioning Axon as a leader in the public safety industry

✅ Collaborate with events and digital teams to plan, manage, and execute in-person, hybrid, and webinar events

✅ Create and implement integrated marketing campaigns that include case studies, video content, digital campaigns, and public relations strategies

✅ Drive new, creative approaches to reach key audiences and personas using various channels and content mediums

✅ Deliver consistent and meaningful customer experiences and events that generate new and repeat business

✅ Manage regional brand presence, including in online channels (social, web)

✅ Track ROI, engagement, and audience feedback to refine and optimize campaign and event strategies

✅ Provide strategic insights into Axon's go-to-market motion and competitive positioning to create and progress opportunities

✅ Create and deploy field-facing enablement assets, sales playbooks, and content that aligns with priority selling scenarios

✅ Develop and execute strategies in partnership with the sales team to promote cross-sell and upsell opportunities

✅ Collaborate with agency partners to coordinate media outreach, co-marketing initiatives, and customer reference opportunities

✅ Manage internal relationships to build cohesive product launch plans, adapt content for local markets, and support the sales team in achieving their goals

✅ Foster strong ties with public relations, public affairs, and external communications teams to ensure a unified, impactful message across regions

ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple projects and deadlines simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience

Experience: 7+ years of marketing experience, ideally at a public safety, SaaS, or technology company

Required Skills:

• Proven experience developing and executing marketing strategies
• Expertise in digital/growth marketing, events, and public relations or public affairs
• Excellent interpersonal skills with the ability to speak and write English fluently
• Experience working with customers in Northern Europe (Benelux, Nordics)

Preferred Skills:

• Experience working with customers in the public safety industry
• Fluency in additional European languages (e.g., Dutch, Swedish, Norwegian, Finnish)

ASSUMPTION: While not explicitly stated, a strong understanding of the public safety industry and its trends would be beneficial for this role. Additionally, experience working with customers in the Benelux and Nordics regions is highly preferred.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Marketing Manager with 7+ years of experience in the Netherlands)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 7+ years of experience in the Netherlands. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Public Safety

Company Size: 1,001-5,000 employees (Large enterprise with significant resources and a global presence)

Founded: 1993 (With a rich history and established reputation in the public safety industry)

Company Description:

• Protects life by providing innovative public safety solutions
• Offers a range of products, including TASER conducted energy weapons, body-worn and in-car cameras, evidence management software, and more
• Committed to reducing gun-related deaths between police and the public by 50% by 2033

Company Specialties:

• Electronics manufacturing
• Technology and software development
• New product marketing
• Law enforcement sales
• Research and development
• Artificial intelligence and virtual reality
• Public safety training
• UX design
• Less lethal weapons
• Body cameras
• Drones
• Records management systems
• TASER conducted energy weapons
• Policing and justice
• Transparency

Company Website: http://www.axon.com

ASSUMPTION: Axon is a well-established company with a strong presence in the public safety industry. It offers a comprehensive suite of products and services, providing ample opportunities for growth and development within the organization.

📊 Role Analysis

Career Level: Mid-level (With the opportunity to grow and take on more responsibility as the company expands in Northern Europe)

Reporting Structure: Reports directly to the Vice President of International Marketing, with a matrixed reporting structure to other regional marketing teams and functional leaders

Work Arrangement: On-site, with occasional remote work flexibility

Growth Opportunities:

• Potential to expand the role's scope as Axon grows in the Northern European market
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Possibility to take on additional responsibilities or move into a management role as the team grows

ASSUMPTION: This role offers significant growth potential, as Axon continues to expand its presence in the Northern European market. The ideal candidate will be proactive, ambitious, and eager to take on new challenges as they arise.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Amsterdam, North Holland, Netherlands

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong business ecosystem
• Benelux and Nordics regions offer diverse cultural experiences and business opportunities
• Northern Europe is home to a significant number of Axon's customers and partners

Work Schedule: Full-time, with occasional remote work flexibility

ASSUMPTION: The Amsterdam office provides a dynamic, collaborative work environment, with easy access to public transportation and nearby amenities. The location offers ample opportunities for networking and professional development within the industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and situational interview with the hiring manager and a member of the HR team
• Final interview with key stakeholders, including regional leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy development and execution
• Public relations and public affairs experience
• Event planning and management
• Sales enablement and collaboration
• Relationship management and stakeholder communication

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing strategy approach and provide examples of successful campaigns you've executed
• Demonstrate your understanding of the Northern European market and Axon's products and services
• Showcase your ability to work collaboratively and manage multiple projects simultaneously

ATS Keywords: Marketing Strategy, Public Relations, Public Affairs, Digital Marketing, Event Management, Sales Enablement, Agency Management, Brand Management, Campaign Execution, Crisis Management, Government Affairs, Market Metrics, Interpersonal Skills, Content Creation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy development and execution skills, as well as their ability to work collaboratively and manage multiple projects simultaneously. Candidates should be prepared to provide specific examples of their marketing experience and achievements.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Public relations and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)

ASSUMPTION: The ideal candidate will have experience working with a variety of marketing, project management, and design tools, as well as a strong understanding of the public relations and media landscape.

👔 Cultural Fit Considerations

Company Values:

• Protect Life
• Act with Integrity
• Pursue Innovation
• Embrace Diversity
• Work Together

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Results-focused and accountable
• Committed to Axon's mission and values

Self-Assessment Questions:

• How do you align with Axon's core value of 'Protect Life' and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope? How did you handle it?
• How do you approach working with diverse teams and stakeholders, and how have you fostered a collaborative work environment in the past?

ASSUMPTION: Axon values candidates who are passionate about its mission to protect life and who demonstrate a strong commitment to its core values. The ideal candidate will be adaptable, collaborative, and results-driven, with a proven track record of success in marketing roles.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including customers, partners, and internal teams
• Adapting to changing market conditions and regulatory environments
• Balancing global and local marketing objectives
• Managing crises and reputational risks

ASSUMPTION: The Marketing Manager, Northern Europe, will face a variety of challenges, including managing multiple projects and deadlines, working with diverse stakeholders, and adapting to changing market conditions. The ideal candidate will be adaptable, resilient, and capable of thriving in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike other regional marketing roles, this position requires a strong understanding of the Northern European market, with a focus on the Benelux and Nordics regions
• This role offers the opportunity to work with a diverse range of customers and partners, providing ample opportunities for professional growth and development
• As a mid-level role within a large enterprise, this position offers significant growth potential, with the opportunity to take on additional responsibilities or move into a management role as the team grows

ASSUMPTION: This role offers unique opportunities for growth and development within the public safety industry. The ideal candidate will be proactive, ambitious, and eager to take on new challenges as they arise.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product in the Benelux region, including market research, competitive analysis, and customer segmentation
• Managing a public relations crisis in the Nordics, including media outreach, messaging development, and stakeholder communication
• Planning and executing an event to showcase Axon's suite of products and services to key customers and partners in the Benelux and Nordics regions

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges the Marketing Manager, Northern Europe, may face. The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to manage multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing organization, and what opportunities are there for growth and development?
• What are the most significant challenges facing the Northern European market, and how can this role address them?
• How does Axon support the professional development and growth of its marketing team members?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These key questions will help candidates better understand the role's priorities, challenges, and growth opportunities, as well as Axon's approach to professional development and diversity, equity, and inclusion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Axon's products, services, and mission, as well as the Northern European market
• Practice your marketing strategy development and execution skills, and be prepared to discuss your approach to public relations, event planning, and sales enablement
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.