📌 Core Information
🔹 Job Title: Marketing Manager, Optimization
🔹 Company: Independence Pet Group
🔹 Location: Arizona (Mountain Standard), United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and improving conversion rates through strategic campaign planning and execution
- Optimizing customer retention and engagement using data-driven strategies
- Collaborating with cross-functional teams to ensure campaign effectiveness and business outcomes
- Analyzing campaign performance and making data-driven decisions to refine strategies
- Designing and analyzing A/B and multivariate tests to enhance marketing strategies
ASSUMPTION: This role requires a strong background in database marketing, conversion rate optimization, and performance marketing to succeed.
📋 Key Responsibilities
✅ Develop, implement, and optimize campaigns that leverage user and prospective customer data to acquire, retain, and engage customers effectively
✅ Serve as primary owner of multiple database channels, including email and referral marketing, ensuring their success and alignment with overall marketing goals
✅ Collaborate closely with marketing, business development, IT, and creative teams to drive business outcomes and ensure campaign effectiveness
✅ Monitor and evaluate campaign performance, implementing data-driven decisions to refine strategies and optimize KPIs
✅ Design and analyze A/B and multivariate tests, reporting discoveries and making data-driven improvement recommendations
✅ Work collaboratively across teams while managing multiple projects
✅ Keep abreast of industry trends and best practices regarding database management to continually enhance marketing strategies
ASSUMPTION: This role requires strong project management skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s Degree in Business, Marketing, or Database Management
Experience: Minimum 5+ years’ relevant experience with history of successfully achieving performance marketing KPIs
Required Skills:
- Proven expertise in database marketing and conversion rate optimization
- Strong CRM background
- Experience within insurance/finance preferred
- Ability to work collaboratively across multiple teams
- Strong analytical skills and data-driven mindset
Preferred Skills:
- Experience with A/B testing and multivariate testing
- Familiarity with marketing automation tools
- Knowledge of the pet insurance industry
ASSUMPTION: Candidates with experience in the insurance or finance sector may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the United States)
Benefits:
- Comprehensive full medical, dental, and vision insurance
- Basic life insurance at no cost to the employee
- Company-paid short-term and long-term disability
- 12 weeks of 100% paid parental leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal paid time off
- Paid holidays and company-wide wellness day off
- Paid time off to volunteer at nonprofit organizations
- Pet-friendly office environment
- Commuter benefits
- Group pet insurance
- On-the-job training and skills development
- Employee Assistance Program (EAP)
Working Hours: Full-time (40 hours per week), with flexible hours and occasional travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Independence Pet Group operates in the pet insurance industry, offering a range of pet health insurance and services throughout North America.
Company Size: Independence Pet Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2021 (as a corporate holding company)
Company Description:
- Independence Pet Group (IPG) is a corporate holding company that manages a diverse portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more.
- IPG operates with a full stack of resources, capital, and services to support pet parents and improve the well-being of pets.
- Its multi-brand and omni-channel approach includes its own insurance carrier, insurance brands, and partner brands.
Company Specialties:
- Pet insurance
- Pet education
- Lost recovery services
- Pet health and wellness
Company Website: independencepetgroup.com
ASSUMPTION: Independence Pet Group's diverse portfolio and multi-brand approach provide opportunities for applicants to work on various projects and brands within the pet health and wellness space.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic planning and hands-on campaign execution.
Reporting Structure: The Marketing Optimization Manager reports directly to the head of Marketing Operations and works collaboratively with marketing, business development, IT, and creative teams.
Work Arrangement: This is a remote, full-time position with occasional travel required. The role offers flexibility in working hours and the opportunity to work from home.
Growth Opportunities:
- Potential career progression into senior marketing roles within the company
- Expanding skills and expertise in pet insurance marketing and database management
- Opportunities to work on various brands and projects within the company's diverse portfolio
ASSUMPTION: Independence Pet Group's mid-sized company environment and diverse portfolio provide ample opportunities for career growth and skill development.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Arizona (Mountain Standard), United States
Geographic Context:
- The role is based in Arizona (Mountain Standard) time zone, which may require some flexibility in working hours to accommodate team members in different time zones.
- The United States has a well-established pet insurance market, providing ample opportunities for growth and innovation.
- The remote work environment offers flexibility and the opportunity to work from home.
Work Schedule: Full-time (40 hours per week), with flexible hours and occasional travel required
ASSUMPTION: The remote work environment and flexible hours may require strong self-motivation and time management skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the head of Marketing Operations
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign planning and execution capabilities
- Collaboration and communication skills
- Problem-solving and critical thinking abilities
- Adaptability and flexibility in a remote work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in database marketing, conversion rate optimization, and performance marketing.
- Prepare examples of successful campaigns you've managed and the data-driven decisions you've made to optimize performance.
- Demonstrate your understanding of the pet insurance industry and Independence Pet Group's unique value proposition.
ATS Keywords: Database Marketing, Conversion Rate Optimization, Performance Marketing, Campaign Execution, Data Analysis, A/B Testing, Collaboration, Project Management
ASSUMPTION: Independence Pet Group's hiring process may vary depending on the role and the candidate's qualifications.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, or HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Pet-centric: We put pets first in everything we do
- Integrity: We act with honesty and transparency
- Collaboration: We work together to achieve our goals
- Innovation: We continuously seek new and better ways to support pet parents
Work Style:
- Remote-friendly: We offer flexible work arrangements to support work-life balance
- Data-driven: We make decisions based on data and analytics
- Collaborative: We work closely with cross-functional teams to achieve our goals
- Adaptable: We embrace change and continuously learn and grow
Self-Assessment Questions:
- Do you share Independence Pet Group's passion for supporting pet parents and improving the well-being of pets?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you comfortable making data-driven decisions and optimizing campaigns based on performance data?
ASSUMPTION: Independence Pet Group's company culture values collaboration, innovation, and a data-driven approach to marketing.
⚠️ Potential Challenges
- Managing multiple database channels and ensuring their alignment with overall marketing goals
- Balancing strategic planning and hands-on campaign execution
- Occasional travel may be required, which could disrupt work-life balance
- Working in a remote environment may present communication and collaboration challenges
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a data-driven approach to campaign optimization.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on database marketing, conversion rate optimization, and campaign optimization using data-driven strategies.
- In the pet insurance industry, this role is unique in its emphasis on driving growth and improving retention through strategic campaign planning and execution.
- Career progression in this role may lead to senior marketing roles within the company, with opportunities to work on various brands and projects within the diverse portfolio.
ASSUMPTION: This role offers unique opportunities for growth and skill development within the pet insurance marketing space.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to improve customer retention and engagement
- Optimizing email marketing campaigns using A/B testing and multivariate testing to improve open rates and click-through rates
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the Marketing Optimization Manager role at Independence Pet Group.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does Independence Pet Group support work-life balance for remote employees?
- What are the key priorities for this role in the first 90 days?
- How does Independence Pet Group approach innovation and staying ahead of industry trends in pet insurance marketing?
- What opportunities are there for career growth and professional development within the company?
ASSUMPTION: These interview questions help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in database marketing, conversion rate optimization, and performance marketing
- Prepare examples of successful campaigns you've managed and the data-driven decisions you've made to optimize performance
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
