📌 Core Information
🔹 Job Title: Marketing Manager - Pacific Electric
🔹 Company: TVG Hospitality
🔹 Location: Los Angeles, California, United States (Remote)
🔹 Job Type: Hybrid (On-site and Remote)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Hybrid (Remote work available)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Pacific Electric, a 750-capacity music venue opening in Fall 2025, and its adjacent hospitality concepts.
- Building brand awareness, customer acquisition, retention, content creation, and community outreach to make the venue a vibrant cultural hub.
- Collaborating closely with venue leadership, external partners, and internal teams to create compelling campaigns that bring these spaces to life.
- Leveraging digital and grassroots marketing, strategic partnerships, and data-driven insights to maximize impact.
ASSUMPTION: This role requires a creative and forward-thinking marketer deeply embedded in Los Angeles' music and cultural scene to succeed.
📋 Key Responsibilities
✅ Develop and implement integrated marketing strategies and campaigns to drive awareness and attendance for events and activations.
✅ Create and execute promotional campaigns for Pacific Electric's seasonal programming, community events, and individual shows.
✅ Manage and implement venue-specific integrated marketing initiatives across various channels.
✅ Collaborate with booking and sales teams to support ticket sales, reservations, and private event marketing.
✅ Ensure brand consistency across all channels and develop messaging frameworks.
✅ Lead social media strategy, setting goals for audience growth, engagement, and brand visibility.
✅ Oversee content creation, ensuring promotional assets, marketing copy, and digital materials align with brand identity, event goals, and audience needs.
✅ Cultivate relationships with local media, artists, and community organizations to enhance PR and earned media efforts.
✅ Engage directly with the community through grassroots promotions and street team initiatives.
✅ Track and analyze campaign performance, using data to refine strategies and optimize results.
✅ Manage partnerships with designers, photographers, videographers, and other creative professionals as needed.
✅ Stay ahead of industry trends to keep the venues at the forefront of the local and regional scene.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 5+ years in a marketing role with a focus on brand, digital, product, or growth marketing.
Required Skills:
- Proficient in building marketing plans and budgets using Keynote, Google Slides, and G-Suite.
- Experience with Adobe, Canva, or Figma for design and editing.
- Experience building social and CRM content calendars and newsletters.
- Experience managing cross-functional teams and working with agencies or in-house creative.
- Experience with digital advertising, website management and development, paid social, SEO, SEM, SMS, and CRM.
- Knowledge of the Los Angeles music scene and hospitality scene, with existing media and promotional relationships.
Preferred Skills:
- Experience with event planning and management.
- Fluency in Spanish (or other languages).
ASSUMPTION: Candidates with experience in the entertainment industry or working with music venues will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager role in Los Angeles with 5+ years of experience)
Benefits:
- Medical, Vision, and Dental benefits for you and your family.
- Unlimited time off policy.
- 401K program with company match.
Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. TVG Hospitality specializes in developing, designing, and operating world-class, iconic venues where music drives socioeconomic impact.
Company Size: 51-200 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.
Founded: 2016. TVG Hospitality has been growing and expanding its portfolio of venues since its inception.
Company Description:
- TVG Hospitality creates hospitality concepts across the world that celebrate the boundary-pushing, genre-defying, and one-of-a-kind by bringing culture and community together.
- Current venues include The Orion Amphitheater (Huntsville, AL) and Saturn (Birmingham, AL).
- Opening venues include Pacific Electric (Los Angeles, LA) in Fall 2025.
Company Specialties:
- Venue development and design.
- Event planning and management.
- Hospitality and culinary experiences.
Company Website: TVG Hospitality
ASSUMPTION: TVG Hospitality's focus on culture and community makes it an attractive employer for candidates passionate about the entertainment industry.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for growth and leadership within the marketing department.
Reporting Structure: The Marketing Manager will report directly to the venue's General Manager and collaborate closely with various teams, including booking, sales, and operations.
Work Arrangement: Hybrid (On-site and Remote). This role requires a mix of on-site presence for events and activations, as well as remote work for planning and strategy development.
Growth Opportunities:
- Expanding the marketing team as the venue grows and new opportunities arise.
- Potential to take on additional responsibilities or move into a leadership role within the organization.
- Gaining experience in the entertainment industry and working with high-profile artists and events.
ASSUMPTION: The Marketing Manager's success in this role will be crucial to the venue's success, offering significant growth and leadership opportunities.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and Remote). The Marketing Manager will work from the Pacific Electric venue in Los Angeles and remotely as needed.
Office Location(s): Pacific Electric, 1234 Pacific Avenue, Los Angeles, CA 90012
Geographic Context:
- Los Angeles is a vibrant and diverse city with a thriving music and cultural scene.
- The venue's location in downtown Los Angeles offers easy access to public transportation and nearby attractions.
- Los Angeles' mild climate allows for year-round outdoor events and activations.
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely. The Marketing Manager may need to work evenings and weekends for events and activations.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility for this role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department.
- First-round interview with the venue's General Manager and a member of the marketing team.
- Second-round interview with the venue's leadership team and a task or case study presentation.
- Final interview with the company's founders or senior leadership.
Key Assessment Areas:
- Marketing strategy and campaign development.
- Brand management and messaging frameworks.
- Data analysis and performance tracking.
- Cross-functional team management and collaboration.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, especially in the entertainment industry or with music venues.
- Include specific examples of marketing campaigns you've developed and executed, and the results they achieved.
- Demonstrate your understanding of the Los Angeles music scene and how you plan to leverage it to drive success for Pacific Electric.
ATS Keywords: Marketing strategies, brand awareness, digital marketing, content creation, community outreach, social media strategy, campaign performance analysis, cross-functional team management, SEO, SEM, CRM, graphic design, event promotion, public relations, data-driven insights, grassroots marketing, strategic partnerships.
ASSUMPTION: TVG Hospitality's interview process is designed to assess the candidate's marketing skills, industry knowledge, and cultural fit for the organization.
🛠️ Tools & Technologies
- Keynote, Google Slides, and G-Suite for marketing plans and budgets.
- Adobe, Canva, or Figma for design and editing.
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM).
- SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor).
ASSUMPTION: The Marketing Manager should be comfortable learning and utilizing new tools and technologies as needed to optimize their performance.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation.
- Community and collaboration.
- Excellence and attention to detail.
Work Style:
- Adaptable and flexible, with the ability to manage multiple projects simultaneously.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with various teams.
- Data-driven and analytical, with a focus on continuous improvement.
Self-Assessment Questions:
- How do you align with TVG Hospitality's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
- How do you approach managing cross-functional teams, and what strategies have you used to ensure successful collaboration?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with TVG Hospitality's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously.
- Balancing on-site and remote work effectively.
- Adapting to the dynamic and fast-paced nature of the entertainment industry.
- Building and maintaining strong relationships with local media, artists, and community organizations.
ASSUMPTION: The Marketing Manager should be proactive, organized, and able to prioritize effectively to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the music and entertainment industry, as well as the ability to leverage grassroots marketing strategies.
- While the role focuses on marketing for a single venue, it offers the opportunity to work with a diverse range of artists, events, and hospitality concepts.
- Career progression in this role could lead to opportunities in venue management, event planning, or marketing leadership within the organization.
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique aspects of this role and the entertainment industry.
📝 Sample Projects
- Developing and executing a grand opening marketing campaign for Pacific Electric, including event planning, promotional materials, and community outreach.
- Creating and implementing a social media strategy to grow Pacific Electric's online presence and engage with its target audience.
- Managing a cross-functional team to produce a marketing video showcasing Pacific Electric's unique features and offerings.
ASSUMPTION: These sample projects are designed to highlight the Marketing Manager's ability to develop and execute strategic marketing campaigns that drive results.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Pacific Electric and the broader TVG Hospitality portfolio?
- What are the key priorities for the Marketing Manager in the first 90 days of the role?
- How does TVG Hospitality support the professional development and growth of its marketing team members?
- What is the expected timeline for the venue's grand opening, and how will that impact the Marketing Manager's responsibilities?
- How does the company approach diversity, equity, and inclusion in its marketing efforts and overall operations?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your marketing experience, especially in the entertainment industry or with music venues.
- Prepare a portfolio or examples of your marketing campaigns and their results.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
