📌 Core Information
🔹 Job Title: Marketing Manager, Ortho
🔹 Company: Smith+Nephew
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating a differentiated value offer to improve customer performance
- Partnering with the sales team to execute the area marketing plan
- Understanding customer pain points and developing strategies to win against competition
- Driving development and engagement of Advocates, reference sites, proof points, and testimonials
- Proactively engaging with internal colleagues, external partners, and customers with a hands-on approach
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.
📋 Key Responsibilities
✅ Create and execute marketing strategies to differentiate Smith+Nephew's offerings and improve customer performance
✅ Collaborate with the sales team to implement the area marketing plan
✅ Understand customer needs, pain points, and requirements, and position Smith+Nephew's brands accordingly
✅ Analyze competitor offerings, strengths, and weaknesses, and develop counter-positioning strategies
✅ Drive the development and engagement of Advocates, reference sites, proof points, and testimonials
✅ Proactively engage with internal colleagues, external partners, and customers with a hands-on approach
✅ Help sales teams speed up and win new placement deals through educational activities and promotional initiatives
✅ Provide guidance and support for instrument evaluations, tender documentation preparation, and proof source development
✅ Facilitate communication from global and area teams, ensuring local sales teams are aware and familiar with the latest information
✅ Understand the voice of customers and communicate local market needs back to the organization
ASSUMPTION: This role requires a proactive approach to engage with various stakeholders and adapt to different market needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, preferably within the medical device or healthcare industry
Required Skills:
- Proven track record in marketing strategy development and execution
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills in English
- Ability to build and maintain strong relationships with internal and external stakeholders
- Proficient in Microsoft Office Suite and marketing software tools
Preferred Skills:
- Fluency in Mandarin Chinese
- Experience working in a matrix organization
- Knowledge of the orthopedic or medical device industry
ASSUMPTION: Fluency in Mandarin Chinese would be beneficial for this role due to the location in Shanghai.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai with 2-5 years of experience, the estimated salary range is ¥350,000 - ¥550,000 per year.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and career growth
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work and overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Smith+Nephew operates in the medical equipment manufacturing industry, focusing on orthopedic reconstruction, sports medicine, and wound care products.
Company Size: Smith+Nephew is a large, global organization with over 10,000 employees worldwide. This means there are ample opportunities for career growth and collaboration with diverse teams.
Founded: 1856, in London, UK
Company Description:
- Smith+Nephew is a global medical technology company that designs and manufactures technology to improve the lives of patients and healthcare professionals worldwide.
- The company supports healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.
- Smith+Nephew is committed to fostering a culture of care, collaboration, and courage, with a shared purpose of Life Unlimited.
Company Specialties:
- Orthopedic reconstruction
- Sports medicine
- Wound care
- Robotics
- ENT
- Trauma
- Hip replacement
- Knee replacement
- Extremities
- Negative Pressure Wound Therapy
- Ligament Repair
- Exudate Management
Company Website: Smith+Nephew
ASSUMPTION: Smith+Nephew's extensive product portfolio and global presence offer numerous opportunities for career development and growth.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the marketing department or the broader organization.
Reporting Structure: The Marketing Manager, Ortho will report directly to the Area Marketing Manager and collaborate closely with the sales team and other internal stakeholders.
Work Arrangement: This is an on-site role based in Shanghai, with occasional flexibility for remote work and overtime as needed.
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expansion into other business areas or product lines
- International assignments or relocation opportunities
ASSUMPTION: Smith+Nephew's large size and global presence provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major global city and a significant economic hub in China
- The city offers a vibrant cultural scene, diverse dining options, and numerous entertainment venues
- Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work and overtime as needed
ASSUMPTION: Living and working in Shanghai offers a unique blend of Eastern and Western cultures, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final round interviews, potentially including a case study or presentation
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Smith+Nephew's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and marketing strategies
- Research Smith+Nephew's products, market position, and competitors to demonstrate your industry knowledge
ATS Keywords: Marketing strategy, sales collaboration, customer engagement, competitor analysis, training, communication, advocate development, market needs assessment
ASSUMPTION: Smith+Nephew's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software tools (e.g., CRM, marketing automation, analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Proficiency in Microsoft Office Suite and marketing software tools is essential for this role, while experience with project management tools is beneficial.
👔 Cultural Fit Considerations
Company Values:
- Care: We put patients first and support our colleagues
- Collaboration: We work together to win
- Courage: We dare to be different
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Results-driven and data-focused approach
Self-Assessment Questions:
- How do you demonstrate care and empathy for patients and customers in your work?
- Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
- How do you approach challenges with courage and determination?
ASSUMPTION: Smith+Nephew values a culture of care, collaboration, and courage, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to a matrix organization and collaborating with various internal stakeholders
- Navigating the unique cultural and business landscape of China
- Developing and maintaining strong relationships with external partners and customers
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to building relationships.
📈 Similar Roles Comparison
- This role focuses on the orthopedic product line, whereas other marketing roles within Smith+Nephew may focus on different product areas or regions
- Marketing Manager roles within the medical device industry share many similarities with those in other industries, such as strategic planning, customer engagement, and competitive analysis
- Career progression in marketing roles typically involves moving into senior or management positions, with the potential to specialize in a particular product area or function
ASSUMPTION: While this role shares similarities with other marketing roles, its focus on the orthopedic product line and the unique market dynamics of China set it apart.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new orthopedic product in the Shanghai market
- Conducting market research to understand customer needs and preferences, and using the insights to inform marketing strategies
- Building and maintaining relationships with key opinion leaders and Advocates in the orthopedic community to drive product adoption and customer engagement
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Manager, Ortho role at Smith+Nephew.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Smith+Nephew support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Smith+Nephew approach market segmentation and targeting in the Chinese market?
- What are the most challenging aspects of working in the medical device industry in China, and how does Smith+Nephew address them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the industry, while also providing valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and marketing strategies
- Research Smith+Nephew's products, market position, and competitors to demonstrate your industry knowledge
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
