📌 Core Information
🔹 Job Title: Marketing Manager - Oral Care
🔹 Company: Perrigo
🔹 Location: Grand Rapids, Michigan, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic business plans to achieve annual objectives
- Managing product strategies and bringing consumer-driven innovation to market
- Utilizing market research and consumer insights to establish product development priorities
- Collaborating with internal teams and external partners to drive category strategies
- Supporting GMP requirements and understanding their impact on products and processes
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop, execute, and deliver short and long-term strategic business plans to achieve annual objectives
✅ Manage product strategies, bringing consumer-driven innovation to market for the benefit of both Perrigo and our retail partners
✅ Utilize retailer, consumer, and market information to establish product development priorities and marketing plans at both the category and customer levels; facilitate their execution with internal partners and our customers
✅ Manage packaging, digital initiatives, promotions, and sales materials. Collaborate with external media and creative agencies to drive category strategies
✅ Independently presents materials for customers or product audiences. Leverage relationships with Sales teams and customers to maximize brand or category sales
✅ Support effective implementation of all GMP requirements and understand how they affect products and processes
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field
Experience: 6 years of professional experience with 3+ years in consumer-packaged goods marketing and/or analytical roles
Required Skills:
- Consumer product marketing experience
- Financial analysis, budgeting/control, and P/L management acumen
- Knowledge of how to utilize market research (quantitative and qualitative), identify consumer insights, analyze data and ability to take insights/concept to market
- Track record of successful new product innovation and developing & delivering both internal & customer presentations
- Experience working with retailers in a variety of channels including food, drug, mass, dollar and club stores
- Proficient in Excel, PowerPoint, and Word and ability to learn internal systems programs
Preferred Skills:
- MBA not required but preferred
- Private label/Private brand experience
ASSUMPTION: Candidates should have a strong background in consumer-packaged goods marketing, with a proven track record of driving business results through strategic planning and execution.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 (Based on industry standards for a Marketing Manager with 5-10 years of experience in the consumer goods sector)
Benefits:
- Competitive compensation
- Career development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Perrigo is a leading player in the consumer self-care market, focusing on over-the-counter and infant formula products. They operate in both the United States and Europe, with a strong presence in the retail sector.
Company Size: Perrigo is a mid-sized company with approximately 6,000 employees globally. This size allows for a more agile and collaborative work environment compared to larger enterprises.
Founded: Perrigo was founded in 1887 and has since grown into a global leader in consumer self-care products.
Company Description:
- Perrigo is driven by its mission to "Make Lives Better Through Trusted Health and Wellness Solutions, Accessible to All"
- The company is the largest U.S. store brand provider of over-the-counter and infant formula products
- Perrigo is a Top 10 player in the European Consumer Self-Care market
Company Specialties:
- Over-the-counter medications
- Infant formula
- Private label products
Company Website: http://www.perrigo.com
ASSUMPTION: Perrigo's focus on consumer self-care products and commitment to accessibility make it an attractive employer for candidates interested in making a positive impact on people's lives.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Marketing Manager reports directly to the Marketing Director and oversees a team of marketing professionals responsible for assigned Oral Care Brands and Private Label categories.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing department
- Expansion into other product categories or geographic markets
- Development of leadership and strategic planning skills through mentorship and training programs
ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization, with opportunities for growth and development based on performance and demonstrated skills.
🌍 Location & Work Environment
Office Type: Perrigo's Grand Rapids office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 515 Eastern Ave, Allegan, MI 49010, United States
Geographic Context:
- Grand Rapids is the second-largest city in Michigan, with a population of approximately 195,000 people
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and festivals throughout the year
- Grand Rapids offers a mix of urban and suburban living options, with affordable housing and a high quality of life
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for specific project needs
ASSUMPTION: Grand Rapids offers a dynamic and engaging work environment, with a strong focus on collaboration and innovation within the marketing department and the broader organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or other marketing team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and planning skills
- Analytical and problem-solving abilities
- Cross-functional collaboration and communication skills
- Industry knowledge and market research expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Perrigo's mission and commitment to accessibility in your application materials
- Prepare for behavioral and situational interview questions that focus on your strategic planning, execution, and problem-solving skills
ATS Keywords: Marketing strategy, consumer product marketing, market research, financial analysis, P/L management, product development, retail experience, cross-functional collaboration
ASSUMPTION: Perrigo's interview process is designed to assess candidates' strategic thinking, analytical skills, and ability to work effectively with cross-functional teams. Successful candidates will demonstrate a strong understanding of the consumer self-care market and a commitment to driving business results through innovative marketing strategies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Market research tools (e.g., SurveyMonkey, Google Forms)
- Data analysis tools (e.g., SPSS, R)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and market research tools, as well as familiarity with data analysis and project management tools to effectively manage marketing projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Focus on improving the lives of consumers through trusted health and wellness solutions
- Innovation: Encourage creativity and continuous improvement in all aspects of the business
- Collaboration: Foster a culture of teamwork and cross-functional collaboration to drive business results
Work Style:
- Fast-paced and dynamic, with a focus on driving business results through strategic planning and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on using market research and consumer insights to inform decision-making
Self-Assessment Questions:
- Do you have a passion for understanding consumer needs and developing innovative marketing strategies to meet those needs?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams to drive business results?
- Do you have strong analytical skills and the ability to use data to inform decision-making and strategic planning?
ASSUMPTION: Successful candidates will demonstrate a strong fit with Perrigo's company values and work style, with a passion for consumer self-care products and a commitment to driving business results through innovative marketing strategies.
⚠️ Potential Challenges
- Managing multiple product categories and brands simultaneously, requiring strong organizational and time management skills
- Working with retailers in various channels, necessitating a deep understanding of each channel's unique dynamics and consumer preferences
- Balancing short-term tactical execution with long-term strategic planning, requiring strong prioritization and project management skills
- Navigating a dynamic and evolving market landscape, necessitating continuous learning and adaptation
ASSUMPTION: These challenges require strong organizational, time management, and adaptability skills, as well as a strategic mindset and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Manager - Oral Care vs. Marketing Manager - Infant Formula: Oral Care focuses on over-the-counter oral care products, while Infant Formula involves infant nutrition and related products. Both roles require strong market research and strategic planning skills but differ in their product categories and target audiences.
- Industry-specific context: The consumer self-care market is highly competitive, with a strong focus on innovation, consumer insights, and data-driven decision-making. Successful marketing professionals in this industry must be able to navigate a dynamic market landscape and adapt to changing consumer preferences and trends.
- Career path comparison: Marketing Managers in the consumer self-care industry can progress to senior marketing roles, marketing directors, or general management positions within the marketing department or the broader organization. Alternatively, they may choose to specialize in a specific product category or geographic market.
ASSUMPTION: While Marketing Manager roles in the consumer self-care industry share many similarities, they differ in their product categories, target audiences, and career progression paths. Successful candidates will have a strong understanding of the unique dynamics of the oral care market and a clear vision for their career growth and development within the organization.
📝 Sample Projects
- Developing and executing a strategic marketing plan for a new oral care product launch, including market research, consumer segmentation, and competitive analysis
- Conducting a comprehensive review of the oral care product portfolio and recommending strategic adjustments to optimize category performance and market share
- Managing a cross-functional team to execute a large-scale promotional campaign for a major retail partner, driving brand awareness and sales growth for Perrigo's oral care brands
ASSUMPTION: These sample projects demonstrate the strategic planning, tactical execution, and cross-functional collaboration required for success in the Marketing Manager - Oral Care role. Successful candidates will have experience managing similar projects and driving business results through innovative marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- How does Perrigo support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Perrigo collaborate with its retail partners to drive brand awareness and sales growth for its oral care products?
- What are the most challenging aspects of working in the consumer self-care market, and how does Perrigo differentiate itself from its competitors?
ASSUMPTION: These interview questions are designed to assess Perrigo's marketing team structure, professional development opportunities, and the unique challenges and dynamics of the consumer self-care market. Successful candidates will demonstrate a strong understanding of the market landscape and a commitment to driving business results through innovative marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on strategic planning, execution, and cross-functional collaboration
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, analytical skills, and ability to work effectively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
