Marketing Manager, Outback Spirit | Journey Beyond

📌 Core Information

🔹 Job Title: Marketing Manager, Outback Spirit | Journey Beyond

🔹 Company: Journey Beyond

🔹 Location: Adelaide, South Australia, Australia

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading marketing campaigns for Outback Spirit, a premium small-group outback operator
• Collaborating with the Marketing & Communications team to drive brand positioning, customer acquisition, and commercial results
• Managing a Marketing Executive and overseeing campaign media, creative assets, and content
• Developing and implementing annual marketing plans and budgets
• Analyzing campaign effectiveness and providing data-driven recommendations

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results through innovative marketing campaigns.

📋 Key Responsibilities

✅ Develop and manage annual marketing plans and budgets

✅ Lead the planning, development, execution, and ongoing management of marketing campaigns across all media channels and platforms

✅ Team leadership – develop and monitor the performance of the Marketing Executive

✅ Manage campaign media, including quarterly media briefs, bookings, and material deadlines

✅ Identify campaign effectiveness and make data-driven recommendations

✅ Contribute analysis and insights to monthly marketing reports, marketing plans, and post-campaign reports

✅ Develop briefs, oversee production, and manage asset capture for video and still shoots

✅ Collaborate with the in-house design team to ensure campaign creative adheres to brand guidelines

✅ Support the development of a social media strategy, manage the social media calendar, and engage with the community

✅ Manage the creation of high-quality, engaging content for paid, owned, and earned channels

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple campaigns and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: Minimum of 3 years of experience in a marketing role, preferably within the travel sector

Required Skills:

• Proven track record in developing and implementing tactical marketing and communication plans
• Solid understanding of the travel industry and experience in formulating and executing performance marketing strategies
• Strong foundation in digital marketing, with expertise in SEM, SEO, and social media
• Data-driven approach to optimizing above-the-line and digital marketing campaigns
• Familiarity with Salesforce Marketing Cloud, WordPress, and Google Analytics
• Excellent communication and teamwork skills
• Strong time management and organizational skills
• Proficient in the entire Microsoft Suite

Preferred Skills:

• Experience with Adobe Creative Suite
• Fluency in a second language

ASSUMPTION: Candidates with a strong background in travel marketing and a proven track record in driving results through innovative campaigns will be highly sought after for this role.

💰 Compensation & Benefits

Salary Range: AU$80,000 - AU$100,000 per annum (based on experience and industry standards for a Marketing Manager role in Adelaide)

Benefits:

• Generous discounts on Journey Beyond travel and experiences
• Study Assistance Policy
• Employee Referral Policy
• Parental Leave program
• Purchased Leave policy
• Private Health discounts
• Employee Assistance Program
• Discounts on Journey Beyond merchandise
• Flexible working environment

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (3 office days per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Adelaide, Australia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Journey Beyond is a leading experiential tourism group operating 17 brands across Australia, connecting guests to the land and to each other. The company offers a range of unique experiences, including iconic trains, small-group outback tours, eco-luxe lodges, cruises, and destinations.

Company Size: Journey Beyond has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Journey Beyond was founded in 2016 and has since grown to become one of Australia's leading experiential tourism groups.

Company Description:

• Journey Beyond offers a collection of Australia's most iconic experiences, taking guests to places outside the norm and connecting them with culture in deeper ways.
• The company aims to take guests beyond, ignite their imagination, and deliver over and above all expectations, each and every time.
• Journey Beyond is privileged to operate 13 brands across Australia, including iconic trains, premium small-group outback operators, eco-luxe lodges, aquatic adventures, and tallest members.

Company Specialties:

• Tourism
• Hospitality
• Travel
• Unique Australian Experiences
• Experiential Tourism
• Eco Luxe Beach Safari Camp
• Cruises and Ferries
• All Inclusive Rail Journeys
• The Ghan
• Indian Pacific
• The Overland
• Great Southern
• Cruise Whitsundays
• Rottnest Express
• The Paspaley Pearl Farm Tour
• Horizontal Falls Seaplane Adventures
• Darwin Harbour Cruises
• Sal Salis Ningaloo Reef
• Eureka 89 Melbourne
• Melbourne Skydeck
• Vintage Rail Journeys
• The Telegraph Station in Alice Springs
• Monarto Safari Resort

Company Website: www.journeybeyond.com

ASSUMPTION: Journey Beyond's diverse range of brands and experiences offers applicants a unique opportunity to work in various aspects of the tourism industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional seeking to advance their career in the tourism industry.

Reporting Structure: The Marketing Manager, Outback Spirit, reports directly to the Group Manager Marketing and works closely with the wider Marketing & Communications team.

Work Arrangement: This role is based in Adelaide with a hybrid work arrangement, requiring 3 office days per week. The remaining days can be worked remotely.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding skills and expertise in the tourism industry
• Gaining experience in managing a team and developing junior staff

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader tourism industry.

🌍 Location & Work Environment

Office Type: Journey Beyond's Adelaide office is a modern, collaborative workspace with a flexible work environment.

Office Location(s): 235 North Terrace, Adelaide, South Australia 5000, AU

Geographic Context:

• Adelaide is the capital city of South Australia, known for its festivals, arts, and food and wine culture.
• The city offers a high quality of life, with a mild Mediterranean climate, beautiful beaches, and extensive parklands.
• Adelaide is well-connected by public transportation, with easy access to the city center and surrounding suburbs.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (3 office days per week)

ASSUMPTION: Adelaide's vibrant culture and high quality of life make it an attractive location for professionals seeking a balanced work-life environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or video interview with the Marketing & Communications team
• Final interview with the Group Manager Marketing
• Reference checks and background verification

Key Assessment Areas:

• Marketing and communication skills
• Understanding of the travel industry and Outback Spirit's unique selling points
• Data-driven approach to campaign planning and execution
• Leadership and team management skills
• Cultural fit with Journey Beyond's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Outback Spirit's brand and unique selling points in your application
• Showcase your data-driven approach to marketing campaign planning and execution
• Prepare examples of successful marketing campaigns you've led or contributed to

ATS Keywords: Marketing, Communications, Travel Industry, Performance Marketing, Digital Marketing, SEO, SEM, Social Media, Campaign Management, Brand Management, Team Leadership, Budget Management, Data Analysis, Adobe Creative Suite, WordPress, Google Analytics, Salesforce Marketing Cloud

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and skills, as well as their understanding of Outback Spirit's unique selling points and the travel industry.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (optional, but preferred)
• WordPress
• Google Analytics
• Salesforce Marketing Cloud
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. Applicants should highlight their proficiency in relevant software and platforms in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Passionate about creating memorable experiences
• Committed to sustainable tourism practices
• Collaborative and supportive work environment
• Focused on continuous learning and improvement

Work Style:

• Creative and innovative approach to marketing campaigns
• Data-driven decision-making and continuous optimization
• Strong project management and organizational skills
• Collaborative and team-oriented work style

Self-Assessment Questions:

• How do you align with Journey Beyond's commitment to creating memorable experiences for guests?
• How do you approach sustainable tourism practices in your marketing strategies?
• Describe your experience working in a collaborative and supportive work environment, and how you contribute to a positive team culture.
• How do you ensure the continuous learning and improvement of your marketing skills and knowledge?

ASSUMPTION: Applicants should assess their fit with Journey Beyond's company values and work style, and be prepared to discuss their alignment with these factors during the interview process.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, with tight deadlines
• Working collaboratively with various stakeholders, including internal teams and external partners
• Adapting to a hybrid work arrangement, with a balance of on-site and remote work
• Keeping up-to-date with industry trends and best practices in digital marketing

ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these potential challenges and demonstrate their ability to thrive in a fast-paced, multi-business environment.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing for a premium small-group outback operator within a larger experiential tourism group
• Compared to other marketing roles in the travel industry, this position offers a broader range of responsibilities and opportunities for growth
• Career progression in this role could lead to senior marketing positions within the company or related industries

ASSUMPTION: Applicants should research similar roles in the travel industry and be prepared to discuss the unique aspects of this position and its potential for career growth.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to drive bookings for Outback Spirit's upcoming tours
• Collaborating with the design team to create visually appealing and on-brand marketing materials for Outback Spirit's brochures and website
• Analyzing campaign performance data to optimize marketing strategies and improve return on investment

ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and their approach to driving results through innovative campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Journey Beyond and Outback Spirit?
• What opportunities are there for professional growth and development within the company?
• How does Journey Beyond support work-life balance for its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address these challenges?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry and the position's requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Journey Beyond's careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your understanding of Outback Spirit's unique selling points and the travel industry
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your data-driven approach to campaign planning and execution
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.