- Job Title: Marketing Manager of Hershey & Oh Henry
- Company: The Hershey Company
- Location: Mississauga, Ontario, Canada
- Job Type: On-site, Full-time
- Category: Marketing
- Date Posted: April 11, 2025
🚀 Job Overview
Key aspects of this role include:
- Brand Leadership: Drive the growth and overall health of the Hershey and Oh Henry brand portfolio.
- Strategic Planning: Develop and implement annual business reviews and marketing plans based on solid analysis and strong consumer insights.
- Cross-functional Teamwork: Collaborate with internal and external teams to execute brand strategies flawlessly.
- Innovation: Develop and execute meaningful new products/commercialize new products to drive brand development and growth.
- Financial Management: Complete business ownership of brand's annual operating plan, including budgeting, SKU management, financial forecasting, and reporting.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to successfully manage a well-known brand portfolio.
📋 Key Responsibilities
- Brand Strategy: Develop and implement annual business reviews and marketing plans based on solid analysis and strong consumer insights.
- Consumer Research: Work with research team members to direct consumer research and ensure key insights and learnings are captured and acted upon.
- Brand Building: Lead the development and execution of brand building initiatives, including promotions and/or advertising, ensuring key learnings are captured for future activities.
- Product Development: Develop and execute meaningful new products/commercialize new products that will drive brand development and growth.
- Financial Management: Complete business ownership of brand's annual operating plan, including risks and opportunities, budgeting, SKU management, financial forecasting, and reporting.
- Sales Strategy: Work closely with key cross-functional partners, specifically in the customer marketing and sales areas, to ensure brand strategies drive closely linked sales strategies and communications.
ASSUMPTION: The marketing manager is expected to balance brand-building activities with sales-driven strategies to maximize overall brand performance.
🎯 Required Qualifications
- Education: Business degree or equivalent experience with a marketing or related major preferred.
- Experience: A minimum of 5 years of progressive brand management experience in the Packaged Goods industry or similarly disciplined industry.
- Required Skills:
- Strong personal leadership, cross-functional teamwork, and strategic thought leadership.
- Solid analytic skills, presentation skills, interpersonal and oral/written communication skills.
- Solid understanding of financial statements and accounting principles.
- Proven track record of leading agencies to create and execute high-impact marketing campaigns.
- Preferred Skills:
- Experience working with consumer research agencies.
- Familiarity with the confectionery industry.
ASSUMPTION: A strong background in brand management, coupled with excellent leadership and communication skills, is crucial for success in this role.
💰 Compensation & Benefits
- Salary Range: CAD 120,000 - 150,000 per year (based on industry standards for a Marketing Manager in Mississauga, Ontario, with 5-10 years of experience).
- Benefits:
- Flexible Work Environment
- Flexible Dress Policy
- Corporate Social Responsibility Programs
- Health and Wellness Reimbursement Program
- Rewards and Recognition Programs
- Exposure to Confectionery Products
- Working Hours: Full-time, typically 40 hours per week, with flexibility based on business needs.
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Confectionery and Snack Foods
- Company Size: 10,001+ employees (Global)
- Founded: 1894 (Hershey, PA, USA)
- Company Description: The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With approximately 20,000 employees around the world, Hershey operates responsibly and supports its people and communities.
- Company Specialties: Consumer Packaged Goods, Confectionery, Snacks, Brand Management, Marketing
📊 Role Analysis
- Career Level: Mid-level to Senior-level Marketing Manager role, with potential for growth into a Director or Vice President position.
- Reporting Structure: Reports directly to the Senior Marketing Manager or Brand Director.
- Work Arrangement: On-site, full-time, with flexibility for remote work based on business needs and team preferences.
- Growth Opportunities: Potential for career progression within the marketing department or broader organization, as well as opportunities to work on different brands and categories.
ASSUMPTION: This role offers a unique opportunity to work for a well-established, global company with a strong brand portfolio and a commitment to employee growth and development.
🌍 Location & Work Environment
- Office Type: Modern, LEED-certified office space designed for teamwork and productivity.
- Office Location: Mississauga, Ontario, Canada (5750 Explorer Drive, Suite 500)
- Geographic Context: Mississauga is part of the Greater Toronto Area (GTA), offering a diverse cultural scene, numerous amenities, and easy access to downtown Toronto.
- Work Schedule: Standard full-time hours, with flexibility based on business needs and team preferences.
ASSUMPTION: The work environment is designed to foster collaboration and productivity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
- Typical Process: Phone or video screening, followed by in-person or virtual interviews with the hiring manager and relevant team members.
- Key Assessment Areas: Strategic thinking, leadership skills, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, teamwork, and problem-solving skills.
- Research the company and its brands to demonstrate your enthusiasm and understanding of the business.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Jira)
- Consumer research tools (e.g., SurveyMonkey, Typeform, Google Forms)
👔 Cultural Fit Considerations
- Company Values: Milton Hershey's original values of integrity, fairness, and respect for people continue to guide the company's culture today, along with a commitment to innovation, quality, and customer focus.
- Work Style: The Hershey Company fosters a collaborative, team-oriented work environment with a focus on open communication, continuous learning, and work-life balance.
- Self-Assessment Questions:
- How do you align with Milton Hershey's original values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a team environment, and what steps do you take to ensure open communication and collaboration?
- How do you balance long-term strategic planning with day-to-day tactical execution, and what tools or techniques do you use to stay organized and focused?
ASSUMPTION: A strong cultural fit is essential for success at The Hershey Company, as the organization values employees who embody its core values and contribute to a positive work environment.
⚠️ Potential Challenges
- Brand Management: Balancing the needs and expectations of multiple stakeholders, including consumers, retailers, and internal teams.
- Cross-functional Collaboration: Working effectively with various departments, such as sales, finance, and operations, to execute brand strategies.
- Market Dynamics: Adapting to changing consumer preferences, market trends, and competitive landscapes in the confectionery and snack foods industry.
📈 Similar Roles Comparison
- Brand Manager (CPG): This role is similar to a Brand Manager in the Consumer Packaged Goods (CPG) industry, with a focus on brand strategy, marketing planning, and cross-functional teamwork. However, the Hershey & Oh Henry Marketing Manager role has a broader scope, encompassing multiple brands and a larger team.
- Senior Marketing Manager: This role is a step up from a Senior Marketing Manager position, offering more strategic responsibilities and a broader scope of influence. However, the Hershey & Oh Henry Marketing Manager role may have less direct reports and more focus on specific brands.
- Product Manager (CPG): While both roles involve product development and commercialization, the Hershey & Oh Henry Marketing Manager role has a stronger focus on brand strategy, marketing communications, and cross-functional teamwork.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, requiring a strong balance of leadership, analytical, and communication skills.
📝 Sample Projects
- Brand Repositioning: Develop and execute a brand repositioning strategy for Hershey's KISSES brand to target a younger demographic while maintaining its iconic status.
- New Product Launch: Lead the development and launch of a new Oh Henry! product line, targeting a specific consumer segment and distribution channel.
- Marketing Campaign: Plan and execute a integrated marketing campaign for the Reese's brand, leveraging digital and traditional channels to drive brand awareness and sales.
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, creative, and tactical nature of the Hershey & Oh Henry Marketing Manager role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing department and company structure?
- What are the most significant challenges facing the Hershey & Oh Henry brands, and how can this role address them?
- How does the company support the growth and development of its marketing managers?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the organization's priorities and expectations.
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://careers.thehersheycompany.com/job/Mississauga-Marketing-Manager-of-Hershey-&-Oh-Henry-Onta/1281677100/).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, teamwork, and problem-solving skills.
- Research the company and its brands to demonstrate your enthusiasm and understanding of the business.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
