📌 Core Information
🔹 Job Title: Marketing Manager, Off Campus Partners - Apartments.com
🔹 Company: CoStar Group
🔹 Location: Charlottesville, Virginia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing initiatives to grow brand awareness and generate leads
- Managing digital campaigns across social media, email, and paid channels
- Creating high-impact content for students, universities, and property managers
- Supporting key events and analyzing performance to optimize results
- Collaborating with cross-functional teams to align on strategy, messaging, and goals
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on digital marketing efforts that increase reach, engagement, and conversions.
📋 Key Responsibilities
✅ Own and execute marketing initiatives to increase awareness and generate qualified leads
✅ Develop and execute digital marketing campaigns to drive traffic, engagement, and lead generation
✅ Lead the creation and delivery of content that reinforces brand messaging and supports student and university engagement
✅ Oversee and optimize website content for SEO, clarity, and user experience with a focus on engagement and conversion
✅ Manage advertising campaigns and analyze performance to refine strategy and maximize ROI
✅ Track and report on website traffic, lead generation, and campaign effectiveness using Google Analytics and related tools
✅ Collaborate with cross-functional teams to align on strategy, messaging, and goals
✅ Maintain and manage Off Campus Partners’ content and template library for consistency and efficiency
✅ Coordinate virtual and in-person events, overseeing registrations, logistics, marketing strategy, and virtual site set up
✅ Stay informed on higher education and student housing trends to inform marketing strategy and messaging
ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong focus on digital marketing and content creation.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications or Marketing from an accredited, not-for-profit University or College
Experience: 2-4 years of experience in marketing, with a focus on digital strategy, content creation, or social media management
Required Skills:
- Proficiency in graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Strong understanding of SEO, SEM, and digital marketing best practices
- Experience with Google Analytics, social media management tools (e.g., Hootsuite, Sprout), and content management systems (CMS)
- Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences
- Strong project management skills; able to manage multiple priorities and meet deadlines
- Strategic and analytical thinker with the ability to implement campaigns and drive results aligned with business goals
- Highly organized self-starter who thrives in both independent and team settings, with strong attention to detail
Preferred Skills:
- Experience working in higher education or the student housing industry
- Experience with paid advertising platforms such as Google Ads and Meta (Facebook/Instagram) Ads
- Proficiency with email marketing tools (e.g., SendGrid, Mailchimp) and campaign automation
- Video editing skills for creating multimedia content (e.g., Adobe Premiere, Canva)
- Working knowledge of HTML/CSS for content updates and landing page edits
- Experience using data visualization tools (e.g., Tableau, Power BI) to communicate marketing performance and insights
ASSUMPTION: Candidates should have a strong background in digital marketing and content creation, with a focus on driving results through strategic and analytical thinking.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Real Estate industry in Charlottesville, VA)
Benefits:
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are comprehensive and include healthcare, retirement plans, and wellness programs.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 5,001-10,000 employees (Large enterprise with significant resources and opportunities for career growth)
Founded: 1986 (Over 35 years of experience in the real estate industry)
Company Description:
- CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology
- The company is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives
- CoStar Group’s major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: CoStarGroup.com
ASSUMPTION: CoStar Group is a well-established, large enterprise with a strong focus on innovation and technology in the real estate industry.
📊 Role Analysis
Career Level: Mid-level (Requires 2-5 years of experience in marketing, with a focus on digital strategy and content creation)
Reporting Structure: This role reports directly to the Director of Marketing for Off Campus Partners
Work Arrangement: On-site, with flexibility for remote work (Hybrid or fully remote work arrangements may be considered for the right candidate)
Growth Opportunities:
- Potential to advance to a senior marketing role within Off Campus Partners or other brands within CoStar Group
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to professional development and training opportunities through CoStar Group’s internal training programs and tuition reimbursement
ASSUMPTION: This role offers significant growth potential within a large, established enterprise with a strong focus on innovation and technology.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): 946 Grady Ave, Charlottesville, Virginia 22903, United States
Geographic Context:
- Charlottesville is a city in central Virginia, with a population of approximately 45,000 people
- The city is home to the University of Virginia, a top-ranked public research university
- Charlottesville offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: Charlottesville offers a pleasant work-life balance, with a mix of urban and rural living and easy access to outdoor recreation and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the marketing team
- Final interview with the Director of Marketing for Off Campus Partners
Key Assessment Areas:
- Digital marketing and content creation skills
- Strategic and analytical thinking
- Communication and project management skills
- Cultural fit and alignment with CoStar Group’s values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and content creation skills, as well as your experience with relevant tools and platforms
- Prepare for behavioral interview questions that focus on your ability to manage multiple priorities, meet deadlines, and drive results
- Be ready to discuss your experience with higher education or the student housing industry, as well as your understanding of SEO, SEM, and digital marketing best practices
ATS Keywords: Digital Marketing, Content Creation, Social Media Management, SEO, SEM, Google Analytics, Project Management, Graphic Design, Email Marketing, Data Visualization, Video Editing, HTML, CSS, Communication Skills, Analytical Thinking, Attention to Detail
ASSUMPTION: The interview process will focus on assessing your digital marketing and content creation skills, as well as your strategic and analytical thinking, communication, and project management skills.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Google Analytics
- Social media management tools (e.g., Hootsuite, Sprout)
- Content management systems (CMS)
- Paid advertising platforms (e.g., Google Ads, Meta Ads)
- Email marketing tools (e.g., SendGrid, Mailchimp)
- Data visualization tools (e.g., Tableau, Power BI)
- Video editing software (e.g., Adobe Premiere, Canva)
- HTML and CSS
ASSUMPTION: This role requires proficiency in a range of digital marketing and content creation tools, as well as a strong understanding of SEO, SEM, and digital marketing best practices.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Excellence
- Collaboration
- Accountability
- Customer Focus
Work Style:
- Strategic and analytical thinking
- Hands-on and results-driven approach
- Strong communication and project management skills
- Ability to work independently and in a team setting
- High attention to detail and strong organizational skills
Self-Assessment Questions:
- Do you have a strong background in digital marketing and content creation, with a focus on driving results through strategic and analytical thinking?
- Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and tight deadlines?
- Do you thrive in both independent and team settings, with a strong attention to detail and a commitment to maintaining brand consistency?
ASSUMPTION: CoStar Group values candidates who are strategic and analytical thinkers, with strong communication and project management skills, and a commitment to maintaining brand consistency.
⚠️ Potential Challenges
- Managing multiple priorities and meeting tight deadlines in a fast-paced, dynamic environment
- Staying up-to-date with higher education and student housing trends to inform marketing strategy and messaging
- Collaborating effectively with cross-functional teams to align on strategy, messaging, and goals
- Working with a large, established enterprise with a complex organizational structure
- Potential for limited growth opportunities within the Off Campus Partners brand, with a focus on advancing to senior marketing roles within CoStar Group
ASSUMPTION: This role offers significant challenges and opportunities for growth within a large, established enterprise with a strong focus on innovation and technology.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the real estate industry, this role places a stronger emphasis on digital marketing and content creation, with a focus on driving results through strategic and analytical thinking
- This role requires a higher level of proficiency in digital marketing tools and platforms, as well as a deeper understanding of SEO, SEM, and digital marketing best practices
- Career path comparison: This role offers significant growth potential within a large, established enterprise, with opportunities to advance to senior marketing roles within CoStar Group
ASSUMPTION: This role offers unique challenges and opportunities compared to similar roles in the real estate industry, with a focus on digital marketing and content creation, and significant growth potential within a large, established enterprise.
📝 Sample Projects
- Developing and executing a digital marketing campaign to drive traffic, engagement, and lead generation for a new student housing platform
- Creating high-impact content for students and universities, including graphics, presentations, email campaigns, ads, and social media, to reinforce brand messaging and support student and university engagement
- Overseeing and optimizing website content for SEO, clarity, and user experience with a focus on engagement and conversion for a student housing platform
ASSUMPTION: These sample projects reflect the strategic and analytical thinking, digital marketing and content creation skills, and attention to detail required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Off Campus Partners brand fit within the broader CoStar Group organization, and what opportunities are there for collaboration and growth?
- What are the most significant challenges facing the Off Campus Partners brand, and how can this role contribute to addressing them?
- How does CoStar Group support the professional development and growth of its employees?
ASSUMPTION: These key questions will help you better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and content creation skills, as well as your experience with relevant tools and platforms
- Prepare for behavioral interview questions that focus on your ability to manage multiple priorities, meet deadlines, and drive results
- Be ready to discuss your experience with higher education or the student housing industry, as well as your understanding of SEO, SEM, and digital marketing best practices
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
