📌 Core Information
🔹 Job Title: Marketing Manager, NYC (FTC, 1 year)
🔹 Company: Sofar Sounds
🔹 Location: New York, NY
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local content marketing strategy to increase brand awareness and drive ticket sales
- Creating and managing social media content, and leading community management for local channels
- Collaborating with the Lifecycle Marketing Manager to create relevant and local email and SMS content
- Activating local partners and executing tailored marketing initiatives to bring in new audiences
- Monitoring and measuring the effectiveness of content across channels to analyze reach, growth, and engagement
ASSUMPTION: This role requires a strong understanding of local trends and a deep commitment to supporting the creative community in NYC.
📋 Key Responsibilities
✅ Build local content marketing strategy to increase brand awareness and drive ticket sales
✅ Create and execute strategy for merchandising (visual, copy) the shows on our website to enhance the customer experience, drive conversion, and maximize sales
✅ Develop and execute on our social media strategy, film/produce/edit video content, and lead community management for our @sofarnyc social channels
✅ Work in partnership with our Lifecycle Marketing Manager to create email and SMS copy which feel relevant and local to your community and lead to growth and conversion
✅ Create and execute boosted social media campaigns to drive ticket sales
✅ Activate local partners and execute tailored marketing initiatives (influencers, affinity organizations, community groups, local businesses) to bring in new audiences and boost brand awareness
✅ Monitor and measure the effectiveness of content across channels - analyzing reach, growth and engagement
✅ You’ll be a key local leader, working across the Sofar team to keep growing the Sofar community in ways consistent with Sofar’s values
ASSUMPTION: This role involves on-call, night, and weekend availability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience owning and developing marketing channels around artist discovery, live events, or experiences
Required Skills:
- Proven expertise in content creation and social media strategy
- Excellent storytelling skills and natural copywriting ability
- Strong project management skills and ability to thrive on a challenge
- Deep commitment to supporting a vibrant and diverse creative community
Preferred Skills:
- 2+ years of experience in photo/video editing within Canva, Capcut, etc.
- Familiarity with local NYC trends and cultural landscape
ASSUMPTION: Candidates with experience in the music industry or live events may be given preference.
💰 Compensation & Benefits
Salary Range: $5,000 - $6,000 per month
Benefits:
- Opportunity to work in a creative and dynamic environment
- Flexible work schedule
- Potential for career growth within the company
Working Hours: Full-time, one year fixed term contract with on-call, night, and weekend availability
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the NYC area.
📌 Applicant Insights
🔍 Company Context
Industry: Sofar Sounds operates in the events services industry, focusing on live music and cultural experiences.
Company Size: Sofar Sounds has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: Sofar Sounds was founded in 2009, making it a well-established company with a proven track record in the industry.
Company Description:
- Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences.
- The company brings people together to create space for discovery, community, and connection in non-traditional, unexpected places across 78 countries and growing.
- Sofar Sounds is deeply passionate about supporting artists and creating memorable, intimate fan experiences worldwide.
Company Specialties:
- Live Music
- Events
- Concerts
- Music Industry
- Performance Art
- Performance Poetry
- Poetry
- Events Industry
- Entertainment
- Entertainment Industry
- Music Events
- Gigs
- House Concerts
- House Shows
- Secret Shows
- Pop-Up Shows
- Event Production
- Event Management
- Live Music Production
Company Website: http://www.sofarsounds.com
ASSUMPTION: Sofar Sounds' focus on unique and intimate experiences sets it apart from traditional event companies.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 5-10 years of experience in marketing, content creation, or a related field.
Reporting Structure: The Marketing Manager reports directly to the NYC General Manager.
Work Arrangement: This is a full-time, one-year fixed term contract position with on-call, night, and weekend availability.
Growth Opportunities:
- Potential for career growth within the company as Sofar Sounds continues to expand globally.
- Opportunity to work closely with the NYC General Manager and gain valuable leadership experience.
- Chance to collaborate with local partners and influencers to grow the Sofar community in NYC.
ASSUMPTION: This role offers significant growth potential for the right candidate, as Sofar Sounds continues to grow and expand its global presence.
🌍 Location & Work Environment
Office Type: Sofar Sounds has a physical office in New York, NY.
Office Location(s): New York, NY 10013, US
Geographic Context:
- New York City is a major cultural hub with a vibrant arts and music scene.
- The city's diverse population and thriving creative community provide ample opportunities for marketing and event planning.
- NYC's competitive job market may require candidates to demonstrate their unique qualifications and fit for the role.
Work Schedule: Full-time, one year fixed term contract with on-call, night, and weekend availability
ASSUMPTION: The work environment at Sofar Sounds is dynamic and fast-paced, with a strong emphasis on creativity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the NYC General Manager
- In-person or virtual interview with the Sofar Sounds marketing team
- Final interview with the NYC General Manager
Key Assessment Areas:
- Candidates' understanding of local trends and the NYC creative community
- Candidates' ability to create engaging and relevant content for social media and email marketing
- Candidates' project management skills and ability to thrive in a fast-paced environment
- Candidates' alignment with Sofar Sounds' values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of local trends and the NYC creative community in your application materials.
- Showcase your creativity and storytelling abilities through your application materials.
ATS Keywords: Marketing, Content Creation, Social Media Strategy, Community Management, Project Management, Storytelling, Video Editing, Brand Awareness, Audience Engagement, Event Promotion, Email Marketing, Influencer Marketing, Data Analysis, Creative Strategy, Customer Experience, Collaboration
ASSUMPTION: Sofar Sounds uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and application materials can help your application stand out.
🛠️ Tools & Technologies
- Canva
- Capcut
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using various marketing and project management tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Community
- Collaboration
- Passion
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on creativity and innovation
Self-Assessment Questions:
- How do you stay up-to-date with local trends and the NYC creative community?
- Can you provide an example of a successful social media campaign you've created or managed?
- How do you approach working with local partners and influencers to promote events and grow brand awareness?
ASSUMPTION: Candidates who demonstrate a strong understanding of Sofar Sounds' values and a compatible work style are more likely to succeed in this role.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to be adaptable and able to manage multiple projects simultaneously.
- The on-call, night, and weekend availability may present scheduling challenges for some candidates.
- The competitive job market in NYC may require candidates to demonstrate their unique qualifications and fit for the role.
- The role's focus on local trends and the NYC creative community may require candidates to have a deep understanding of the local market.
ASSUMPTION: Candidates should carefully consider these potential challenges and ensure they are a good fit for the role before applying.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions in the events industry, but with a focus on local trends and the NYC creative community.
- Unlike other roles in the industry, this position requires a deep commitment to supporting a vibrant and diverse creative community in NYC.
- Career progression in this role may involve moving into a more senior marketing or management position within Sofar Sounds or a similar company.
ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and expectations of this position.
📝 Sample Projects
- Creating and executing a social media campaign to promote an upcoming Sofar Sounds event in NYC
- Developing and implementing an email marketing strategy to engage local audiences and drive ticket sales
- Collaborating with local partners and influencers to create tailored marketing initiatives that bring in new audiences and boost brand awareness
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical work schedule for this role, including on-call, night, and weekend availability?
- How does Sofar Sounds support the growth and development of its employees?
- What are the most important qualities and skills for someone to succeed in this role?
- How does Sofar Sounds measure the success of its marketing campaigns, and what metrics are most important for this role?
- What opportunities are there for growth and advancement within Sofar Sounds, and how has the company supported the career development of its employees in the past?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role and assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of local trends and the NYC creative community in your application materials.
- Showcase your creativity and storytelling abilities through your application materials.
- Follow up with Sofar Sounds one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
