🔹 Job Title: Marketing Manager OATES ANZ
🔹 Company: Freudenberg Group
🔹 Location: Melbourne (Broadmeadows), VIC, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision making and a proven track record in digital marketing, media management, and SEO.
✅ Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking, and go-to-market plans.
✅ Implement product and pricing strategies (NRM) in alignment with Regional Marketing.
✅ Based on data analytics, understand consumer/shopper insights, competitive trends, and key portfolio benefits to best position our branded products to serve consumers.
✅ Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both in-store and online).
✅ Support the Director of Marketing to develop and implement Media (PAID Digital and non-digital campaigns) following the communication strategy based on brand objectives.
✅ Develop customer selling stories (both national and account-specific) and coordinate customer line reviews to help drive top-line sales, awareness, and trial of products for customer shelf sets.
✅ Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent.
✅ Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPI's.
✅ Track products P&L and product Gross Margin mix by Category.
✅ Foster strong customer care support & best practices to maintain a high level of consumer satisfaction (Live LEARN approach: Listen; Empathize; Apologize; React; Now).
ASSUMPTION: This role requires strong project management skills, the ability to work cross-functionally, and a deep understanding of the consumer packaged goods industry.
Education: Degree in Business Administration or Marketing, MBA preferred
Experience: Minimum 5 years of job experience as a Marketing generalist – Consumer Packaged Goods preferred
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the consumer packaged goods industry and a strong background in digital marketing will be highly competitive for this role.
Salary Range: Based on industry standards for a Marketing Manager role in Australia with 5-10 years of experience, the estimated salary range is AUD 120,000 - 160,000 per annum. This estimate takes into account the company's size and the location of the role.
Benefits:
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
Industry: Freudenberg Group operates in the Motor Vehicle Manufacturing industry, with a focus on innovation, quality, and technology. The company is a global technology group that strengthens its customers and society long-term through forward-looking innovations.
Company Size: With over 52,000 employees worldwide and a presence in over 60 countries, Freudenberg Group is a large, multinational organization. This size offers opportunities for career growth and exposure to diverse markets and products.
Founded: Freudenberg Group was founded in 1849 and has a rich history of innovation and excellence. The company has evolved over time to become a global leader in its industry.
Company Description:
Company Specialties:
Company Website: www.freudenberg.com
ASSUMPTION: Freudenberg Group's large size and global presence offer unique opportunities for career growth and exposure to diverse markets and products. The company's focus on innovation and technology makes it an attractive employer for individuals seeking a dynamic and forward-thinking work environment.
Career Level: This role is a mid-level management position, reporting directly to the Director of Marketing. The ideal candidate will have 5-10 years of experience in marketing, with a strong background in digital marketing and media management.
Reporting Structure: The Marketing Manager OATES ANZ will report directly to the Director of Marketing and work closely with cross-functional teams, including sales, product management, and customer care.
Work Arrangement: This is an on-site, full-time position based in Melbourne (Broadmeadows), VIC, Australia. Occasional remote work may be considered, depending on the candidate's needs and the company's policies.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a global organization and make a significant impact on the company's success. The ideal candidate will be a strategic thinker with strong analytical skills and a proven track record in digital marketing and media management.
Office Type: Freudenberg Group's office in Melbourne (Broadmeadows), VIC, Australia, is a modern, professional workspace that fosters collaboration and innovation.
Office Location(s): Melbourne (Broadmeadows), VIC, Australia
Geographic Context:
Work Schedule: Standard business hours, Monday to Friday, with occasional overtime as needed to meet project deadlines.
ASSUMPTION: The Melbourne (Broadmeadows) office offers a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities. The location provides an excellent base for marketing professionals to grow their careers and make a significant impact on the company's success.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Product Management, Data Analytics, Digital Marketing, Media Management, SEO, P&L Management, Interpersonal Relationship Management, Business Communication, Critical Thinking, Decision-Making, Consumer Insights, Market Growth, Profitability Tracking, Customer Care, Merchandising
ASSUMPTION: The application process for this role is designed to assess the candidate's strategic thinking, digital marketing expertise, and cultural fit with Freudenberg Group. Applicants should tailor their application materials to highlight their relevant experience and skills and prepare for in-depth discussions about their qualifications during the interview process.
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, social media management tools, and data analysis tools to effectively manage the product portfolio and drive business growth.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Freudenberg Group values a strong cultural fit with its employees, emphasizing innovation, quality, responsibility, sustainability, customer orientation, diversity, and team spirit. Applicants should assess their alignment with these values and be prepared to discuss their work style and approach to collaboration during the interview process.
ASSUMPTION: Applicants should consider the potential challenges associated with this role and assess their ability to manage their time effectively, work in a competitive environment, and travel as needed to succeed in this position.
ASSUMPTION: Applicants should research similar marketing manager roles and the consumer packaged goods industry to gain a better understanding of the unique requirements and opportunities associated with this position.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the ideal candidate may face in this role. Applicants should be prepared to discuss their relevant experience and skills in managing marketing projects and driving business growth.
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview process to demonstrate their interest in the role and the company, and to gain a better understanding of the organization's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.