Marketing Manager, Off Campus Partners - Apartments.com

📌 Core Information

🔹 Job Title: Marketing Manager, Off Campus Partners - Apartments.com

🔹 Company: CoStar Group

🔹 Location: Charlottesville, Virginia, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing initiatives to grow brand awareness and generate leads
• Managing digital campaigns across various channels
• Creating high-impact content for students and universities
• Supporting key events and analyzing performance to optimize results
• Collaborating with cross-functional teams to align on strategy, messaging, and goals

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on digital marketing efforts that increase reach, engagement, and conversions.

📋 Key Responsibilities

✅ Own and execute marketing initiatives to increase awareness and generate qualified leads

✅ Develop and execute digital marketing campaigns across social media, email, and paid channels

✅ Lead the creation and delivery of content that reinforces brand messaging and supports student and university engagement

✅ Oversee and optimize website content for SEO, clarity, and user experience with a focus on engagement and conversion

✅ Manage advertising campaigns and analyze performance to refine strategy and maximize ROI

✅ Track and report on website traffic, lead generation, and campaign effectiveness using Google Analytics and related tools

✅ Collaborate with cross-functional teams to align on strategy, messaging, and goals

✅ Maintain and manage Off Campus Partners’ content and template library for consistency and efficiency

✅ Coordinate virtual and in-person events, overseeing registrations, logistics, marketing strategy, and virtual site set up

✅ Stay informed on higher education and student housing trends to inform marketing strategy and messaging

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong project management skills and the ability to manage multiple priorities and meet deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications or Marketing from an accredited, not-for-profit University or College

Experience: 2-4 years of experience in marketing, with a focus on digital strategy, content creation, or social media management

Required Skills:

• Proficiency in graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Strong understanding of SEO, SEM, and digital marketing best practices
• Experience with Google Analytics, social media management tools, and content management systems (CMS)
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences
• Strong project management skills; able to manage multiple priorities and meet deadlines
• Strategic and analytical thinker with the ability to implement campaigns and drive results aligned with business goals
• Highly organized self-starter who thrives in both independent and team settings, with strong attention to detail

Preferred Skills:

• Experience working in higher education or the student housing industry
• Experience with paid advertising platforms such as Google Ads and Meta (Facebook/Instagram) Ads
• Proficiency with email marketing tools and campaign automation
• Video editing skills for creating multimedia content
• Working knowledge of HTML/CSS for content updates and landing page edits
• Experience using data visualization tools to communicate marketing performance and insights

ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role and may indicate a stronger fit for certain candidates.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Charlottesville, Virginia area)

Benefits:

• Comprehensive healthcare coverage
• Life, legal, and supplementary insurance
• Virtual and in-person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be subject to specific eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 5,001-10,000 employees (Large enterprise with extensive resources and a well-established brand)

Founded: 1986 (Over 35 years of experience in the real estate industry)

Company Description:

• CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology
• The company is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives
• CoStar Group’s major brands include CoStar, LoopNet, Apartments.com, and Homes.com, serving clients around the world

Company Specialties:

• Research
• Marketing
• Product Development
• Analytics
• Commercial Real Estate
• Sales
• Real Estate
• and Technology

Company Website: www.costargroup.com

ASSUMPTION: CoStar Group is a well-established company with a strong presence in the real estate industry, offering extensive resources and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level (Requires 2-4 years of experience in marketing)

Reporting Structure: This role reports directly to the Senior Marketing Manager or Marketing Director within the Off Campus Partners brand

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential advancement to Senior Marketing Manager or Marketing Director roles within the Off Campus Partners brand or other CoStar Group subsidiaries
• Expansion of responsibilities based on performance and business needs
• Access to professional development and training opportunities through CoStar Group’s internal training programs and tuition reimbursement

ASSUMPTION: This role offers opportunities for career growth and professional development within a large enterprise setting.

🌍 Location & Work Environment

Office Type: CoStar Group’s Charlottesville office is a modern, collaborative workspace with on-site amenities such as a fitness center and catered meals

Office Location(s): 946 Grady Ave, Charlottesville, Virginia 22903, United States

Geographic Context:

• Charlottesville is a city in the Commonwealth of Virginia, located in the Piedmont region of the United States
• The city is home to the University of Virginia, a highly ranked public research university
• Charlottesville offers a mix of urban and rural living, with a vibrant downtown area and easy access to outdoor recreation

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The work environment at CoStar Group’s Charlottesville office is collaborative and innovative, with a focus on empowering employees to succeed.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video screen with the hiring manager or a member of the HR team
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Senior Marketing Manager or Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Content creation and graphic design abilities
• Strategic thinking and analytical skills
• Communication and project management skills
• Cultural fit and alignment with CoStar Group’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Include specific examples of digital marketing campaigns you’ve managed and their outcomes
• Demonstrate your understanding of the higher education and student housing industries
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture

ATS Keywords: Digital Marketing, Content Creation, Social Media Management, SEO, SEM, Google Analytics, Project Management, Graphic Design, Email Marketing, Campaign Automation, Video Editing, HTML, CSS, Data Visualization, Higher Education, Student Housing

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant marketing experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Sprout)
• Content management systems (CMS)
• Paid advertising platforms (e.g., Google Ads, Meta Ads)
• Email marketing tools (e.g., SendGrid, Mailchimp)
• Video editing tools (e.g., Adobe Premiere, Canva)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools and technologies is required for success in this role, and candidates should highlight their proficiency in their applications and interviews.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Diversity, Equity, & Inclusion

Work Style:

• CoStar Group values a collaborative and innovative work environment, with a focus on empowering employees to succeed
• The company encourages creativity, strategic thinking, and continuous learning
• CoStar Group offers a flexible work arrangement, with opportunities for remote work and professional development

Self-Assessment Questions:

• Do I align with CoStar Group’s values of integrity, excellence, innovation, collaboration, and diversity, equity, & inclusion?
• Am I comfortable working in a fast-paced, dynamic environment with a focus on digital marketing and content creation?
• Do I thrive in both independent and team settings, with strong attention to detail and the ability to manage multiple priorities?

ASSUMPTION: Candidates should assess their fit with CoStar Group’s values and work style to ensure a successful and fulfilling experience in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies and industry trends
• Collaborating effectively with cross-functional teams and stakeholders
• Balancing strategic thinking and hands-on execution
• Working in a competitive job market with a high volume of applicants

ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong project management skills, adaptability, and a focus on continuous learning.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the higher education and student housing industries, this role offers a unique focus on off-campus housing and a strong brand within the Apartments.com network
• CoStar Group’s large enterprise setting provides extensive resources and opportunities for professional growth
• This role may require more frequent collaboration with universities and student housing providers compared to other marketing manager roles

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and preferences.

📝 Sample Projects

• Developing and executing a digital marketing campaign to increase brand awareness and generate leads for a new university partnership
• Creating a series of engaging social media posts and graphics to promote an upcoming housing fair or webinar
• Managing the advertising budget and optimizing performance for a targeted email marketing campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Marketing Manager may lead within the Off Campus Partners brand.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with the university account management and sales teams?
• What are the most successful marketing campaigns that have been executed by the Off Campus Partners team?
• How does CoStar Group support the professional development and growth of its marketing employees?
• What is the work-life balance like for this role, and how does CoStar Group support its employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions can help candidates better understand the role, team dynamics, and company culture, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, including specific examples of digital marketing campaigns you’ve managed and their outcomes
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture
• If selected for an interview, be prepared to discuss your understanding of the higher education and student housing industries and your ability to adapt to changes in marketing strategies and industry trends
• Follow up with the hiring manager or HR representative within 24 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.